I am a creative director and copywriter with extensive experience building brands, leading creative teams, and delivering integrated advertising across traditional, digital, social, AI, and experiential channels.
I most recently led creative at Charles Schwab, managing a team of 48 art directors, copywriters, designers, creative directors, producers, animators, and film directors. I led a combined staff of 62 supporting one of the largest financial acquisitions in history and developed enterprise-wide brand voice guidelines.
As a freelance creative director and copywriter, I partner with agencies and brands to build teams, improve creative output, establish effective workflows, and strengthen department culture. I also lead new-business pitches and manage distributed creative teams.
My background includes long-term agency leadership at GSD&M Advertising, where I developed creative strategy, wrote copy, oversaw broadcast and digital production, and helped win more than $200 million in billings. I have worked across major brands in travel, retail, automotive, financial services, technology, telecommunications, healthcare, and consumer products.
My work has been recognized by Cannes, Communication Arts, The One Show, Clios, Webby Awards, ADDYs, Radio Mercury, and other international awards. I have also judged national and international advertising competitions, spoken at ad clubs nationwide, and taught advertising portfolio courses at Texas State University.
Built and managed a 48-person creative team of art directors, copywriters, designers, creative directors, film producers, animators, and film directors. Created work for 18 lines of business across traditional, social, AI, and experiential platforms for internal and external audiences.
Led a combined staff of 62 supporting the largest financial acquisition in history. Developed brand voice guidelines for firm-wide communications.
Partners with full-service and brand-side agencies to build teams, improve creative work, and develop department processes that support effective workflow and culture.
Leads new-business pitches and has managed creative teams across Austin, Boston, Chicago, Miami, Toronto, and New York.
Developed creative strategy, concepts, presentations, and campaign execution. Wrote copy and oversaw television, radio, digital, and social media production.
Supported new-business efforts with insight teams, helped win more than $200 million in billings, presented pitches, coached creatives on presentations, and developed brand summits for creative leaders.
Served as a creative director and copywriter for clients including IBM, 3M, Motorola, Ryland Homes, and PowerPC.
Worked on advertising assignments spanning technology, consumer products, and joint-venture brand communications.
Bachelor of Arts, Advertising, Commercial Art Minor
Bachelor of Arts in Advertising with a minor in Commercial Art.
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