Senior UX Researcher

I own end-to-end UX research for a global telecom product with 3 million users, supporting strategic decisions across acquisition, activation, plan selection, paywall, checkout, retention, and customer trust. I lead mixed-methods studies including interviews, usability testing, surveys, desk research, competitive benchmarking, concept evaluation, and behavioral segmentation for international audiences.

I drove paywall and purchase-flow optimization research that increased paywall-to-purchase conversion to 11%, and identified UI improvements that raised homepage CTR to targeted product pages to 29%. I define research roadmaps with Product, Design, Growth, and Marketing; lead experimentation; and create reusable templates, survey standards, insight summaries, and decision-oriented reporting.

I owned research across onboarding, KYC, first deposit, funding, trading and investment behavior, portfolio management, withdrawals, retention, churn, and lifecycle initiatives for a South African trading platform. I defined research roadmaps for activation, segmentation, low-investment-potential users, and alternative product opportunities.

I connected qualitative evidence, behavioral analytics, and business constraints to influence prioritization across Product, Design, Data, Marketing, Customer Success, QA, and leadership. I reduced research-to-decision time from two weeks to 4–5 days through standardized frameworks and decision-ready deliverables, led churn research, supported experimentation, and developed research operations playbooks, templates, repositories, and reporting standards.

I scaled the Product Research function while progressing from Middle Product Researcher to Head Product Researcher in a 4M+ MAU e-commerce environment. I supported Product, Growth, Design, Marketing, and Analytics teams and owned research across the homepage, discovery, catalog navigation, product pages, purchase decisions, checkout, payments, and post-purchase experiences.

My recommendations supported experiments that increased purchase conversion from 13% to 19% by improving purchase-decision clarity and reducing funnel friction. I also contributed to reducing bounce rate from 20% to 11%, defined experimentation hypotheses, supported A/B test planning and review, and influenced conversion optimization priorities through research synthesis, funnel review, and customer segmentation.

I delivered international research and strategy projects across technology, fintech, crypto, digital services, consumer products, and market strategy. I contributed to research planning, method selection, screeners, discussion guides, survey design, recruitment coordination, fieldwork management, synthesis, and client-ready reporting.

I supported product discovery, customer segmentation, positioning, localization, competitive analysis, customer behavior research, and go-to-market decision-making. My work covered APAC, EMEA, and Latin America, adapting research stimuli, interpretation, and recommendations to local market contexts.

Graduated in Social Sciences. Ranked in the top 5% of students; the university is ranked in the QS Top 50 worldwide for Social Sciences.