Role Overview
Content Strategists develop and execute content strategies to engage audiences, drive business goals, and maintain brand consistency across platforms.
Key Aspects
- Content strategy development
- Audience analysis
- Content planning and creation
- Performance measurement
- Brand voice maintenance
Required Skills
Technical Skills
Content Management Systems SEO Tools Analytics Platforms Project Management Software Social Media Management Tools Marketing Automation
Soft Skills
Strategic Thinking Creativity Communication Leadership Problem-solving Collaboration
Education & Certification
Required Education
- Bachelor's degree in Marketing, Communications, or related field
- Content strategy certifications
- Ongoing digital marketing education
Recommended Certifications
Content Marketing Certification Digital Marketing Certification SEO Certification Social Media Marketing Certification Content Strategy Certification
Market Trends
Demand
High - Growing importance of content in digital marketing
Growth Rate
7% growth projected over the next decade
Top Industries
Digital Marketing Media Technology E-commerce Publishing Entertainment