Head of Partnerships

Own strategic partnerships and key accounts for a leading FMCG subscription-box business in Barcelona, driving revenue growth and brand presence across EMEA. Manage the full commercial cycle, from prospecting through negotiation, account development, and renewal.

Delivered 112% of the 2025 revenue target and increased upsell revenue by 30% through data-driven proposals and proactive account management. Expanded partnerships through CRM initiatives, events, and food trade fairs, while collaborating with marketing, product, and insights teams to improve partner ROI and launch consumer campaigns.

Developed new international business for a cybersecurity SaaS company while working remotely for a US-based organization. Identified and engaged prospective clients across multiple industries.

Built outbound and inbound pipelines through LinkedIn and CRM-driven workflows. Closed enterprise contracts through targeted outreach and structured follow-up, negotiating commercial terms that exceeded annual sales objectives.

Led the sales team and defined commercial strategy for a Colombia-based BPO company, with responsibility for growth, sales performance, and operational excellence.

Coached a remote sales team that consistently exceeded monthly targets by more than 15%. Designed KPI frameworks and training programs to improve conversion rates, contributed to go-to-market strategy, expanded the client portfolio, and won and retained key accounts through LinkedIn prospecting.

Led business development initiatives for an insurtech company in Germany and supported the launch of new markets across EMEA.

Launched two new EMEA markets through structured market-entry planning. Built regional partnerships, managed key stakeholders, and collaborated with UX and product teams to improve user retention and adoption.

Supported business development and marketing initiatives for the EMEA region at AkzoNobel Coatings.

Conducted market research to identify international expansion opportunities and developed pricing strategies that contributed to more than 12% market-share growth. Supported go-to-market plans in collaboration with commercial and product teams.

Master in International Marketing & Business.

Bachelor's degree in Business Administration.