I am an SEO Manager and team lead with over seven years of experience delivering end-to-end SEO strategies across healthcare, SaaS, media, travel, marketplace, and local service businesses.
I specialize in technical SEO, on-page optimization, keyword research, content strategy, E-E-A-T optimization, local SEO, schema markup, Core Web Vitals, and AI search optimization including AEO and GEO.
I have led SEO and content teams of up to seven people, creating workflows, reviewing content quality, mentoring team members, and aligning SEO activities with business growth objectives.
I use data and SEO platforms to monitor rankings, traffic, conversions, crawlability, indexing, and site health. I translate performance insights into practical recommendations for developers, content teams, and stakeholders.
My experience includes improving organic visibility for WordPress and Next.js websites, SaaS products, healthcare organizations, and UK and US local-service clients. I am focused on sustainable organic growth, high-quality content, and technically sound websites.