Marketing, Growth & Operations Director

I lead cross-functional delivery for a multi-client portfolio, coordinating project management, content, design, paid media, and growth priorities.

I translate business objectives into roadmaps, ownership structures, deadlines, and measurable deliverables. I also optimize SOPs, dashboards, operating processes, and AI-assisted workflows while serving as a senior client-facing strategic partner.

I own full-funnel marketing strategy for hospitality and consumer-sector clients, connecting brand, acquisition, retention, and revenue objectives.

I direct paid media, CRM, email marketing, automation, content, and digital growth initiatives across accounts. I use experimentation, performance data, and AI-enabled workflows to improve ROI, client retention, and account value.

I supported go-to-market and paid media strategy for a proptech platform modernizing Venezuela's real-estate marketplace.

I developed audience, acquisition, campaign, and measurement frameworks aligned with awareness, realtor acquisition, and listing-growth goals. I also collaborated on launch planning, positioning, outreach, and integrated growth initiatives.

I developed and executed an integrated marketing strategy to strengthen brand positioning and support commercial growth in the paints category.

I led campaign planning, brand management, content direction, and cross-channel execution from concept through delivery.

I led social media and creative direction, aligning content, visual identity, and campaign execution with brand and commercial objectives.

I managed the design function and established creative standards that improved consistency across digital touchpoints.

I owned marketing strategy from lead generation through conversion, integrating digital and traditional channels around business objectives.

I led multidisciplinary teams and coordinated campaigns, content, partnerships, and commercial priorities. I used performance insights to optimize channel mix, campaign effectiveness, and marketing ROI.

I led internal and external communications strategy to strengthen organizational alignment, brand consistency, and stakeholder engagement.

I developed communication frameworks and content initiatives that kept teams informed, engaged, and connected to business priorities.

I served as the CEO's operational partner, overseeing agency execution across project management, content, creative, paid media, growth, and client delivery.

I led multidisciplinary teams and project managers across a multi-client portfolio. I improved scalability and accountability through SOPs, dashboards, RACI structures, onboarding, approvals, AI-assisted workflows, and operational improvements.

I analyzed staffing, workload, and operational requirements to allocate resources effectively and support KPI achievement.

I created training and performance-improvement initiatives based on operational trends, team needs, and service outcomes.

I managed and segmented databases for inbound and outbound marketing initiatives, audience activation, and production support.

I used marketing automation and lead-nurture processes to support engagement and sales opportunities while assisting production activities.

I developed integrated brand-positioning strategies combining digital marketing, public relations, events, and communications.

I directed campaigns designed to strengthen brand perception, visibility, and commercial relevance.

I led marketing and corporate communications while coordinating projects, stakeholders, and strategic priorities.

I translated business information and performance data into actionable recommendations that supported planning and execution.

I supported end-to-end production for large-scale events, coordinating logistics, vendors, technical requirements, and on-site execution.

I contributed to organized event delivery by supporting operational coordination across multiple stakeholders.

Master's program in Digital Marketing and E-Commerce.

Bachelor's degree in Communications.

Bachelor's degree in Liberal Studies.