Juan Maria Reparaz Lopez
Juan Maria Reparaz Lopez

Senior Graphic/Digital Designer

Actively looking · Member since 18 Sep 2026
Location
Barcelona, Spain
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a Senior Digital Designer with more than nine years of experience creating digital experiences, interfaces, visual systems, and conversion-focused creative assets.

I specialize in UI/UX design, product design, landing pages, design systems, branding, and performance-oriented digital communication. I combine creativity, analysis, and business goals to improve user experiences and generate measurable growth.

I have worked in real estate, finance, e-commerce, marketing, and retail environments, collaborating with multidisciplinary teams to turn strategic objectives into effective digital solutions.

My experience includes designing web and mobile interfaces, building visual identities, producing static and video advertising creatives, and optimizing email marketing campaigns and landing pages.

I am experienced with Meta and TikTok campaign creatives, conversion rate optimization, A/B testing, lead generation, and social media design. I use AI-powered creative tools to improve design workflows and content production.

I am results-oriented, organized, adaptable, and collaborative. My work has contributed to substantial audience growth, stronger engagement, improved conversion funnels, and increased lead generation.

Skills

30 capabilities

Tech stack & tools

Working toolkit

Collaboration

Experience

Career history

Graphic Senior Designer Grocasa Red Inmobiliaria

I led the development of the visual system across digital channels as a lead designer, creating cohesive communication designed to maximize community growth and conversions.

I designed conversion-focused landing page systems in Figma, optimized image and video creatives for TikTok and Meta campaigns, and created web and mobile interfaces and design systems.

Working with the marketing team, I helped grow the community by more than 150,000 followers (2,500%), increase lead generation by 10 to 30 times, and scale the total audience by 30 times.

Digital Designer (UI/UX & Performance) GoHipoteca

I led branding, strategy, and visual communication initiatives across online and offline channels.

I optimized email campaign design using Stripo and Mailchimp, developed strategic Figma landing pages, and designed performance-oriented static and video creatives for Meta and TikTok campaigns.

My work contributed to a 30-fold audience increase and overall engagement growth of between 15 and 40 times through a high-performance visual system.

E-commerce & Brand Designer Grupo ClickOn Argentina

I designed graphic assets for four e-commerce brands across social media and web channels.

I created responsive visual assets for Google Ads campaigns and newsletters, while optimizing the production of visual content.

I delivered cohesive and efficient communication assets that supported the platform's expansion.

E-commerce, Design & Marketing Team Leader ShowSport

I led the design and communication department and coordinated strategies with an external marketing agency.

I planned and executed high-impact commercial campaigns including Black Friday, Cyber Monday, and Hot Sale.

I focused on sales profitability, continuous conversion funnel improvement, and online sales growth.

Education

Learning history

Universidad de la Cuenca del Plata (UCP)

Bachelor's Degree, Graphic Design & Multimedia

Bachelor's degree in Graphic Design and Multimedia in Corrientes, Argentina.

Instituto Salesiano Pio XI

High-School Diploma, Natural Sciences

High-school diploma in Natural Sciences in Corrientes, Argentina.

Magic School of English

English Certification, English

Intermediate-level English certification.

Universidad de la Cuenca del Plata

Course, Design, Marketing and Advertising Congress

Training in design, marketing, and advertising.

ShowSport - Kadima S.A.

Training Course, Graphic Design & Visual Rhetoric

Training in graphic design and visual rhetoric.

Ecodiem Business Academy

Online Course, Digital Marketing for Entrepreneurs

Online training in digital marketing for entrepreneurs.

Selección Digital

Online Course, E-commerce & Paid Media

Online training in e-commerce and paid media.

Neetwork Business School

Online Course, Digital Marketing & Web Analytics

Online training in digital marketing and web analytics.

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