Digital Growth & Business Strategy Leader

I lead a portfolio of digital growth and product initiatives for SME and consumer-facing businesses, from problem definition and customer journey design through MVP scoping, launch, measurement, and iteration.

I translate commercial goals into product requirements, conversion journeys, analytics frameworks, release roadmaps, and growth experiments. I coordinate engineering, content, analytics, and business workstreams while building AI-enabled operating systems across websites, CRM automation, analytics, and customer journeys.

I led nationwide digital growth and acquisition strategy for a high-frequency mobility platform, managing monthly growth investment above VND 20B. I focused on acquisition efficiency, customer growth, retention, and app usage.

I led the Laos go-to-market launch, delivering 200K installs and 80K new users in the first month. I also optimized digital growth across Vietnam, Laos, and Indonesia through paid growth, owned channels, SEO, ASO, and lifecycle initiatives, while governing Insider, CleverTap, AppsFlyer, and Google Analytics.

I led digital growth campaigns across CASA, Cards, and E-Banking, partnering with business and channel teams to increase customer acquisition, product adoption, and engagement.

I launched the digital eKYC acquisition funnel, generating more than 500K new accounts in 2021 while reducing onboarding cost. I also coordinated nationwide multi-channel programs reaching more than 30M people with partners including Visa, Grab, Masterise, and agencies.

I led growth and communication programs for VinMart Scan & Go, VinID Pay, and e-wallet propositions, supporting the development of VinID as a daily payment and loyalty application.

I helped drive more than 1M new users and maintain 300K daily active users. I also delivered large-scale consumer engagement programs that expanded reach, recurring usage, market penetration, and brand affinity.

I developed brand and growth strategies and led client acquisition for organizations including Gamuda Land, VPBank, Masterise Homes, and Hong Ngoc Hospital.

I managed digital marketing and business projects from strategy through execution, aligning campaign delivery with commercial objectives. I also built a strategic partnership with GRID Creative Vietnam and led multidisciplinary branding and digital assignments.

I led sponsorship sales, media partnerships, and multi-channel marketing for an international music festival in Hanoi.

I secured funding and brand collaborations while coordinating commercial and marketing activities to support the festival's audience growth and market presence.

I managed sales and marketing planning, client relationships, account activities, and media campaigns across consulting, digital media, and publishing environments.

This early career experience developed my capabilities in business development, client servicing, digital marketing, media planning, and commercial execution.

Bachelor's degree in Electronics & Telecommunications.

Selected as one of 30 entrepreneurs nationwide for executive training in strategic planning, financial management, branding, and operations.

Training in business planning, financial strategy, HR, and organizational capability building.