I am an experienced sales leader with more than 22 years of experience in sales management, channel distribution, and team leadership at Dell Technologies. I have led commercial teams serving Spain, Italy, and Iberia from Casablanca.
I specialize in managing team performance, organizing daily operations, setting priorities, and improving internal processes. I have managed teams of up to 23 people and supported their professional development through coaching, training, performance reviews, and career planning.
I bring a collaborative and empathetic leadership style. I value active listening, employee wellbeing, and clear communication, while maintaining a strong focus on business objectives, customer service quality, and operational results.
My background includes outbound sales, small and medium business sales, channel and distribution sales, account management, sales coaching, and team supervision. I am comfortable with recruitment, onboarding, workforce planning, reporting, and cross-functional coordination.
I have also managed the launch and growth of the APOS (After Point of Sales) project, initially for Spain and later for Italy. This involved handling project complexities, building visibility through reporting, and supporting the development of APOS and POS teams across EMEA.
I am a native Arabic and Spanish speaker, fluent in French, and operational in English. I am seeking a leadership opportunity where I can apply my sales management expertise, people-development skills, and customer-focused approach.
