Product Marketing using AI-Led GTM Strategy with Product Management Expertise.

Led brand narrative and GTM strategy for HR, IT Services, and AI Automation verticals, supporting 0-to-1 market expansion across the UAE, GCC, UK, and India. Defined product roadmaps, ICPs, buyer personas, competitive benchmarks, buyer-intent analysis, positioning, and launch plans.

Built a signal-led outbound engine, coordinated ABM and nurture programs, and secured more than 41 client deals. Led an 18-person distributed cross-functional team spanning outbound, SDR, business development, HR, content, and design; set KPIs, conducted weekly performance reviews, hired and trained team members, and managed stakeholder coordination across multiple time zones.

Built GTM strategy and ICPs for commercial paving services across the USA and APAC, generating more than 84 qualified leads per quarter. Delivered three SEO-optimized, conversion-focused websites and managed technical, on-page, off-page, GEO, and AEO initiatives.

Managed segmented email and drip workflows through Salesforce Pardot and supported lead quality and funnel velocity. Led a four-person SEO, content, and lead-generation team, using ZoomInfo, 6sense, buyer signals, Marketo, and Pardot to consistently generate qualified pipeline.

Executed end-to-end digital and product marketing across email, SEO, social media, content, website optimization, and product marketing for engineering design services, AEC, automotive, industrial, and manufacturing segments. Built a database of more than 2,100 targeted B2B decision-makers and partnered with sales on prospect insights, messaging, databases, and campaign support.

Led product launches from target audience research and positioning through launch communications, campaign execution, and customer engagement. Invited more than 200 prospects to launches, converting 41 into buyers, while refreshing post-launch collateral and managing SEO, UI/UX, social creatives, product visuals, and launch assets.

Owned end-to-end digital and growth marketing for B2B and B2C FinTech and SaaS offerings, including GST compliance, e-invoicing, and AP automation. Partnered with Product, Sales, Customer Success, and Design teams to support GTM, acquisition, and revenue growth while maintaining compliance-driven content updates and approval workflows.

Executed SEO, targeted email marketing, outbound, ABM, social media, paid campaigns, app marketing, and ASO. Generated 6-7 inbound inquiries daily, 10-12 B2B email responses daily, and more than 17 qualified leads daily through SEO, buyer-intent signals, email, social, and outbound prospecting.

Owned end-to-end product backlog management, including user stories, acceptance criteria, roadmap planning, requirements documentation, and sprint-ready initiatives. Ran Agile/Scrum ceremonies for a cross-functional team of three interns and used Jira and Trello for backlog management, sprint tracking, release tracking, and stakeholder visibility.

Supported business growth across real estate, auto manufacturing, EdTech, and healthcare initiatives. Managed a Lupin contract involving approximately 130 pharmacies, hospitals, and distributors; supported closure of residential and commercial projects; and developed promotional collateral using Figma and Adobe Illustrator.