I am an e-commerce specialist and project manager focused on building, managing, and scaling online stores and marketplace operations.
I lead multidisciplinary teams with a strategic, results-oriented approach, combining data analysis, creativity, and continuous optimization to improve project performance and profitability.
I have experience directing e-commerce operations for multiple brands across Amazon Mexico, the United States, and Canada, as well as Mercado Libre, Walmart, and TikTok Shop.
I define and monitor KPIs, analyze conversion and ROI metrics, and implement pricing, logistics, SEO, and promotional strategies.
I am experienced in recruiting, training, and leading high-performing teams, managing budgets, negotiating with suppliers, and supporting expansion into new online sales channels.
Direct e-commerce projects for multiple brands from planning through execution, supporting online store growth and marketplace operations.
Lead multidisciplinary teams operating across Amazon Mexico, the United States, and Canada, Mercado Libre, Walmart, and TikTok Shop. Analyze data, define KPIs, and implement pricing and logistics strategies to improve conversion and ROI.
Led e-commerce teams responsible for opening and expanding online stores and marketplace channels. Supported sales campaign management, performance tracking, and operational growth initiatives.
Defined and monitored KPIs, analyzed business metrics, and managed pricing schemes. Recruited, trained, and led high-performing teams while negotiating with suppliers and improving marketplace performance.
Managed operations across multiple locations, coordinating regional activities and ensuring alignment with strategic and operational plans.
Developed strategic plans, controlled budgets, trained personnel, implemented promotional initiatives, and monitored performance indicators.
Bachelor's Degree, Marketing
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