Senior Product Marketing Manager & GTM Leader

I work remotely through Optimar Consulting, supporting multiple clients across marketing, go-to-market, and product functions. I lead product positioning, GTM planning, ICP and persona development, launch execution, demand generation, sales enablement, SEO, and marketing automation initiatives.

For iSHR Group in Dubai, I supported brand narrative, market expansion, product marketing, AI automation positioning, ABM, and signal-led outbound across UAE, GCC, UK, and India. I helped secure 41+ client deals and led an 18-member cross-functional team across SDR, business development, HR, content, and design.

For Atlantic Southern Paving in the USA, I built GTM and ICP frameworks, delivered three conversion-focused websites, and led full-funnel SEO and email automation. These initiatives generated 84+ qualified leads per quarter while I managed a team of four SEO, content, and lead-generation contributors.

I managed product marketing and GTM programs for AEC, automotive, industrial, and manufacturing offerings. My responsibilities included product research, ICP development, buyer personas, positioning, messaging, product lifecycle planning, launches, adoption, and market expansion.

I built a targeted B2B database of more than 2,100 decision-makers across contractor, EPC, engineering, real estate, industrial, and electrical engineering segments. I led an end-to-end product launch that invited more than 200 prospects and resulted in 41 confirmed purchases.

I also managed Salesforce Pardot campaigns, sales enablement, technical and off-page SEO, website UI/UX, social media marketing, and promotional assets aligned with revenue goals.

I owned digital and growth marketing for B2B and B2C FinTech and SaaS products focused on GST compliance, e-invoicing, and accounts payable automation. I partnered with Product, Sales, Customer Success, and Design teams to support GTM, acquisition, and revenue growth.

I executed off-page SEO and strategic website listings that generated six to seven inbound inquiries daily. Through targeted outreach using LinkedIn Sales Navigator and ZoomInfo, I generated 10 to 12 B2B responses per day and more than 17 qualified leads per day across SEO, inbound, intent signals, email, social, and outbound channels.

I created and optimized LinkedIn content, blogs, newsletters, landing pages, and email campaigns. I also planned paid campaigns across LinkedIn, Meta, and Google Ads and managed Android and iOS app marketing, ASO, and regulatory content updates.

I owned the end-to-end product backlog, including user stories, acceptance criteria, roadmap maintenance, prioritization, and translation of market requirements into sprint-ready initiatives. I facilitated Agile and Scrum ceremonies for a cross-functional team of three interns and tracked delivery through Jira and Trello.

I led growth experiments and backlog prioritization focused on user activation, retention, conversion, and product metrics. I also designed promotional and sales enablement collateral using Figma and Adobe Illustrator to support partner engagement and project pitches.

I managed the Lupin contract and relationships with approximately 130 pharmacies, private hospitals, and distributors. I contributed to the closure of around five residential complexes and eight commercial projects through stakeholder coordination and execution support.

Master of Business Administration in Marketing Management.

Bachelor of Technology.

Senior Secondary education.