I am a performance-driven marketing specialist with 10 years of experience scaling B2B and B2C brands across North American and European markets. I specialize in taking brands from launch to growth through data-driven acquisition, content, and multi-channel marketing strategies.
I have extensive hands-on experience in the Amazon ecosystem, including marketplace growth, listing optimization, PPC management, account health, and e-commerce campaign execution. I have helped grow accounts from zero to six-figure revenue and achieve strong year-over-year growth.
My expertise includes SEO, SEM, content marketing, website optimization, demand generation, social media management, and influencer partnerships. I use analytics and market research to identify growth opportunities, improve organic visibility, and reduce customer acquisition costs.
I have managed marketing budgets, channel mixes, P&L targets, vendor relationships, and supply chain negotiations. My commercial approach has contributed to sales performance above target while lowering operating and supply chain costs.
I also have B2B marketing experience in Bluetooth solutions and packaging, where I supported lead generation, Alibaba optimization, client nurture campaigns, sales enablement, outbound outreach, and trade show marketing. I am immediately available and hold an IANG visa in Hong Kong.
Alongside my marketing background, I am completing a Master of Science in Electric Vehicles and have research experience in vehicle-state estimation, road parameter analysis, simulation modeling, and driving risk assessment.
