Role Overview
A strategic professional who researches, analyzes, and monitors competitor activities, market trends, and industry developments to support business decision-making. They provide insights that help organizations maintain competitive advantage and identify market opportunities.
Key Aspects
- Market analysis
- Competitor research
- Strategic insights
- Trend monitoring
- Intelligence reporting
Required Skills
Technical Skills
Market Research Tools Analytics Platforms Data Visualization Research Databases Business Intelligence Tools CRM Systems
Soft Skills
Analytical Thinking Strategic Planning Communication Research Problem-solving Critical Thinking
Education & Certification
Required Education
- Bachelor's degree in Business, Marketing, or related field
- Market research certifications
- Industry expertise
Recommended Certifications
Competitive Intelligence Professional Market Research Analyst Business Analysis Strategic Planning Data Analytics
Market Trends
Demand
High - Critical for strategic planning
Growth Rate
13% growth projected over the next decade
Top Industries
Technology Financial Services Consulting Healthcare Manufacturing Consumer Goods