Fang Lei
Fang Lei

International Business Development Professional

Actively looking · Member since 26 Oct 2026
Location
Shenzhen, China
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Junior

About

Professional summary

I am an early-career international business professional with practical experience in overseas channel operations, product launches, e-commerce performance optimization, and commercial analysis.

I have supported the full product lifecycle for overseas consumer accessories, from product definition and portfolio management through end-of-life planning. My work has contributed to revenue target achievement, profitability improvement, inventory optimization, and stronger channel performance.

I am experienced in coordinating cross-functional teams to resolve product, packaging, inventory, and customer-complaint issues. I enjoy working across commercial, product, operations, and channel teams to deliver launches on time and improve customer experience.

I have hands-on exposure to international e-commerce operations, including product selection, listing optimization, SOP development, and product-market-fit analysis for the Sri Lankan market. I use data to assess sales performance, conversion rates, and resource allocation.

I hold an MSc in Consumer Analytics and Marketing Strategy from the University of Leeds and have strong English communication and analytical capabilities. I am seeking opportunities in overseas business development, international trade, B2B supplier development, or related international commercial roles.

Skills

14 capabilities

Tech stack & tools

Working toolkit

Development

Languages & Frameworks

Experience

Career history

GTM Management Trainee, Overseas Innovation Team Baseus Technology Co., Ltd.

Managed overseas accessories product lifecycle activities from product definition through end-of-life planning. Achieved 108% to 115% of revenue targets for three consecutive quarters while maintaining core product-line profit margins above 18%. Streamlined the overseas car-mount portfolio from 160 to 93 SPUs, reducing slow-moving inventory costs by approximately 18% and supporting profitability recovery.

Coordinated the overseas iPhone 17 case and screen protector launch, improving packaging visibility and generating approximately RMB 2 million in initial revenue, representing 70% year-on-year growth. Resolved product logo-placement and launch-readiness issues, achieved a 100% on-time release rate for launch materials, and supported pitches to a Thai telecom operator and European channels. During a Daraz Sri Lanka rotation, created platform SOPs, optimized product selection and listings, achieved 112% of the monthly sales target, and increased conversion from 2.82% to 3.87%.

Education

Learning history

University of Leeds

MSc, Consumer Analytics and Marketing Strategy

University of California, Santa Barbara

Graduate Academic Preparation Program

Zhongnan University of Economics and Law

BSc, International Economics and Trade

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