Raoof Mohammed

Market Research and Marketing Specialist

Open to offers · Member since 19 Sep 2026

Message

Location: Taiz, Yemen

Desired salary: Confidential

Work preference: Remote Only / Full Time, Freelance

Experience level: Mid

About

Professional summary

I am a results-driven Market Research and Marketing Specialist with hands-on experience in market analysis, consumer behavior, field monitoring, and performance measurement.

I design research frameworks, surveys, and data-collection processes that turn field and digital information into actionable insights for business decision-makers.

My experience includes monitoring market trends, competitor activity, product positioning, customer satisfaction, market coverage, and growth opportunities across retail and wholesale channels.

I also work in digital content management and consumer behavior analysis, using audience engagement metrics and A/B testing to improve content strategy and marketing return on investment.

I am skilled in strategic reporting, stakeholder communication, relationship building, and presenting practical recommendations that support growth, risk mitigation, and better market decisions.

I am seeking opportunities where I can apply my marketing research, analytical, and digital marketing capabilities to help brands understand customers and expand their market presence.

Notice period: immediately

Skills

19 capabilities

A B Testing Client Relationship Management Communication Competitor Analysis Content Management Content Strategy Copywriting Data Analysis Digital Marketing Gap Analysis Market Analysis Market Research Persuasion Quantitative Analysis Research Design Sales Survey Design Team Leadership Trend Analysis

Tech stack & tools

Working toolkit

Development

IBM SPSS

Experience

Career history

Marketing, Promotion & Field Monitoring Specialist Shahab Insurance & Trading Agencies Co.

Jul 2024 – Jul 2026

Monitored daily market trends, competitor activity, and environmental factors to forecast changes, identify market threats, and detect illicit products. Collected and evaluated field data to assess product performance and customer satisfaction indices.

Prepared analytical market reports with strategic recommendations and promotional ideas for management. Audited product displays and competitor positioning, identified new sales territories and target outlets, conducted market coverage gap analysis, and designed research models and survey questionnaires.

Digital Content Manager & Consumer Behavior Analyst Freelance

Jul 2026 – Present

Analyze consumer preferences and digital audience behavior through qualitative analysis to guide and scale channel content strategies.

Execute content A/B testing by tracking audience engagement metrics and testing targeted visual and audio elements to improve content performance and marketing ROI.