I am a digital advertising and AdTech professional with more than 12 years of experience in programmatic media, real-time bidding, campaign management, optimization, validation, troubleshooting, and digital media operations.
I have extensive hands-on experience designing, building, deploying, monitoring, optimizing, validating, and debugging live online advertising campaigns. My campaign experience includes programmatic display, OTT, DOOH, video, and email formats.
In my long-term role at AdTaxi, I translated campaign briefs, creative assets, budgets, timelines, and audience requirements into accurately configured live campaigns using The Trade Desk. I managed targeting, pacing, budgets, schedules, creative uploads, and campaign updates.
I also have brand-side marketing communications experience, supporting catalogue development, product content, social media, digital marketing, product photography coordination, and marketing materials for an international design and lifestyle brand.
Outside of advertising, I have produced, co-hosted, and edited podcasts; managed social media and websites; published music criticism books; and worked as a songwriter, singer, and guitarist. These creative pursuits have strengthened my content, communication, and digital production skills.
Supported marketing activities for an international design and lifestyle brand within a European brand-side marketing environment.
Contributed to catalogue and product-content development across the product portfolio. Supported social media and digital marketing activities, product photography planning and coordination, and marketing materials and brand communications for products and collections.
Managed the setup and execution of digital advertising campaigns, primarily using The Trade Desk. Translated campaign briefs, creative assets, budgets, timelines, geographic targeting, and demographic targeting into live campaigns.
Uploaded and organized creative assets and configured targeting, budgets, schedules, and other campaign parameters. Supported programmatic display campaigns as well as OTT, DOOH, video, and email campaigns.
Monitored live campaigns and performed updates, optimization, validation, and troubleshooting. Worked with RTB campaigns and the operational processes required to deliver digital advertising.
Created, co-hosted, edited, and managed digital content for the Detours & Outliers podcast.
Managed podcast production, editing, social media, and website-related content.
Created, co-hosted, edited, and managed digital content for the Seventies Beatles podcast.
Handled podcast production, editing, social media, and website management responsibilities.
Served as principal songwriter, singer, and guitarist for The Inactivists.
Recorded and released six original albums.
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