Head of Customer Experience & Operations Ticmas
Led operations teams and multidisciplinary squads to continuously improve user experience and digital-product adoption across Latin America. Managed operational delivery, including the help desk, with accountability for response times and service quality.
Directed Customer Success and retention teams, defining goals, KPIs, and strategies to reduce churn and maximize customer continuity. Analyzed user feedback and operational data to identify risk signals and customer-journey friction, collaborating with development and design teams to improve products.