Strategic Communications & Content Leader

I provide senior communications counsel through the firm's Media division across client engagements. I also develop new client relationships among United States and Canadian companies operating in Mexico.

My work supports multinational clients with strategic communications priorities, corporate positioning, and advisory needs.

I was engaged by the President to overhaul FORME's sales messaging after its transition from a direct-to-consumer model to B2B. The mandate expanded to support CLMBR, Wattbike, and parent company Interactive Strength.

I repositioned FORME and CLMBR for dealers, fitness operators, and commercial buyers in multifamily, hospitality, golf, and physical therapy. I produced sales collateral, case studies, social and thought-leadership content, website copy and layout updates, monthly newsletters, a referral program, and event collateral.

I also developed portfolio positioning for Interactive Strength and created a new corporate brand narrative and website copy for Wattbike.

I produced 44 professional-education podcast episodes and hosted 22 episodes for CPAs and finance professionals. I owned the editorial process from topic selection, research, and guest sourcing through interview preparation, scripting, recording, editing, and trailer creation.

I secured and interviewed senior executives, economists, and subject-matter experts, turning complex content into insight-rich conversations aligned with learning objectives. I also designed NASBA-aligned assessments and supporting materials for accredited CPE.

I built and shared custom GPT workflows for ideation, guest sourcing, research, mock interviews, outlining, and assessment development to improve research depth, editorial consistency, quality control, and production speed.

I raised IMI's profile and built executive visibility for the SVP through corporate messaging, thought leadership, and event communications. I ghostwrote LinkedIn content, secured podcast and networking-event appearances, and prepared the executive for external engagements.

I rebuilt a legacy HubSpot account into a segmented B2B email and webinar program with analytics and attribution. The program reached a 32% open rate across more than 750 contacts and enabled tracking of audience engagement, retention, and downloads through the webinar journey.

I also developed the content strategy, copy, and information architecture for a new corporate website following an audit of the existing site and content-download platform.

I advised founders, executives, and boards on positioning, corporate and startup narratives, executive thought leadership, founder stories, keynote development, and presentation coaching. I also led virtual corporate storytelling workshops.

As Director of Conversion Optimization for Magic Beans, I drove a 15% relative increase in e-commerce conversion through testing and redesigning transactional messaging. I completed repeat engagements for Westside Montessori School, supporting second-campus positioning and messaging, parent communications, and its first annual satisfaction survey.

I was recruited ahead of Canadian adult-use cannabis legalization to build Aphria's corporate communications function and support investor relations in partnership with the President, CEO, and CFO. I revamped the corporate narrative and selected and managed a design agency for a new corporate website.

I built an executive communications program covering speeches, panel appearances, ghostwritten thought leadership, interview preparation, executive social media, and corporate video. I also mentored a part-time contributor as she transitioned into a full-time internal communications role.

During a short-seller attack shortly after the company's NYSE debut, I served on the crisis-response team, shaping public and employee messaging and producing press releases, dedicated web pages, town halls, and executive communications.

I owned communications for RBC's innovation agenda across artificial intelligence, blockchain, and fintech, translating complex subjects into narratives for executives, employees, media, and industry audiences.

I planned and executed communications for the public launch of Borealis AI, including launch-event media strategy, CEO speechwriting and preparation, reporter outreach, and on-site and follow-up interviews. I also developed CEO speeches, op-eds, interview briefings, internal communications, and an internal innovation podcast.

I led advertising and B2B communications for Google Canada, developing customer success stories from customer identification and interviews through drafting and publication to demonstrate the business value of digital advertising.

Following an internal transfer to Google's New York advertising communications team, I developed customer stories and supported product communications across advertising technology and YouTube. My work secured coverage in The New York Times, The Wall Street Journal, Bloomberg, Fast Company, Ad Age, and Adweek.

I managed digital advertising accounts for major Canadian advertisers across financial services, entertainment and media, healthcare, and B2B sectors.

I supported large customers in using digital advertising to meet business and marketing objectives.