I am a business administration professional with extensive experience managing corporate, retail, key-account, and SME client portfolios in Nicaragua.
Throughout my career, I have managed the full sales cycle, from prospecting and forecasting to product delivery, post-sales follow-up, and account growth.
I have experience coordinating commercial presentations, product training, promotions, merchandising, and relationships with brands, suppliers, and internal teams.
I am skilled in sales reporting, portfolio management, inventory supervision, collections follow-up, budgeting, and operational coordination.
I am motivated by building long-term customer relationships, finding new business opportunities, and delivering measurable commercial results.
Managed and expanded a portfolio of corporate clients through account analysis and proactive relationship management.
Identified and developed new business opportunities and projects. Coordinated technical presentations and demonstrations to promote innovative products and solutions.
Followed up on sales processes and ensured the timely delivery of equipment and services.
Analyzed the behavior and needs of key-account and SME customers to provide customized solutions.
Developed and maintained strong client relationships focused on increasing satisfaction, loyalty, and customer retention.
Proactively managed retail accounts, ensuring customer satisfaction and loyalty.
Coordinated with representatives from multiple brands to provide integrated solutions adapted to each client's requirements.
Monitored the sales cycle from forecasting through final product delivery.
Coordinated the Telefónica project, ensuring MSRP compliance, promotional activations, brand support, and on-time order delivery.
Prepared billing reports for rebate payments and conducted local market analysis related to the active product portfolio.
Scheduled product training sessions.
Supervised daily airport duty-free store operations and ensured compliance with quality, service, and brand merchandising standards.
Analyzed sales reports and seasonal consumer behavior to support decision-making.
Generated sell-out reports and managed payroll-related activities.
Acquired new corporate customers and provided ongoing support to existing clients.
Conducted client meetings to identify opportunities, respond to requests, and present products and solutions.
Prepared results reports and ensured delivery of contracted equipment and services.
Prospected independent clients, business owners, and SME customers.
Managed contract-based sales and developed new business opportunities within the professional customer segment.
Managed domestic and Panama-based purchase orders, seasonal promotions, supplier payments, budgets, and price lists by customer category.
Prepared sales and credit-recovery reports and communicated promotions, price changes, and new products to customers.
Supervised stores and warehouse inventory counts.
Scheduled supplier and payroll payments, processed commission settlements, and delivered fuel bonuses.
Controlled bank accounts and accounting books, prepared checks, and completed deposits.
Monitored telecommunications tender notices.
Prepared sales reports for headquarters and branches and sent reporting to Mexico and Brazil.
Followed up on sales targets for salespeople and supervisors, processed authorized deposits and transactions, and trained new branch employees.
Supervised warehouse inventory counts.
Bachelor's Degree, Business Administration
Executive Secretariat, Executive Secretariat
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