I am a business strategist focused on growth decisions, market entry, capital allocation, commercial repositioning, and the development of new business lines. I combine market intelligence, field analysis, financial modeling, and hands-on negotiation to turn complex business opportunities into actionable recommendations.
I assess the factors that determine commercial outcomes, including buying decision makers, margins, channels, regulations, competition, and operating structures. My approach connects strategic analysis with financial feasibility, risk assessment, and a clear execution path for senior leadership.
I have worked across banking, healthcare, consumer goods, technology, mobility, and construction-related markets in Costa Rica and Central America. My experience includes leading commercial teams, managing key accounts, negotiating with institutional clients and insurers, and advising international investors and corporations.
I build multi-scenario financial models covering P&L, cash flow, CAPEX, OPEX, break-even analysis, sensitivity analysis, and stress testing. I also conduct market sizing, competitive analysis, PESTEL assessments, customer segmentation, and opportunity mapping in markets with limited public data.
I am experienced in presenting recommendations to senior management and boards of directors, ensuring that each proposal includes costs, expected returns, risks, strategic rationale, and implementation considerations. I am particularly interested in strategic planning, business development, market intelligence, and project-based growth initiatives.
I bring a commercially minded perspective to strategy, with a track record of improving sales performance, recovering inactive accounts, increasing conversion, strengthening margins, and supporting high-stakes investment decisions.
