Noe Quicehuatl
Noe Quicehuatl

Communication and Social Media Coordinator

Open to offers · Member since 8 Oct 2026
Location
Cancun, Mexico
Desired salary
Unspecified
Work preference
Remote Only / Full Time, Freelance
Experience level
Senior

About

Professional summary

I am a communications and digital content professional with more than 11 years of experience creating and managing multiplatform content for hospitality and service organizations. My work combines social media coordination, audiovisual production, digital strategy, storytelling, and internal communications.

I create photography, video, reels, corporate content, and campaign assets that align with brand objectives, audience needs, and visual standards. I enjoy turning business goals into clear, relevant, and persuasive communication across digital channels.

I have led social media launches, built editorial strategies, coordinated community-focused content, and used analytics, trends, and social listening to improve engagement and generate organic leads. I also specialize in YouTube SEO, including metadata, thumbnails, content planning, and performance optimization.

In digital transformation initiatives, I have coordinated mobile application launches, trained administrative and operational teams, and supported users to improve platform adoption and experience. I work effectively across technology, operations, creative, and commercial teams.

I use a creative, organized, and service-oriented approach to deliver high-quality content on schedule. I am particularly interested in organizations that value innovation, effective communication, community building, and purpose-driven digital strategies.

Skills

31 capabilities

Tech stack & tools

Working toolkit

Collaboration

Experience

Career history

Digital Content Coordinator | Audiovisual Production The Palace Company

I create photography and video content for The Palace Company brands, aligning audiovisual assets with campaign requirements, target audiences, and brand objectives. I coordinate content production for major commercial initiatives, including Black Friday and Cyber Monday.

I use artificial intelligence tools to expand image and video production capabilities. I also produce corporate and recruitment storytelling content, support internal communications, and developed a Weddings and Events brand identity manual to standardize visual content guidelines.

Social Media Coordinator | Strategy & Community Palace Productions

I led the launch of a strategic social media account, defining its digital identity, tone of voice, and visual guidelines. I designed and managed the monthly social media strategy, helping generate 1,200 organic followers during the first year.

I coordinated posts, reels, videos, and storytelling content while maintaining alignment with the overall brand strategy. I analyzed performance metrics, trends, and audience engagement to optimize editorial decisions, support organic lead generation, and strengthen commercial opportunities.

Digital Communications Coordinator | Mobile Application The Palace Company

I managed the launch and adoption of the hotel's mobile application, coordinating technology, operations, and users to support a positive digital experience. I updated graphic and written content daily according to established brand standards.

I trained administrative and operational staff on platform use and addressed customer questions related to the application. These efforts supported increased digital adoption, reduced user inquiries, and improved usability and engagement.

Content & SEO Strategist | YouTube Independent

I advised YouTube channels on SEO and content strategy, contributing to content that generated more than 100,000 organic views. I optimized titles, descriptions, tags, thumbnails, hooks, formats, and topics to improve visibility and click-through rates.

I analyzed trends, channel metrics, and audience behavior to provide actionable editorial recommendations. I planned content around channel objectives and retention goals, evaluated results, and identified opportunities for qualified audience growth.

Education

Learning history

Universidad Anáhuac Cancún

Bachelor's Degree, Communication

Bachelor's degree in Communication.

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