Greg Unruh
Greg Unruh

Strategic Partnerships & Ecosystem Executive

Open to offers · Member since 28 Sep 2026
Location
Kansas City, United States
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Contract
Experience level
Lead

About

Professional summary

I translate business and product strategy into scalable partner ecosystems, commercial agreements, joint go-to-market motions, and operating models. My work has included strategic alliances with organizations such as Microsoft, SAP, Oracle, HP, ADP, U.S. Bank, and leading systems integrators.

Skills

22 capabilities

Tech stack & tools

Working toolkit

Data Stores

Experience

Career history

Director, Strategic Partnerships RedStone Logistics

Expanded the partner ecosystem tenfold, growing from 3 to more than 30 organizations within 12 months. Created repeatable partner recruitment and activation processes that opened new revenue opportunities.

Increased partner-sourced pipeline from 2 to more than 20 qualified leads per month. Built strategic partner programs for recurring revenue and market expansion, and redesigned CRM and PRM processes to improve partner visibility, attribution, and scalability.

Vice President, Partnerships & Channel Shipware

Led a global ecosystem of more than 175 active partner contacts across strategic alliances, referral partners, and field sellers. Generated $11.8M in annual partner-sourced revenue and strategic pipeline, while achieving 43% partner-qualified lead conversion.

Led, coached, and developed three Partner Development Managers. Developed strategic partnering plans with enterprise organizations, including U.S. Bank, and established repeatable partner engagement, enablement, and operating processes aligned to sales objectives.

Director, Partner Strategy & Channel Branch

Built a FinTech partner ecosystem from the ground up, establishing strategic alliances with ADP and Kronos. Designed and deployed partner portal and enablement infrastructure that reduced partner onboarding time by 40%.

Launched a tiered partner program that achieved 100% of management-by-objectives targets in its first year. Connected partner strategy, enablement, sales execution, and operational measurement into a scalable program structure.

Director, Partner Programs & Channel VeriShip

Delivered 483% channel booking growth, generating $49M over two years. Built partner playbooks, KPIs, role definitions, and operating processes to support channel program scale.

Introduced a channel certification framework that improved partner productivity by 46% and negotiated reseller agreements that expanded market penetration by 32%. Aligned sales and marketing enablement, contributing to a 20% year-over-year increase in referral-driven deals.

Strategic Alliance Manager (ERP / HP & Konica Minolta) Hyland Software

Managed strategic ERP and technology alliances and developed systems integrator and implementation ecosystems, including relationships with PwC, CGI, Deloitte, and boutique partners. Negotiated an enterprise contract with HP that drove 100% year-over-year revenue growth.

Revitalized the ERP alliance channel and tripled revenue within six months. Developed joint go-to-market plans with OEM partners, increasing deal closure rates by 47%, and integrated alliance management into the broader operating model.

Alliance Manager & Solutions Engineer Perceptive Software / Lexmark

Secured Microsoft Managed ISV Depth Partner status, unlocking $200K in market development funds. Spearheaded the HP partnership launch, extending enterprise market reach by 60%.

Designed integration solutions that improved partner-led sales velocity by 29%. Managed enterprise technology alliances and systems integrator relationships while combining solution architecture, enterprise selling, and partner go-to-market execution.

Founder PartnerMatch AI

Built and launched an AI-powered strategic partnership and ecosystem intelligence platform that converts partnership methodology into an automated SaaS product. Designed the assessment methodology, AI workflows, partner-matching logic, platform architecture, ecosystem directory, and commercial model.

Established commercial and white-label deployments across multiple partner ecosystems, including PARTNERNOMICS, ExecAA, and System Stream. Developed a human-in-the-loop AI governance model and took the platform from concept to viable SaaS launch with a largely automated operating model.

Strategic Advisor & Coach PARTNERNOMICS

Serves as a Certified PARTNERNOMICS Orchestrator, one of 17 recognized globally. Advises organizations on partner ecosystem design, program architecture, and go-to-market execution.

Provides partnership strategy coaching and program design for SaaS, professional services, and complex B2B organizations. Actively contributes to the PARTNERNOMICS practitioner community and executive focus group.

Fractional Chief Partnerships Officer ShipSigma

Engaged to stabilize the partner program during a leadership transition, including recruiting a Vice President of Partnerships and developing a prioritized execution plan.

Coached the internal team on partnership operations, enablement, ecosystem management, and execution. Facilitated strategic partner introductions and delivered a structured succession plan and handoff to a promoted internal leader.

Business & Technology Consulting / Managing Partner Sprint PCS, Deloitte Consulting, Integrated Contact Technologies Group

Began a business and technology consulting career at Sprint PCS, including work associated with the SprintPCS.com launch, and Deloitte Consulting.

Founded Integrated Contact Technologies Group as Managing Partner and secured the first U.S. reseller agreement for Telephony@Work, a VoIP platform later acquired by Oracle.

Education

Learning history
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