I am an experienced Product Manager and Co-Founder with more than six years of experience across eCommerce, digital banking, financial services, and edtech.
I specialize in building and scaling growth, marketing technology, CRM, and operational products. I translate business objectives into product requirements, measurable KPIs, and customer-focused solutions.
I have led cross-functional teams through product discovery, prioritization, go-to-market execution, and delivery. My experience includes referral and loyalty products, acquisition funnels, campaign operations, and internal workflow tools.
As a co-founder, I manage commercial operations spanning supplier networks, B2B client acquisition, partnership negotiations, pricing, margin structure, procurement, and fulfillment.
I use data-driven strategies and analytics to improve growth, retention, operational efficiency, and unit economics. My work has contributed to scalable processes and 150% year-over-year growth.
I built and expanded supplier and principal networks to strengthen the product portfolio and commercial capabilities.
I drove B2B client acquisition and commercial partnership negotiations. I also managed pricing, margins, unit economics, and scalable operating processes across sales, procurement, and fulfillment.
I owned marketing technology products supporting acquisition, engagement, and retention initiatives.
I launched referral and loyalty features, defined product requirements and KPIs, and partnered with cross-functional teams from discovery through prioritization and delivery.
I led end-to-end delivery of growth products, turning business opportunities into scalable product solutions.
I developed internal tools for sales, pricing, and marketing workflows, reducing manual effort and improving campaign execution efficiency.
I led go-to-market execution for digital financial products to drive customer adoption across channels.
I identified acquisition funnel opportunities, improved conversion, and collaborated with Product and Digital teams to optimize in-app marketing.
I led a content team to drive audience growth across Qurma Media digital platforms and executed go-to-market strategies for new product launches.
I defined and implemented CRM integration events to improve customer engagement, organic acquisition, and marketing capabilities.
I managed a portfolio of digital products, driving transaction growth and performance against business targets.
I partnered with a Product Manager on user flows for a new digital product and negotiated commercial terms with aggregators to improve cost efficiency.
I drove marketing initiatives for financial services products and delivered against business and growth targets.
I developed go-to-market strategies for financial features and collaborated on in-app marketing initiatives to improve user adoption, engagement, and campaign performance.
Bachelor of Economics, International Business Management
Thesis: The Impact of Foreign Direct Investment, Government Expenditure, and Labor Force on Indonesia's Gross Regional Domestic Product (2010-2015). GPA: 2.9/4.0.
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