Commercial Leader | Business Development and Expansion

Lead the end-to-end operation of more than 10 sales locations, including franchises and branches. Provide ongoing commercial support, monitor local performance, analyze deviations, and ensure sales targets are met across the network.

Develop pricing-impact reports using regional purchasing potential to recommend price-list updates that improve profitability. Oversee administrative and collections status, support payment regularization, and help maintain investment levels needed for customer acquisition.

Act as the strategic link between General Management and franchisees, supporting the adoption of standardized operational and commercial processes. Participate in negotiations with financial institutions to improve credit processes and enable sales closures in changing economic conditions.

Led the growth of the commercial network through recruiting, onboarding, and training new distributors. Supported distributors in developing their own business units while maintaining profitability and operational standards.

Specialized in consultative sales of premium products and effective negotiation with high-level customer profiles. Built long-term customer relationships and promoted loyalty through personalized commercial solutions.

Managed business planning with a high level of autonomy, analyzing results and adjusting sales tactics in a demanding commercial environment.

Currently enrolled in a 120-hour Data Science course focused on Business Intelligence applications, data models, operational process optimization, and commercial expansion strategies.

Training in digital strategy, e-commerce, online business promotion, and improving visibility and sales channels.