Head of Operations | Business and Revenue Operations

Direct strategic and day-to-day operations across Sales Operations, Customer Success, and Collections for Inmuebles24 and Vivanuncios in Mexico. Lead business scaling, corporate integrations, and operational technology consolidation across both real estate classifieds brands.

Scaled operations to support 4x revenue growth versus the 2020 baseline. Designed Customer Success strategies that reduced churn from 12% to an average of 5.2%, with a historic low of 4.9% over two years. Managed two M&A integrations, led three Salesforce migrations, and oversaw the deployment of Salesforce Sales Cloud, Revenue Cloud, Marketing Cloud, and Service Cloud to automate sales, billing, collections, and service workflows.

Coordinated technical SEO initiatives alongside customer account management and collections processes to improve user experience and cash flow.

Led Sales Operations and Customer Success operations across Mexico, Colombia, and Argentina, covering inbound, e-commerce, inside sales, and field sales channels.

Re-engineered sales processes and increased overall sales-process effectiveness by up to 60%. Developed lead-generation, distribution, and commercial strategies that supported expansion into 27 Mexican states and helped establish Mexico as the company’s second-largest global market by revenue.

Led the team responsible for sales and customer service data and performance indicators, delivering operational insights for strategic decisions and LATAM expansion. Aligned sales-channel and Customer Success processes across three countries.

Managed sales data quality, reporting, and commercial tool integrations for the business.

Optimized lead distribution, increasing assigned-lead-to-sale conversion from approximately 5% to 35%. Implemented HubSpot CRM configurations, Typeform, CrazyCall, Zapier, and telephony tools to improve inside-sales productivity.

Maintained database integrity and produced daily, monthly, and quarterly sales reports to monitor commercial performance.

Supported global financial reporting and sales commissions within the Planning and Goals department.

Audited and analyzed global financial reports, extracting and consolidating data into daily reporting to support monthly and annual objectives. Tracked commission payout target documentation through approval for commission-eligible employees worldwide.

Led a junior Data Quality team, including interviewing, onboarding, and training analysts to achieve operational goals.

Degree awarded.