Commercial Strategy and Sales Effectiveness Director

I lead independent consulting projects focused on sales effectiveness, process optimization, and customer experience for small and medium-sized companies.

I have optimized administrative processes and redesigned service workflows, reducing operational rework by 25%. I also develop commercial operating models and B2B/B2C service protocols to strengthen client retention and loyalty.

My work includes implementing budget-control schemes, expense audits, and efficient allocation of operational and technology resources.

I directed the national commercial strategy for 190 offices and more than 1,500 employees. I led the execution of the commercial systematics model, contributing to a 20% increase in commercial target achievement.

I designed the network KPI framework and incentive plans, aligning the sales force with lending and deposit-product targets. I also led change-management initiatives for the adoption of Productive Finance methodology and the MAC commercial operating model.

I improved sales and retention capabilities through customer interaction protocols, competency-based operating models, coaching, and field support. I additionally ensured credit-risk methodology compliance through regional credit committees and branch portfolio-quality audits.

During my 15-year career at Bancamía, I progressed from Implementation Leader to Methodological Monitoring Specialist, Commercial Systematics Specialist, and Director.

I structured credit profiling for new customers to strengthen business acquisition and support the development of new commercial opportunities.

I managed controls for fixed assets and inventories assigned to internal departments and municipal offices.

I contributed to process improvements that optimized operations and reduced waiting times.

I managed the retention and ongoing service of six corporate clients.

I implemented periodic management reporting that strengthened commercial relationships and long-term client loyalty.

I directed branch commercial and administrative operations, managing a portfolio of 800 clients and leading a team of 10 people.

I sustained commercial-target performance through strategic CRM management and rigorous follow-up of management indicators.

Specialization in project management applied to business intelligence.

Degree in Business Administration.

Diploma in Scrum and agile practices for IT projects.

Executive certification in Power BI for data-driven decision-making.

Training in PMP project management.

Training in managerial competencies and high-performance leadership.