Commercial Director and Business Administrator

Led the commercial department of a high-complexity hospital with more than 500 employees, directly managing a 26-person sales team.

Designed and executed customer acquisition and appointment scheduling targets and indicators across eight municipalities for specialist consultations, procedures, and surgeries. Coordinated institutional visibility strategies and positioning initiatives.

Maintained an average performance of 116% in customer acquisition and 105% in appointment scheduling for more than two years, contributing to increased revenue and service occupancy.

Supervised comprehensive branch operations, including cash management, support for seven advisors, and coordination with the branch manager to achieve monthly results averaging 98%.

Resolved customer requests strategically to strengthen satisfaction and retention. Managed customer portfolios, payment agreements, and debt restructurings.

Oversaw branch security, cash closings, reconciliations, and custody of valuables. Performed more than 200 daily transactions, including deposits, withdrawals, and payments, and administered a safe holding more than COP 1 billion.

Managed daily cash operations and customer transactions in a banking environment, ensuring accuracy, security, and adherence to operational procedures.

Supported commercial activities including collections, insurance sales, and the promotion of financial products.

Recorded approximately 25 daily accounting transactions in the Syscafé system and supported general administrative processes.

Advised customers on lubricants and automotive accessories, handled sales-related cash, and ensured proper custody of collected funds.

Implemented the Occupational Health and Safety Management System (SG-SST).

Managed the receipt, review, and registration of more than 150 payment accounts from contractors, companies, and suppliers to support timely payment processing.

Organized and submitted more than 2,000 invoices and medical accounts to over eight health insurers nationwide.

Developed and applied customer acquisition and microcredit placement strategies for commercial and agricultural sectors, expanding the customer portfolio.

Managed collections and credit recovery activities, contributing to the achievement of monthly targets.

Handled cash and performed more than 100 sales, money transfer, recharge, payment, and banking correspondent operations.

Provided in-person customer service, promoted products and services, and contributed to commercial target achievement.

Provided in-person and telephone customer support, advising clients on insurance coverage, benefits, and policy conditions.

Quoted, sold, and issued life, health, automobile, and home insurance policies while ensuring compliance with technical and regulatory requirements.

Currently studying Marketing and Advertising in Madrid, Spain.

Professional degree in Business Administration.

Specialization in Strategic Human Resources Management.