Senior Marketing Project Manager

Lead a small team of marketing and creative professionals, assigning work, setting priorities and quality standards, removing roadblocks, and coaching team members to deliver client work on time and on brand.

Own go-to-market planning and end-to-end project delivery for product launches and demand generation campaigns, including timelines, deliverables, budgets, client communication, and stakeholder alignment across B2B technology and managed IT services accounts.

Develop positioning, messaging, content programs, website and landing-page strategies, and paid media initiatives. Manage SEO/AEO, lifecycle touchpoints, performance reporting, competitive analysis, and conversion optimization to improve lead generation.

Use AI tools to accelerate research, drafting, image and video creation, and concept prototyping while maintaining editorial review, brand consistency, and audience relevance.

Served as the primary marketer, independently owning strategy and hands-on execution across brand, website, email, social media, SEO, video, and print with minimal direction.

Led go-to-market strategies for product releases and seasonal campaigns, using targeted digital and print materials to drive growth. Built customer personas and segment insights to create value-driven messaging that differentiated the brand.

Managed and optimized the Shopify e-commerce site, including theme customization, UX improvements, and conversion optimization in collaboration with vendors and cross-functional teams.

Implemented cross-channel performance tracking across SEO, social, and email. Used ROI analysis, customer insights, and competitive research to optimize tactics and support community building and repeat business.

Directed the full website development lifecycle, from strategy and requirements gathering through quality assurance, balancing usability needs with business objectives.

Acted as a technology, marketing, sales, and finance subject matter expert, translating complex technical systems into clear recommendations for stakeholders.

Led organizational adoption of digital systems through training, documentation, and ongoing support. Partnered with product owners to improve product capabilities and market alignment while serving as a liaison among clients, internal teams, and vendors.

Expanded market share across multiple territories, increased technology product adoption, and exceeded sales targets by 22%.

Used CRM and sales data to build customized reports and presentations that aligned technology solutions with customer needs.

Collaborated with cross-functional teams to communicate customer feedback and improve accountability for internal issues.

Led sales performance management activities through audits, data analysis, reporting, and presentations for regional and executive leadership.

Built reporting packages covering sales trends and goal attainment, contributing to significant contract cost reductions.

Provided data-driven insights to support leadership decision-making and improve contract and sales performance.

Partnered with the President/CEO, Vice President, and board to implement new organizational processes and support stakeholder communication.

Managed website and donor portal updates while assisting with administrative coordination and communications.

Supported organizational operations by maintaining digital information and helping internal and external stakeholders stay aligned.

Master of Science in Marketing.

Master of Business Administration.

Bachelor of Arts in Communication.

Associate of Science in Business.