I am a storyteller and senior brand writer who builds human brand voices that foster genuine connection. I create strategic content that is clear, audience-centered, and aligned with organizational goals.
I have experience developing brand voice and style guides, writing and editing communications, and translating complex information into engaging stories. My work spans healthcare, employee communications, B2B technology, manufacturing, and professional training.
I use audience research, user-centered writing, and data-informed storytelling to create content that performs. I have delivered high-engagement campaigns, award-winning newsletters, media placements, SEO content, and social recruitment initiatives.
In my recent role at the University of Rochester Medical Center, I supported medical professionals through editorial content, physician interviews, press releases, and brand standards. I also contributed to nationally recognized physician-platform content.
I enjoy collaborating with designers, developers, video teams, leaders, and subject-matter experts to produce cohesive communications. I am trained in UX writing, including user research, information architecture, microcopy strategy, and voice-and-tone development.
I am open to remote opportunities where I can contribute to content strategy, brand writing, editorial communications, and user-centered content initiatives.
