Shrutkeerti Thakur
Shrutkeerti Thakur

Senior Marketing Manager | Growth, GTM and Product Marketing

Actively looking · Member since 17 Sep 2026
Location
Mumbai, India
Desired salary
Confidential
Work preference
Remote Only / Full Time, Contract
Experience level
Senior

About

Professional summary

I am a senior B2B, digital, growth, and product marketing professional with more than 12 years of experience across IT, SaaS, EdTech, FinTech, AEC/EPC, staffing, real estate, healthcare, and engineering markets. I build and execute data-driven go-to-market strategies across India, the UAE, GCC, UK, Europe, the USA, and APAC.

I specialize in product positioning, brand strategy, demand generation, account-based marketing, SEO, SEM, PPC, lifecycle campaigns, and conversion optimization. My work connects market research, ICP development, buyer personas, messaging, content, paid media, and sales enablement to generate measurable pipeline and revenue outcomes.

I bring strong product ownership experience, including Agile and Scrum delivery, roadmaps, PRDs, user stories, backlog management, and cross-functional collaboration with engineering, product, sales, business development, and design teams. I use customer insights and market intelligence to shape products, launches, and growth initiatives.

I have led teams of up to 18 people and managed agencies, vendors, and external partners. I enjoy mentoring teams, establishing KPI frameworks, improving campaign operations, and aligning stakeholders around clear commercial goals.

My recent achievements include closing 41+ client deals, generating 112 SaaS prospects and 110+ EdTech prospects, delivering 84+ qualified leads per quarter, generating 17+ qualified leads per day, and supporting a product launch that resulted in 41 buyers. I am open to pan-India and international opportunities.

Notice period: Immediate Joiner

Skills

63 capabilities

Tech stack & tools

Working toolkit

Development

Languages & Frameworks

Marketing and Sales Tools

Experience

Career history

Senior Marketing Manager (Growth and GTM) iSHR Group

Lead brand strategy, product marketing, growth, business development, and go-to-market planning across EdTech, recruitment staffing, and AI-workflow automation SaaS verticals. Define ICPs, buyer personas, TAM analysis, positioning, messaging, campaign plans, sales enablement, and conversion tracking for markets across the UAE, GCC, UK, Europe, USA, and India.

Drive SEO, GEO, AEO, ABM, intent-led outreach, Marketo email campaigns, LinkedIn campaigns, content programs, and analytics. Generated 110+ EdTech prospects, 112 SaaS prospects, and closed 41+ staffing clients. Lead an 18-member cross-functional team and build Power BI dashboards for traffic, leads, pipeline, revenue, and campaign KPIs.

Digital Marketing Manager Atlantic Southern Paving / Optimar Consulting

Developed GTM strategy, ICPs, account prioritization, buyer segmentation, competitive research, demand generation, and outbound programs for commercial paving, asphalt maintenance, and sealcoating services in the USA.

Delivered 84+ qualified leads per quarter, launched three WordPress websites, and led a four-person team. Managed Pardot, Marketo, Mailchimp, SEO, GEO, AEO, Google Analytics, Google Tag Manager, paid media, content, creative assets, CRO, and sales-intelligence workflows using ZoomInfo, 6sense, LinkedIn Sales Navigator, and AI prospecting tools.

Product Marketing Manager (GTM and Product Launch) Neilsoft

Owned end-to-end product launch and GTM activities for AEC/EPC, engineering services, industrial, manufacturing, and SaaS offerings. Developed positioning, messaging, ICPs, buyer segmentation, target-market strategy, product content, websites, SEO programs, email campaigns, and event marketing.

Built a database of 2,100+ decision-makers, generated 41 buyer and demo requests, invited 200+ prospects, and delivered a product event with 178 attendees. Partnered with product, engineering, business development, and sales teams on launch execution, market research, sales enablement, and pipeline growth.

Growth Product Marketing Lead (FinTech SaaS) ClearTax (Defmacro Software Pvt. Ltd.)

Led growth product marketing for GST compliance, e-invoicing, and AP automation SaaS products. Built GTM plans, managed enterprise SEO and product-page optimization, configured analytics and tag management, and supported Android and iOS app store optimization.

Generated 17+ qualified leads per day through SEO, inbound, buyer-intent, email, social, and outbound channels. Managed GoHighLevel CRM pipelines, email and SMS nurturing, landing pages, appointment workflows, segmentation, and paid PPC/SEM campaigns across LinkedIn, Meta, and Google Ads.

Product Owner – Product Management, Marketing and Branding Agrawal Builders

Managed product ownership, marketing, branding, and Agile delivery across real estate, auto manufacturing, EdTech, and healthcare/pharmaceutical verticals. Defined product requirements, roadmaps, PRDs, user stories, acceptance criteria, backlogs, sprint plans, and delivery workflows using Jira and Trello.

Supported the closing of 13 real estate projects and managed a Lupin-related contract involving 130 pharmacies, private hospitals, and distributors. Created brand positioning, sales collateral, GTM plans, prospect databases, digital campaigns, and performance analysis; also mentored three interns.

Education

Learning history

Barkatullah University, Bhopal

MBA, Marketing Management

Master of Business Administration in Marketing Management.

Maulana Azad National Institute of Technology (MANIT), Bhopal

B.Tech, Electronics and Communication Engineering

Bachelor of Technology in Electronics and Communication Engineering.

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