Daria Pedan
Daria Pedan

Senior Strategic Account Executive

Actively looking · Member since 21 Oct 2026
Location
Valencia, Spain
Desired salary
Unspecified
Work preference
Remote Only / Full Time
Experience level
Senior

About

Professional summary

I am a senior strategic sales leader with 12 years of experience building enterprise revenue across AI, smart infrastructure, cloud software, SaaS, and data analytics. I specialize in translating complex deep-tech capabilities into clear commercial value for executive stakeholders.

I have extensive experience launching greenfield territories across EMEA, particularly Italy, and developing markets from zero through outbound prospecting, strategic account development, and partner ecosystem growth. My work includes direct enterprise sales as well as channel development with distributors, system integrators, and managed service providers.

I lead full-cycle B2B sales processes, from strategic prospecting and account-based marketing through complex negotiations, RFPs, tenders, multi-year contracts, and account retention. I use value-based selling, ROI modelling, MEDDPICC, and SPIN Selling to build C-level consensus and close high-value opportunities.

My domain expertise includes spatial intelligence, location analytics, AI/ML enablement, WiFi network intelligence, IoT, Cloud OS, smart cities, airports, rail infrastructure, retail, and telecommunications. I have helped organizations shift toward high-margin, software-driven business models through AI automation and big data monetization.

I am an international commercial professional based in Valencia, Spain, with fluent English and Italian, upper-intermediate Spanish, and native Ukrainian and Russian. I am experienced in representing companies at global industry events and building long-term relationships with enterprise customers and strategic partners.

Skills

29 capabilities

Experience

Career history

Strategic Account Executive EMEA Galgus Global S.L.

Led strategic enterprise sales for an AI-driven WiFi network intelligence, optimization, and advanced analytics vendor across EMEA. Opened the EMEA market from scratch, with a primary focus on Italy, and closed the company’s first regional sales for its Data Location Analytics product and AI infrastructure.

Built pipeline and partnerships from zero, supporting the transition to Cloud OS, big data, and AI automation models. Won direct enterprise opportunities and developed channels with distributors and system integrators, securing six-figure annual contracts including a landmark deal exceeding €500k. Managed complex RFPs and tenders for smart city, airport, and rail projects, and represented the company at MWC Barcelona, InnoTrans Berlin, and Inter Airport Europe.

Affiliate Sales & Account Manager TAP Media LLC (Playbeat Division)

Managed affiliate sales and international account relationships for a mobile advertising network focused on high-value publisher and advertiser partnerships. Expanded the global partner network through outbound hunting and end-to-end commercial engagement.

Led contract negotiations with high-value international accounts and monitored traffic quality to protect recurring revenue. Supported long-term partner performance and account growth within the mobile advertising ecosystem.

Advertising Sales Manager Metal Expert LLC

Managed full-cycle B2B advertising sales, including cold outreach, prospecting, negotiations, and account development. Closed high-value enterprise accounts with international partners.

Secured multi-year subscription renewals and developed client relationships through consistent commercial follow-up and value-focused sales engagement.

Education

Learning history

Alfred Nobel University

Master's Degree, International Communications (Translation Department)

Master's degree in International Communications, Translation Department. GPA: 3.43/4.0.

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