Camille Siegel

Senior Communications & Content Strategist

Open to offers · Member since 16 Sep 2026

Message

Location: Paris, France

Desired salary: Unspecified

Work preference: Remote Only / Contract, Freelance

Experience level: Senior

About

Professional summary

I am a senior communications and content strategist with more than 15 years of experience leading corporate, internal, executive, and external communications for B2B technology and global brands.

I create editorial strategies, messaging frameworks, and content programs that clarify complex initiatives, strengthen brand visibility, and align diverse stakeholders. My experience spans SaaS, fintech, payments, advertising, luxury, legal, nonprofit, and enterprise technology environments.

I partner closely with C-suite leaders and cross-functional teams across Marketing, Product, HR, and Legal. I translate technical and business priorities into clear, engaging communications for internal and external audiences.

I have delivered measurable content performance improvements, including a 300% increase in annual website traffic, a 35% lift in organic search traffic, and a 25% increase in lead generation and stakeholder engagement.

I lead end-to-end editorial operations, including content calendars, governance, KPI reporting, vendor management, and brand voice development. I also use AI-assisted content tools to improve ideation and content development workflows.

Based in Paris, I work in English at a native level and have elementary French proficiency. I am available for freelance communications and content strategy engagements.

Tech stack & tools

Working toolkit

Experience

Career history

Communications Manager & Editorial Director Alley to the Valley

Nov 2023 – Present

I lead corporate and external communications for international B2B organizations, increasing engagement by 25%. I develop messaging, positioning strategies, and multi-channel content including articles, thought leadership, social media, white papers, and stakeholder updates.

I design event communications strategies, manage editorial calendars and workflows, and oversee end-to-end project delivery across client engagements. I create communications that support stakeholder visibility, brand consistency, and member engagement.

Content Writer, Communications Temenos

Jun 2023 – Nov 2023

I directed communications across SaaS, ESG, corporate, B2B, and retail banking topics for a global SaaS provider. I produced and optimized blogs, white papers, newsletters, social content, infographics, emails, PR materials, landing pages, and corporate communications.

I increased organic website traffic by 35% and lead generation by 25% through targeted content and audience segmentation. I partnered with Product, Marketing, and Executive teams, managed editorial calendars and KPI reporting, and used AI tools to accelerate content ideation and development.

Content & Communications Manager Dalenys

Apr 2022 – Oct 2022

I directed external and customer-facing communications for more than 50,000 merchants across iGaming, travel, retail, and payments. I maintained brand consistency across digital, marketing, and internal communications channels.

I conducted competitive and market analysis to refine positioning, tone, and messaging. I managed editorial calendars, external vendors, communications budgets, and multi-channel brand positioning initiatives.

Principal Marketing Content & Communications Manager Axway

Jun 2018 – Mar 2022

I led corporate and product content and communications strategies for APIs, open banking, SaaS, and enterprise technology. I created executive communications, press releases, thought leadership, and content for global audiences.

I delivered a content overhaul across four websites that generated a 300% increase in annual traffic, reaching more than 2.84 million views. I governed editorial calendars, KPIs, and content governance, worked with global Product, Marketing, and Leadership teams, and managed freelance contributors and subject-matter experts.

Senior Editor & Proofreader MRM McCann

Jan 2007 – Jun 2016

I governed accuracy, clarity, and brand voice for Fortune 500 corporate and campaign communications. My client work included Verizon, Merck, U.S. Army, Cigna, Chase, MasterCard, American Express, IHOP, and General Mills.

I supervised and mentored editorial teams of 15 people and freelance contributors. I developed editorial style guides, trained teams on client-specific standards, and contributed to strategic initiatives as a Leadership Board member.