I am a senior high-tech executive with more than 35 years of experience spanning semiconductor equipment, consumer electronics, consumer health, and technology commercialization.
I lead corporate strategy, go-to-market planning, product marketing, pricing, portfolio development, and business development initiatives. My work combines technical depth with P&L-level commercial leadership.
I have held executive marketing and business development roles at Magnus Metal, Applied Materials, Tessera, and Nova Measuring Instruments. I have also built and managed US operations, strategic customer relationships, and international distributor networks.
My expertise includes semiconductor process control, defect inspection, metrology, lithography, emerging technologies, mobile electronics, and technology licensing. I have supported market entry and commercialization in areas including uLED displays, SiC, solar, compound semiconductors, 3D printing, and pharmaceutical applications.
I am experienced in strategic partnerships, investor relations, competitive intelligence, product innovation, technology scouting, and organizational change. I am available for advisory work and expert consultations on business and technology commercialization.
I advise organizations on strategy, go-to-market planning, and commercialization of technology products.
I am available for expert consultations involving business strategy, marketing, business development, and technology commercialization.
Served on the executive management team and reported directly to the CEO. Led the corporate strategy process and execution across the organization.
Owned marketing strategy and operations, including marketing plans, positioning, product management, pricing, collateral, website, and LinkedIn presence. Led business development through new-market entry, strategic partnerships, and strategic customer engagements.
Held progressive strategic marketing, product marketing, and new-markets business development leadership roles. As Strategic Marketing Director, led marketing for the Inspection & Review Division, covering strategic planning, positioning, pricing, forecasting, competitive intelligence, go-to-market strategy, roadmaps, and coaching of product marketing managers.
As Product Marketing Director for Defect Inspection, managed product marketing, account management, roadmaps, and revenue management. As New Markets & Business Development Director, identified and evaluated opportunities in uLED displays, SiC and power devices, solar, compound semiconductors, pharmaceutical applications, and 3D printing through technology scouting, requirements definition, ideation, and incubation.
Drove worldwide growth for a privately owned health and cosmetics products business serving B2B and B2C segments. Covered skin care, face care, spa, professional hair care, and animal products.
Signed new distributors in the United States and Taiwan, raised funds from private investors, led investor relations, and supported product innovation and creative market segmentation.
Led strategic marketing and sales for the Mobile Phones and Consumer Electronics business unit and served as a member of the BU management team.
Introduced wafer-level camera technology into the mobile segment, signed multiple manufacturing licenses, and contributed to threefold sales growth. The technology reached approximately 70% of mobile phones.
Headed company marketing, including product marketing, project management, marketing communications, strategy, and pre-sales support.
Realigned the portfolio for profitable growth and created a differentiated product through repositioning and a distinct value proposition, enabling market penetration and company growth.
Established and managed the US subsidiary and led operations in the market.
Managed the major Applied Materials account, expanded into new business areas, and led product, account, and marketing management activities.
Held several senior engineering roles in Israel and the United States, focused on lithography and semiconductor manufacturing processes.
Introduced, transferred, and ramped new technologies into volume production.
Worked as a Quality Assurance Manager in a fine chemicals environment.
Supported quality-related operations and standards for chemical products.
Worked as a research assistant in physical chemistry.
Supported academic research activities at the Hebrew University.
Worked in research and development for medical diagnostics.
Contributed to R&D activities in the diagnostics field.
BSc, Life Sciences
Bachelor of Science in Life Sciences.
TIM Emerging Companies Plan, Emerging Companies
Completed the Emerging Companies Plan.
Advanced Studies, Competitive Intelligence
Completed the full Advanced Studies program in Competitive Intelligence at Harvard, USA.
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