Strategic Marketing Executive

Manage brand strategy, positioning, messaging, and customer experience across business units. Oversee marketing budgets for campaigns, media, vendors, events, and projects.

Plan digital advertising investment, execute integrated campaigns, analyze KPIs, and optimize performance. Coordinate agencies, media partners, vendors, and internal teams while leading communications, market research, competitive benchmarking, brand activations, and corporate events.

Managed social media campaign budgets and executed digital advertising initiatives. Planned and optimized content, prepared performance reports, and analyzed social media metrics.

Coordinated retail activations and promotional campaigns aligned with commercial goals and seasonal opportunities. Collaborated with agencies, internal teams, and influencers to support online reputation, engagement, and conversion.

Planned content, internal and external campaigns, corporate blog posts, and email marketing communications using Mailchimp. Conducted market research, competitor analysis, and campaign performance measurement.

Coordinated customer-acquisition and brand-positioning activations. Worked with the advertising agency and managed resources supporting campaign delivery.

Planned marketing campaigns, email marketing activities, and digital content. Managed online communities and supported audience engagement.

Coordinated events, vendors, event setups, and brand experiences. Supported execution of marketing and communications initiatives across relevant channels.

Produced news content and managed online communities for a media organization. Edited TikTok videos and supported digital audience engagement.

Covered national and international news, including the 2022 presidential elections. Applied journalism and community-management skills to timely content production and publication.

Master’s Degree in Digital Marketing.

Degree in Marketing Communications.

Bachelor’s Degree in Journalism.