I am a creative technologist and digital projects lead with more than 15 years of experience delivering web, product, marketing, and immersive digital experiences. I combine creative direction, UX thinking, hands-on development, and project leadership to take ideas from early discovery through production and delivery.
I build and prototype web applications using Next.js, React, TypeScript, JavaScript, REST APIs, Supabase, PostgreSQL, and Vercel. My development approach is strongly AI-assisted, using tools such as Claude Code, Cursor, GPT Codex, LLM integrations, structured outputs, tool calling, and workflow automation.
I specialize in integrating generative AI into creative and production workflows. I use AI for rapid prototyping, research, automation, content production, context engineering, agentic workflows, and proof-of-concept development, helping teams improve iteration speed and output quality.
My background also includes XR and real-time 3D production. I have worked with Unity and Unreal Engine to create VR and AR experiences, playable ads, gameplay captures, trailers, and promotional assets, including immersive mental-health technology products.
As a project and creative leader, I manage strategy, scoping, budgeting, stakeholder communication, production planning, quality control, and delivery. I have worked with startups, advertising clients, healthcare organizations, corporations, and nonprofit organizations.
I am based in Santiago, Chile, and have experience working remotely with multidisciplinary teams. I am a native Spanish speaker with advanced English proficiency.
Co-founded a VR health technology startup developing immersive therapy tools for mental health treatment.
Leads product strategy and the end-to-end technical production pipeline, from roadmap definition to implementation and delivery. Collaborates with psychiatrists on evidence-based VR protocols for phobia and anxiety disorders while managing venture operations, team coordination, priorities, production planning, and delivery.
Pioneered in-house AI-assisted playable-ad development, earning the company’s first innovation award while reducing external vendor dependence, production costs, and turnaround time.
Integrates generative AI into 3D and video production workflows and creates internal tutorials to help teams accelerate processes and improve quality. Produces user-acquisition and app-store creative assets for mobile games with Unity and Unreal Engine, including video ads, trailers, gameplay captures, and promotional content.
Develops creative strategies using hook psychology, ad-network trends, competitor research, and format testing to identify concepts for paid scaling.
Leads independent digital projects spanning web design and development, video production, photography, drone video recording, branding, and graphic design.
Manages the full project lifecycle, including discovery, scoping, budgeting, production planning, stakeholder communication, quality control, and delivery. Applies AI tools to content production, rapid prototyping, research, and workflow automation.
Serves clients in advertising, startups, healthcare, corporate organizations, and nonprofit sectors.
Founded and directed a digital design studio specializing in XR experiences, web development, and brand communication.
Led end-to-end client delivery across briefs, timelines, production coordination, stakeholder reviews, and final sign-off.
Led innovation and advertising initiatives and introduced new digital production workflows.
Managed social media campaigns, landing pages, and branded digital content for clients.
Provided art direction for international brand campaigns in Chile across print, out-of-home, and digital channels.
Designed and developed client websites in collaboration with senior developers.
Contributed UX/UI design and front-end implementation.
Worked in kitchen operations, food service, guest assistance, cleanliness, and daily maintenance.
Bachelor's Degree, Advertising: Creativity & Art Direction
Postgraduate Diploma, Innovation & Entrepreneurship
Specialization, Virtual Reality
Five-course programme.
Certification, Foundations of Project Management
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