Senior Product Designer

I took FitTrack from problem definition to production, specifying the product and directing implementation with AI agents. I defined explicit and tested prescription rules so that AI could only select among permitted options.

I also directed the creation of my bilingual portfolio in Next.js and TypeScript with WebGL. I defined its reduced-motion accessibility policy in line with WCAG 2.3.3 and established a page-weight budget.

At this digital product consultancy, I worked with clients including Banco BV, Alelo, Bradesco Seguros, CPFL, Hypera, and OPEA. For Banco BV, I led a pair of designers and reduced website navigation from 156 to 64 items without losing coverage, delivering the information architecture and menu for bv.com.br.

I led the loyalty concept for Alelo's 6.6 million cardholders through interviews, an internal interest survey, and moderated testing. The concept projected up to R$192M in annual incremental revenue in the best case and entered the client's acceleration roadmap and OKRs.

I designed OPEA's unified internal-product ecosystem using the client's design system, delivered approved MVP concepts and roadmaps for Bradesco Seguros, and benchmarked utility applications across ten countries for CPFL. I also ran guerrilla prototype tests with real customers in CPFL service branches.

I redesigned PAC, an offline-first field application used by more than 800 technicians serving 2.3 million Comgás customers. I examined operational constraints in the field and designed a fast mode using photo and audio for work outside the standard process.

Using logs, I identified that 34% of work orders were reopened and 22% contained completion errors. I completed 40 hours of field observation with 12 technicians across four service routes and facilitated journey and concept workshops with Comgás.

I delivered the product in three months with a team of two designers, a researcher, a product owner, and two developers. I also created the PAC design system around four to five base templates, with documentation and backlog for continued team development.

I designed PCR laboratory instruments during the pandemic, treating the CAD device design and Figma interface as one integrated experience.

I designed for users operating while standing with busy hands and limited opportunity to repeat critical tasks, accounting for the physical and operational context of laboratory work.

I worked in the in-house product team of Brazil's largest grocery retailer, supporting loyalty and account squads across the Extra and Pão de Açúcar applications and websites.

As the squad's only designer, I shipped Stix points as a payment method at checkout with one-tap activation and visible order-summary discounts. I selected the final flow through usability testing of two alternatives and defined success metrics with the product owner using the AARRR framework before design began.

I developed cosmetic packaging for brands including Natura, O Boticário, and Avon. I worked from the idea funnel with R&D through 3D prototypes and client presentations.

My work combined industrial design, packaging development, prototyping, and cross-functional collaboration to turn product concepts into presentation-ready solutions.

I developed cosmetic packaging concepts and products for clients including Natura, O Boticário, and Avon. I collaborated with R&D from early ideation through 3D prototyping and client presentation.

This role established my foundation in industrial design, physical product development, prototyping, and communicating product concepts to stakeholders.

Bachelor's degree in Industrial Design.

Exchange programme in Industrial Design in the United States.

Intensive UX/UI Design course.