Content and Email Copywriter

Managed end-to-end community engagement across TikTok and Instagram, including daily monitoring of comments, direct messages, and audience interactions. Created and maintained a high-volume content calendar covering four days per week, with two TikTok posts per day and one Instagram post per day.

Wrote all social captions in the brand voice and used trend-aligned content, strategic hashtags, and platform-native tactics to improve performance. Increased Instagram views from over 600 to 2.9K in 30 days and raised TikTok post views from over 3.5K to over 3.8K. Reviewed monthly metrics to refine content strategy and improve organic reach.

Created voice-matched social media content and managed engagement tactics for a personal brand. Wrote all post copy while preserving the client’s distinct tone, positioning, and brand identity.

Grew organic brand views from 2.1K to more than 20K in 60 days, representing nearly 10x growth. Achieved 38.8% follower growth during the same period and conducted monthly analytics reviews to adjust strategy and maximize reach.

Curated and wrote LinkedIn content five days per week while maintaining a consistent publishing cadence and the client’s professional voice. Supported content creation with proactive community engagement before and after posts were published.

Managed comment responses, direct messages, and real-time audience interactions. Helped grow the account by more than 100 followers in the first seven days through active engagement and relevant, audience-focused content.

Wrote a promotional email campaign for a women in STEM community, collaborating directly with the client to align messaging with the brand voice, audience pain points, and campaign objectives.

Developed subject lines, preview text, and email copy using curiosity and urgency frameworks to encourage inbox engagement. The campaign achieved a 66% open rate.

Led a team of six copywriters producing product descriptions, website copy, and creative writing for varied brand and content requirements.

Completed practical training across multiple copywriting formats and brand styles, developing experience in team coordination, editorial direction, and adaptable written communication.

Bachelor of Science in Microbiology.

Digital marketing certification.

Training in digital marketing and content creation.

Copywriting internship training.

Self-directed study in copywriting and email marketing.

Soft skills development bootcamp.