Senior Media Planner | Digital Marketing & Communications

I plan and execute online and offline marketing and communication strategies. I manage integrated advertising campaigns across digital and traditional media, including promotional and institutional actions.

I administer and optimize advertising budgets, prepare performance reports, and analyze KPIs to improve campaign results. I coordinate with creative agencies, media agencies, and suppliers, supporting brand positioning and growth.

Accounts managed include Gobierno de la Provincia de Buenos Aires, Presidencia de la Nación, Banco de la Provincia de Buenos Aires, Córdoba Turismo, and Emprotur.

I managed the company’s social media channels and planned and executed digital marketing campaigns. I developed institutional and promotional content aligned with communication objectives.

I analyzed platform metrics and produced performance reports to evaluate results. I also implemented digital positioning strategies to strengthen the brand’s online presence.

Licenciatura en Comunicación Social.

Digital Marketing training.

Certifications in Display Ads, Google Analytics, Ecommerce, and Marketing Fundamentals.

Bachiller en Comunicación, completed.