Roberta Sackey
Roberta Sackey

Content Strategist

Open to offers · Member since 24 Oct 2026
Location
Accra, Ghana
Desired salary
Unspecified
Work preference
Hybrid
Experience level
Junior

About

Professional summary

I am a data-driven digital marketer and communications professional with hands-on experience in content creation, social media management, digital strategy, and audience engagement.

I create compelling copy, visual assets, scripts, and branded communication materials that help organizations strengthen visibility, connect with audiences, and communicate clearly across digital and print channels.

I use performance data and audience insights to evaluate campaigns, optimize content strategies, support SEO-focused publishing, and improve engagement outcomes.

I have experience in radio production, media advocacy, public engagement, community outreach, and stakeholder relationship building. I am comfortable engaging diverse audiences and representing youth and community perspectives.

I also bring project coordination experience, including defining scope, timelines, deliverables, workflows, and stakeholder communications for digital initiatives.

I am continuing to build my specialization in digital marketing, content strategy, social media marketing, SEO, and analytics while contributing effectively in collaborative, fast-paced teams.

Skills

25 capabilities

Tech stack & tools

Working toolkit

Collaboration

Design

Experience

Career history

Digital Marketing Trainee Generation Ghana

Developed and executed social media content strategies to improve audience engagement and brand visibility. Created copy and visual campaign content that strengthened audience connection and message delivery.

Analyzed campaign performance using digital tools and optimized content approaches based on results. Collaborated on strategic marketing projects and managed a WordPress website with SEO-focused content publishing.

Social Media Marketer Cobalt Partners

Managed social media engagement across Instagram, Facebook, and X, identifying relevant conversations and opportunities to connect with potential leads.

Researched industry discussions, developed audience-focused engagement strategies, monitored interactions, and documented activities supporting lead generation and booked-meeting goals.

Communications & Graphic Designer Connected To Culture

Develop graphics, flyers, branded social media templates, scripts, and storytelling content for community initiatives and outreach campaigns.

Maintain consistent branding across digital and print communications and collaborate with communications teams to transform program goals into engaging visual content.

Project Manager Developong Services

Define project goals, scope, timelines, and deliverables to support successful project execution. Lead communication among clients, executives, stakeholders, and internal team members.

Manage operations, resolve delivery challenges, oversee team coordination and workflow efficiency, and maintain accountability for deadlines, performance, and outcomes.

Media Advocacy Representative Curious Minds Ghana, Radio Central

Deliver live radio discussions on social and community issues to increase public awareness and audience engagement. Conduct research and develop structured discussion content for effective public communication.

Represent youth and community perspectives in media discussions and advocacy initiatives, strengthening public dialogue through audience interaction and outreach.

Education

Learning history

Generation Ghana

Digital Marketing Training, Digital Marketing

Completed Generation Digital Marketing Training.

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