I am a marketing specialist with 10 years of experience, including five years working in SaaS. I focus on campaign strategy, brand positioning, performance optimization, and creating effective multi-channel marketing initiatives.
I have experience leading the planning and execution of influencer marketing campaigns, from talent and agency acquisition to campaign monitoring, reporting, and alignment with brand objectives. I am comfortable managing relationships between brands, influencers, agencies, and internal stakeholders.
In product marketing, I create content plans across platforms, coordinate campaign and daily-post delivery, and collaborate closely with product teams. I contribute user and market insights to support feature testing and improve product experience.
My customer support and customer success background has strengthened my product knowledge, KPI analysis, process optimization, and escalation-management capabilities. I enjoy using customer feedback to improve user satisfaction and operational outcomes.
I also bring a communications and PR foundation, including media relations, press materials, integrated communication planning, event organization, clipping, and reporting. I work fluently in Portuguese, Spanish, and English.
I develop and manage content plans across platforms, ensuring the timely delivery of marketing campaigns and daily social content.
I collaborate with the Product team to propose and test new features, using market needs and user experience considerations to support product and marketing alignment.
I led customer support activities with a strong focus on product expertise, process optimization, and KPI analysis.
I managed escalations, improved customer satisfaction, and streamlined support operations to strengthen the user experience.
I managed customer success activities for the Iberian market, gathering client product feedback and training users on the platform.
I managed KPI-focused influencer campaigns and supported team mentoring, helping customers and internal teams achieve stronger outcomes.
I managed relationships between influencers, brands, talent agencies, and creators. I was responsible for acquiring and managing agencies and influencers for campaign activity.
I planned and implemented influencer campaigns aligned with brand goals, while monitoring performance and producing campaign reports.
I supported media relations through press releases, press kits, media partnerships, and integrated communication plans.
I developed communication concepts, participated in brainstorming, produced clipping and reporting, and helped organize events.
Bachelor, Marketing and Advertising
Master, Marketing and Advertising
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