Marketing & Growth Leader

Lead integrated marketing, growth, and eCommerce initiatives for a fashion D2C retail business. Manage Meta advertising budgets of approximately INR 10 lakh per month across acquisition, engagement, and conversion campaigns.

Personally revamped and migrated the company website to Shopify, then hired specialist cataloguing support while retaining strategic oversight. Build CEO dashboards, MIS, COGS, Growth, and EBITA reports; coordinate ERP requirements; support hiring; launch Mugdha 2.0 across three cities; support the Srivasta Silks Vijayawada launch; and manage multi-city OOH advertising.

Managed international Google Ads investment of approximately AUD 12,000 per month for Australian financial services B2B and B2C campaigns. Generated 15 finance clients at an approximate AUD 800 customer acquisition cost.

Delivered AUD 27.5K in first-month revenue, AUD 15K in recurring monthly revenue, and an AUD 75K six-month SMSF pipeline. Improved ROI by 35% through GTM tracking, CRM workflows, conversion tracking, and analytics.

Managed social media initiatives and international campaign calendars for a fashion and apparel brand serving global markets.

Delivered more than 8 million impressions across India, the UAE, Australia, and New Zealand. Used Power BI and SKU-level analytics to inform marketing, merchandising, and creative execution.

Developed B2B digital strategies and supported enterprise accounts including Kotak Mahindra, TVS Ronin, GIVA, and Sleepy Owl.

Increased website traffic by 30% through SEO, content development, and landing-page optimization. Managed LinkedIn campaigns and digital marketing execution for OOH branding and B2B clients.

Managed social media growth and paid user acquisition campaigns for a fintech business.

Grew Instagram by 20% and added more than 1,000 YouTube subscribers within three months. Managed UAC campaigns while maintaining CPI below INR 55.

Led B2B digital marketing and lead-generation initiatives for an IoT and fleet management solutions company.

Worked on accounts including Aditya Birla Fashion Retail, Nikoo Homes, and Puravankara. Executed SEO, paid media, and content initiatives to support pipeline development and customer acquisition.

Led a 17-member multidisciplinary team across SEO, social media, and performance marketing at a branding and marketing agency.

Managed paid media budgets exceeding INR 2 lakh per month and generated approximately 120 qualified leads per month. Increased organic traffic by 15% through integrated content and SEO while overseeing marketing operations across multiple brands and verticals.

Managed project and digital operations for a bioscience organization, supporting business and marketing initiatives.

Coordinated operational activities and marketing-related projects to support business execution.

Built foundational experience in real estate through market research, digital operations, and marketing-related responsibilities.

Developed early expertise that contributed to later integrated marketing and growth leadership roles.

Executive credential in Strategic Digital Marketing and Applied Analytics.

Expected completion in 2028.

Bachelor of Business Administration specialization in Marketing.