Lareeb Ahmad
Lareeb Ahmad

Accounts Assistant and Digital Marketer

Actively looking · Member since 25 Oct 2026
Location
Srinagar, India
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a results-driven accounts and finance professional with more than 13 years of experience in bookkeeping, ledger maintenance, financial reconciliation, client fee management, and statutory compliance. I have continuously managed day-to-day accounting operations for a Srinagar-based business since 2012.

I have practical GST compliance experience since the introduction of GST in 2017, including GSTR-1, GSTR-3B, and annual return filing. I maintain journals, ledgers, stock books, and financial records accurately while supporting timely statutory filings.

Alongside accounting, I am an entrepreneur and digital marketer. Since 2020, I have built and managed affiliate websites in the health and wellness and AI tools niches, including XigLife and XigtoolsAI.

My digital marketing work includes SEO content writing, affiliate product reviews, keyword targeting, direct-response copywriting, email capture systems, sales funnels, and paid advertising. I have worked with Meta advertising campaigns, including audience targeting, creative strategy, and campaign setup.

I also manage social media content and audience engagement across Instagram and Facebook. I combine financial accuracy, client communication, online business development, and performance-focused marketing to support business growth across multiple niches.

Skills

23 capabilities

Tech stack & tools

Working toolkit

Experience

Career history

Accounts Assistant B A Rawanda & Brothers

Manage day-to-day accounting operations, including bookkeeping, ledger maintenance, journal entries, stock book maintenance, and financial reconciliation. Maintain accurate financial records and support accounts payable and receivable activities.

Handle GST compliance and statutory filing activities for business clients, including GSTR-1, GSTR-3B, and annual returns since 2017. Manage client communication, fee tracking, compliance monitoring, and timely submission of required filings.

Founder & Digital Marketer XigLife & XigtoolsAI

Founded and manage XigLife, a health and wellness affiliate brand, and XigtoolsAI, an AI tools review and affiliate website. Develop affiliate-focused content, website resources, and online business initiatives across multiple niches.

Build sales funnels and email capture systems, produce SEO-optimized affiliate review articles, and run paid campaigns through Meta and native advertising platforms. Manage Instagram and Facebook content strategy, brand presence, audience engagement, campaign setup, creative strategy, and targeting.

Education

Learning history

University of Kashmir, Srinagar

Bachelor of Commerce (B.Com), Commerce

Pursued a Bachelor of Commerce degree but did not complete the program.

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