Project & Marketing Manager

I lead the integrated marketing and communications strategy for LUXCARE, a medical tourism brand, and RENTART, a luxury real estate brand. My responsibilities include brand positioning, digital growth, content strategy, public relations, and team management.

I lead two teams of six people, coordinate multichannel initiatives across Instagram, LinkedIn, and TikTok, and oversee content conceptualization, copywriting, audiovisual production, and digital design. I have developed digital communities from zero to between 1,000 and 3,000 followers within one year while coordinating projects that connect strategy, creativity, and business objectives.

I provided strategic institutional communications advice for campaigns aimed at Bogotá citizens and internal communication projects for the Bogotá Metropolitan Police. I designed and executed approximately two mass-audience communication campaigns per month.

I coordinated multidisciplinary teams of approximately 15 people, developed external, institutional, and digital communication strategies, and directed content for varied channels and audiences. My work also included speechwriting, institutional messaging, and strategic communications support during crises and high-public-interest situations.

I was responsible for marketing and positioning strategies focused on brand expansion and entry into new markets. I designed and executed digital marketing and positioning campaigns through Meta Ads and Google Ads.

I developed content strategies for Spanish- and English-speaking audiences in Colombia and Argentina, supported the company expansion strategy, and analyzed audiences, markets, and trends. I also managed email marketing, coordinated content and advertising initiatives, and planned relationship-building events with more than 100 attendees.

I managed more than 20 simultaneous communications accounts and projects for public- and private-sector clients. I directed account strategies, coordinated client communication teams, and designed internal, external, and digital communication plans based on data, context, and stakeholder analysis.

I led the communications project associated with the transition from Coldeportes to the Ministry of Sport. My responsibilities included communication diagnostics, media and stakeholder relations, written and audiovisual content, email marketing, media monitoring, risk identification, and institutional event support.

I founded and developed a gastronomic business from the initial concept through launch and ongoing management. I participated in the conceptualization, structuring, planning, execution, and overall operation of the restaurant.

I developed the business concept and customer experience while applying marketing, communications, branding, and project management knowledge to the venture.

I participated in the creation and integrated brand development of a cacao-sector business project. My work focused on building the brand foundation and supporting its strategic development.

I contributed brand management, communication, and positioning expertise to shape the project’s identity and market presence.

I have developed brand identities for businesses and projects from strategic conceptualization to visual identity creation. This has included brand concepts, naming, graphic identity, logo design, and brand guidelines for projects such as KURA and ALTUM.

I also create UGC, audiovisual, and presenter-led content for brands, combining storytelling and digital production. Additionally, I manage social media content strategies for brands including Parceros House and Rincón del Alma, with a focus on positioning and community building.

Academic training in Social Communication and Journalism.

Training in strategic communication and marketing management.

Training in strategic communication and marketing management.

Complementary training in digital marketing with artificial intelligence.

English language program in Washington, D.C.