Crop Consultant Career Path Guide

A Crop Consultant provides expert advice and strategies to farmers and agricultural businesses to optimize crop production, improve soil health, manage pests, and increase overall yield. Their expertise spans agronomy, plant pathology, soil science, and sustainable farming practices, helping clients implement the latest techniques and technologies for successful crop management.

8%

growth rate

$67,500

median salary

remote-friendly

πŸ“ˆ Market Demand

Low
High
High

The demand for Crop Consultants remains high due to the growing need for sustainable intensification of food production, adoption of precision agriculture, and expanded regulatory requirements. Increasing consumer interest in organic and climate-resilient crops further drives the need for expert guidance and innovative crop management solutions. Agribusinesses and governments continue to invest in consulting services as part of their productivity and environmental stewardship strategies.

πŸ‡ΊπŸ‡Έ Annual Salary (US, USD)

45,000β€”90,000
Median: $67,500
Entry-Level
$51,750
Mid-Level
$67,500
Senior-Level
$83,250

Top 10% of earners in this field can expect salaries starting from $90,000+ per year, especially with specialized skills in high-demand areas.

Core Functions of the Crop Consultant Role

Crop Consultants play a pivotal role within the modern agricultural landscape by delivering tailored recommendations that boost crop performance and improve farm profitability. Their work is a synthesis of science, technology, and practical farming experience, addressing challenges related to soil fertility, plant nutrition, pest and disease control, and crop rotation. Consultants analyze local environmental conditions, soil samples, and crop health data to develop customized plans that maximize output while ensuring environmental sustainability.

Their expertise is not limited to just farming practices; they often advise on the integration of innovative tools such as precision agriculture technologies, GIS mapping, and remote sensing data to enhance decision-making. They serve various stakeholders, including individual farmers, cooperatives, agribusiness firms, and government agencies. Unlike traditional agricultural advisors, modern Crop Consultants must stay abreast of evolving challenges like climate change, regulatory policies, and market demands, translating these into actionable recommendations.

Consultants frequently traverse between fieldwork and office analysis, assessing crop conditions onsite and then interpreting complex agronomic data with software and laboratory results. Communication skills are vital, as they must clearly convey technical information to farmers who might have diverse educational backgrounds. Their role is a balanced combination of science-driven analysis and hands-on problem-solving, aiming to foster sustainable agricultural ecosystems and economic viability for their clients.

Key Responsibilities

  • Conduct soil tests and analyze nutrient content to determine fertilizer needs.
  • Evaluate crop health and diagnose disease, pest infestations, or nutrient deficiencies.
  • Design and recommend sustainable crop management plans tailored to local environmental conditions.
  • Advise on crop rotation, planting schedules, and seed selection for optimal yield.
  • Implement integrated pest management strategies reducing reliance on chemical pesticides.
  • Utilize precision agriculture tools such as GPS mapping, drone imagery, and satellite data.
  • Monitor crops through periodic site visits and remote sensing for early issue detection.
  • Train farmers and farm workers on best practices for soil conservation and efficient water use.
  • Analyze weather data to guide irrigation scheduling and anticipate potential crop stresses.
  • Consult on compliance with agricultural regulations and environmental standards.
  • Coordinate with agronomists, researchers, and input suppliers to update recommendations.
  • Prepare detailed reports and presentations outlining findings and future action steps.
  • Support efforts in adopting new technologies including smart irrigation and automated machinery.
  • Advise on post-harvest handling techniques to maintain product quality and market value.
  • Develop economic models to help clients understand cost-benefit scenarios of recommended interventions.

Work Setting

Crop Consultants experience a unique blend of indoor and outdoor work environments. Their days often begin in the field, walking farm plots under various weather conditions to personally inspect crops and soil conditions. This hands-on work demands comfort with physical activity, exposure to sun, rain, and sometimes challenging terrain. Weather variability can influence daily schedules, as certain assessments or treatments depend on specific climatic windows.

Office work involves data analysis, report writing, and communicating with clients through meetings and presentations. Increasingly, consultants work with digital platforms and remote sensing tools, which require some time spent in front of computers. The collaborative nature of the role means frequent interactions with a range of stakeholders, from farmers to government agriculture officials. Travel is typically regional, though some advanced consultants might engage in international agronomy projects or work with multinational agribusinesses.

This job can involve long hours during planting, growing, and harvest seasons, while being relatively flexible during off-peak periods. Consultants often balance multiple clients and project deadlines, making time management and adaptability key components of the work environment.

Tech Stack

  • Soil testing kits and laboratory analysis tools
  • GPS devices for precision agriculture
  • Drones equipped with multispectral imaging cameras
  • Geographic Information Systems (GIS) software
  • Remote sensing and satellite imagery platforms
  • Crop modeling software (e.g., DSSAT, CropSyst)
  • Weather monitoring and forecasting apps
  • Mobile apps for farm management (e.g., Climate FieldView)
  • Nutrient management software systems
  • Integrated Pest Management (IPM) tools
  • Machinery analytics and telematics
  • Data visualization tools (Tableau, Power BI)
  • Plant disease diagnostic kits
  • Water soil moisture sensors and irrigation automation
  • Laboratory microscopes for pathogen identification
  • Chemical analysis instruments (e.g., spectrophotometers)
  • Farm Enterprise Resource Planning (ERP) systems
  • Microsoft Office suite and reporting tools
  • Communication platforms (Zoom, Teams)
  • Agricultural databases and research portals

Skills and Qualifications

Education Level

Most Crop Consultants hold a bachelor's degree in agronomy, agriculture science, crop science, soil science, horticulture, or related fields. This foundational education typically covers plant biology, soil chemistry, pest management, and crop physiology, ensuring consultants have a robust scientific base to draw from. Those aiming for more technical or research-centric roles might pursue master's or doctoral degrees in specialized areas like plant pathology or sustainable agriculture.

Certifications and continuing education are critical due to rapid advancements in agricultural technology, changing regulations, and climate-driven farming practices. Industry-recognized credentials like Certified Crop Adviser (CCA) or certifications from agronomy professional bodies enhance a consultant's credibility and skillset. Practical experience is highly valued; internships or hands-on farm work during studies help cultivate decision-making skills and field expertise. Some regions require licensing or registration for consultants advising on pesticides or fertilizers.

Strong proficiency with modern farm management technologies and data analytics tools is increasingly mandated, making formal training in GIS, precision agriculture software, and remote sensing a competitive advantage. Effective communication skills round out the educational requirements, as consultants must translate complex agronomic concepts into actionable advice for diverse clientele.

Tech Skills

  • Soil nutrient and fertility analysis
  • Plant disease and pest identification
  • Use of GPS and GIS mapping technologies
  • Precision agriculture techniques
  • Crop growth modeling and forecasting
  • Proficiency in drone operation and remote sensing imagery interpretation
  • Knowledge of integrated pest management (IPM)
  • Familiarity with farm management software
  • Understanding of irrigation and water management systems
  • Laboratory analysis and biochemical testing
  • Data collection and agronomic data analysis
  • Application of chemical fertilizers and pesticides with compliance
  • Report writing and agronomic documentation
  • Weather pattern assessment and impact forecasting
  • Use of digital communication and presentation tools

Soft Abilities

  • Effective communication with diverse audiences
  • Analytical problem-solving
  • Adaptability and resilience
  • Time management and multitasking
  • Critical thinking and decision-making
  • Teamwork and collaboration
  • Client relationship management
  • Attention to detail
  • Empathy and patience
  • Continuous learning mindset

Path to Crop Consultant

Prospective Crop Consultants begin by obtaining a relevant bachelor's degree in agronomy, plant science, soil science, or agriculture-related disciplines. Early exposure through internships or cooperative education programs offers practical experience with soil sampling, crop scouting, and farm machinery.

Building technical expertise is crucial during these formative years, including hands-on exposure to crop nutrition, pest management, and the use of emerging technologies like drones and GIS mapping. Certification programs such as the Certified Crop Adviser (CCA) designation provide a benchmark of professional competence and often require passing exams and fulfilling continuing education requirements.

Networking through agricultural societies and organizations enhances visibility and learning. Entry-level roles might involve assisting senior consultants, working closely with farmers for field data collection and routine crop monitoring. Developing strong communication and client management skills is equally important as technical knowledge, as consultant recommendations require clear presentation and farmer buy-in.

Gaining experience with diverse crop types and different soil and climatic conditions broadens expertise and marketability. Advanced consultants may pursue graduate education or specialized training in precision agriculture, sustainable farming, or plant pathology to deepen their niche knowledge.

Ongoing professional development through workshops, conferences, and agronomic research is necessary to remain effective amidst constant innovation and shifting environmental factors. Aspiring crop consultants should cultivate flexibility, a scientific curiosity, and a passion for sustainable agriculture practices to positively impact farm productivity and environmental stewardship.

Required Education

A bachelor's degree in agronomy, crop science, agricultural engineering, soil science, or horticulture typically serves as the foundational educational qualification. These programs cover extensive coursework in plant biology, soil chemistry, agricultural economics, pest management, and environmental science. Many universities also offer hands-on laboratories, fieldwork, and internships to provide practical experience alongside theory.

Graduate studies in related fields can enhance a consultant’s qualifications, especially for those seeking roles involving research, policy advisory, or specialization in precision agriculture technologies. Master's or Ph.D. programs may focus on plant pathology, plant genetics, sustainable agriculture, or climate-smart farming.

Certification programs play an essential role in ongoing training. The Certified Crop Adviser (CCA) program, for example, requires rigorous testing across soil and water management, nutrient management, pest management, and crop management, alongside ongoing continuing education credits to maintain certification. Other credentials include the Associate Certified Professional Agronomist (ACPA) or certifications offered by state agricultural departments.

Short courses or diplomas in specific technologies, such as drone operation, GIS mapping, or sustainable irrigation techniques, provide practical skills increasingly demanded by modern farms. Extension services and agricultural research centers often run workshops and seminars focusing on the latest pest management strategies, organic farming methods, or regulatory compliance.

Hands-on training through apprenticeships or cooperative education is invaluable, facilitating direct observation and application of scientific methods in real-world farm contexts. Consultants must also stay current on digital tools, data analytics platforms, and emerging farming equipment technologies, which calls for proactive engagement with technology vendors and agri-tech startups.

The blended learning path β€” combining formal education, certifications, practical internships, and continuous upskilling β€” prepares a Crop Consultant for a dynamic career at the intersection of science, technology, and agricultural sustainability.

Career Path Tiers

Junior Crop Consultant

Experience: 0-2 years

Entry-level consultants focus on learning the fundamentals of crop and soil science while assisting seniors in field assessments and data collection. They handle routine soil and crop monitoring tasks, learn to use agronomic tools and software, and start building client interaction skills. Responsibilities include supporting crop health diagnoses, preparing basic reports, and gaining exposure to local crop varieties and conditions. Mentorship is a key feature at this stage, helping to translate educational knowledge into practical applications on farms.

Mid-level Crop Consultant

Experience: 3-7 years

At this stage, consultants assume greater responsibility for designing and implementing crop management plans. They develop deeper expertise in pest management, nutrient recommendations, and soil health optimization. Mid-level consultants typically manage multiple client portfolios, conduct comprehensive field evaluations independently, and use advanced precision agriculture tools like drones and GIS mapping. Client training and education become part of their role, and they start contributing to strategic farm decision-making processes, balancing production goals with sustainability considerations.

Senior Crop Consultant

Experience: 8+ years

Senior consultants lead complex projects, often advising on multi-farm operations or specialized crops requiring tailored approaches. They integrate research findings, regulatory frameworks, and cutting-edge technologies into actionable strategies. Leadership responsibilities include mentoring junior consultants, liaising with agribusiness stakeholders, and driving innovation adoption in client practices. Senior Crop Consultants often influence product development for agrochemical companies or join policy advisory panels. Their expert judgment shapes farm profitability and environmental stewardship at a regional or national level.

Global Outlook

The demand for Crop Consultants is expanding worldwide as agriculture becomes increasingly technology-driven and sustainability-focused. North America, particularly the United States and Canada, hosts a robust market fueled by large-scale commercial farming, rapid uptake of precision agriculture, and comprehensive regulatory environments that require expert compliance advice.

In Europe, countries like the Netherlands, Germany, and France create opportunities in sustainable agriculture consulting and organic crop production. The European Green Deal’s emphasis on eco-friendly farming practices underscores a heightened need for expert guidance.

Asia’s vast agricultural regions, including India, China, and Southeast Asia, offer tremendous growth potential but present diverse challenges, such as smallholder farming contexts, variable infrastructures, and climate vulnerabilities. Crop Consultants here often combine traditional knowledge with modern techniques to empower millions of farmers.

Latin America, with countries like Brazil and Argentina, focuses on maximizing export-oriented crops such as soybeans and corn, helping consultants sharpen skills in large-scale, high-input agriculture.

Australia and New Zealand also demand consultants skilled in managing dryland farming and irrigation-intensive systems, with strong government-led research support.

Worldwide, opportunities exist for consultants who understand local agronomic conditions but can adapt global innovations. International agencies and NGOs offer assignments involving climate resilience and food security, where expert consulting supports sustainable development goals. Cross-cultural communication and multilingual abilities enhance success in these global roles.

Job Market Today

Role Challenges

Crop Consultants face complex challenges such as increasing climate variability, which complicates predictions regarding pest outbreaks, soil moisture, and crop development stages. Global supply chain disruptions, rising input costs, and evolving government regulations intensify pressure on consultants to deliver cost-effective, sustainable solutions. The multifaceted nature of modern farming systems demands expertise across disciplines and constant knowledge updates. Additionally, many consultants encounter resistance from farmers skeptical of new technologies or wary of changing traditional practices. Balancing economic viability with environmental responsibility requires careful negotiation and relationship building.

Growth Paths

Advances in precision agriculture, drone technology, big data analytics, and sustainable farming techniques present profound growth opportunities. Crop Consultants who develop skills in digital farming tools and data-driven decision-making are highly sought-after. Growing public and private interest in organic farming, regenerative agriculture, and carbon credit systems further expands consultant roles. Global population growth and food security priorities will sustain demand in both developed and emerging markets. Collaborative work with agribusiness firms designing innovative inputs or machinery also opens consulting career paths beyond direct farmer engagement.

Industry Trends

The digitization of agriculture is a dominant trend, with precision agriculture technologies enabling consultants to provide ultra-targeted recommendations based on real-time data. There is increasing emphasis on ecological intensificationβ€” producing more with less environmental impactβ€”pushing integrated pest and nutrient management systems to the forefront. Climate-smart agriculture practices are being incorporated to mitigate adverse weather effects and promote soil health. Consultants also navigate a growing regulatory landscape focused on reducing chemical usage and promoting biodiversity. Additionally, remote sensing and machine learning integration continue transforming agronomic diagnostics and forecasting.

A Day in the Life

Morning (9:00 AM - 12:00 PM)

Focus: Field Scout and Crop Assessment
  • Visiting client farms to inspect crop stages and identify growth issues
  • Collecting soil and plant samples for immediate and laboratory analysis
  • Using GPS-enabled devices and drones to survey large plots
  • Interacting with farmers to discuss observations and answer questions

Afternoon (12:00 PM - 3:00 PM)

Focus: Data Analysis and Strategy Planning
  • Reviewing soil test and pest diagnostic results
  • Inputting data into crop modeling software for yield prediction
  • Developing balanced nutrient and pest control plans
  • Preparing reports summarizing findings and recommendations

Late Afternoon (3:00 PM - 5:30 PM)

Focus: Client Communication and Training
  • Presenting management plans to farm owners or workers
  • Conducting workshops on sustainable practices and technology use
  • Responding to client queries via phone or digital platforms
  • Coordinating with suppliers or agribusiness partners for inputs

Work-Life Balance & Stress

Stress Level: Moderate

Balance Rating: Good

Work-life balance varies seasonally; planting and harvest periods tend to be more hectic, with longer hours and increased travel. Off-season schedules allow for more flexible time focused on analysis and training. While physical work in field conditions can be demanding, consultancy roles frequently offer autonomy and adjustable working patterns. Stress chiefly stems from meeting client expectations in dynamic and unpredictable environments, but cultivating strong organizational skills and maintaining realistic communication helps manage pressures effectively.

Skill Map

This map outlines the core competencies and areas for growth in this profession, showing how foundational skills lead to specialized expertise.

Foundational Skills

These essential skills form the core knowledge base required for crop consulting and are critical for day-to-day agronomic decisions.

  • Soil Science & Fertility Management
  • Crop Physiology and Growth Stages
  • Plant Disease and Pest Identification
  • Basic Agronomic Sampling Techniques

Specialization Paths

Advanced expertise areas that consultants can pursue to deepen impact and differentiate themselves professionally.

  • Precision Agriculture Technologies
  • Integrated Pest Management and Bio-Control
  • Sustainable and Regenerative Farming Practices
  • Data Analytics and Crop Modelling

Professional & Software Skills

Technology and interpersonal skills required to operate professionally and deliver effective consulting services.

  • GIS and GPS Software Usage
  • Drone Operation and Remote Sensing Interpretation
  • Report Writing and Presentation Skills
  • Client Communication and Relationship Management
  • Project and Time Management

Pros & Cons for Crop Consultant

βœ… Pros

  • Opportunity to work outdoors and engage directly with nature and farming communities.
  • Contributing to sustainable agriculture and environmental conservation.
  • Varied daily tasks combining fieldwork, data analysis, and client communication.
  • Increasing use of advanced technologies keeps the role innovative and intellectually stimulating.
  • Good potential for career growth and specialization in diverse areas of agriculture.
  • Ability to make a tangible impact on food production and farming profitability.

❌ Cons

  • Workload can be seasonal with long hours during planting and harvest.
  • Exposure to adverse weather and physically demanding conditions.
  • Need to continuously update knowledge due to evolving regulations and technologies.
  • Potential challenges in changing long-held farmer practices or mindset.
  • Travel demands can be significant depending on client location.
  • Stress from balancing multiple clients and varied agricultural challenges.

Common Mistakes of Beginners

  • Over-reliance on theoretical knowledge without sufficient field experience, leading to impractical recommendations.
  • Neglecting to fully understand local soil, climate, and crop conditions before advising clients.
  • Underestimating the importance of good communication, causing client misunderstanding or resistance.
  • Failure to stay updated with the latest agricultural research and technology developments.
  • Applying generic solutions without customizing to specific farm contexts.
  • Ignoring environmental sustainability factors in favor of short-term yield gains.
  • Inadequate data management and documentation, leading to poor tracking of recommendations and outcomes.
  • Overlooking regulatory compliance and safety protocols when recommending agrochemical uses.

Contextual Advice

  • Invest time in learning from experienced consultants through mentorship or apprenticeships.
  • Regularly visit farms and participate in hands-on activities to reinforce theoretical knowledge.
  • Develop strong interpersonal skills to build trust and communicate complex concepts simply.
  • Prioritize continuous professional development, including workshops and certifications.
  • Leverage emerging technologies like drones and precision agriculture tools to enhance service quality.
  • Always tailor crop management plans to specific environmental and socio-economic contexts.
  • Embrace sustainability principles to future-proof farming systems and align with market trends.
  • Keep meticulous records and use data analysis to support and refine recommendations.

Examples and Case Studies

Boosting Corn Yields Through Integrated Nutrient Management

A Midwestern U.S. farming cooperative collaborated with a Crop Consultant to adopt an integrated approach for nitrogen and phosphorus management. Through precise soil testing, timely nutrient applications, and variable rate technology, the consultant achieved a 20% yield increase while reducing fertilizer costs and runoff risks. Regular field monitoring and farmer workshops ensured adoption of best practices across multiple farms.

Key Takeaway: Precision nutrient management tailored to local soil variability can sustainably increase yield and reduce environmental impact.

Combating Soybean Disease Outbreak Using Remote Sensing

In Brazil, a Crop Consultant employed drone-based multispectral imagery to detect early signs of soybean rust across a large plantation. Rapid diagnosis allowed targeted fungicide application, preventing widespread crop loss. This technology-driven approach saved time and chemical costs while protecting crop quality and farm revenues.

Key Takeaway: Utilizing remote sensing enables early detection and cost-effective disease management in large-scale agriculture.

Promoting Regenerative Practices for Smallholder Farms in India

An NGO-hired Crop Consultant worked with smallholder farmers in India to transition from conventional to regenerative agriculture by introducing cover cropping, crop rotation, and organic amendments. Over three years, soil organic matter improved and water retention increased, translating into improved crop resilience against erratic monsoons and enhanced income stability.

Key Takeaway: Sustainable soil health improvement is achievable with low-input regenerative practices adapted to small-scale farms.

Portfolio Tips

For Crop Consultants, a compelling portfolio should showcase a blend of scientific expertise, practical problem-solving, and successful client outcomes. Start by documenting detailed case studies from field projects, including before-and-after analyses, images of soil samples, crop health diagnostics, and descriptions of interventions implemented. Highlight any innovative use of technologies such as drone imagery, GPS mapping, or crop simulation models. Demonstrating familiarity with data management and agronomy software will reinforce technical proficiency.

Including testimonials or references from satisfied clients adds credibility and underscores communication and relationship-building skills. Make sure to balance technical language with clear explanations to appeal to both industry professionals and farming clients viewing your portfolio. Visual content, such as charts interpreting soil nutrient trends or photos showing improvement in crop conditions, enhances engagement.

A section devoted to continuing education and certifications, such as the Certified Crop Adviser (CCA), signals a commitment to professional growth. Also, outline your experience in training or workshop facilitation, emphasizing your capability in knowledge transfer and community support.

Online presence through a personal website or LinkedIn profile featuring blog posts or articles on current agricultural challenges and innovations can further establish authority. Organizing the portfolio logically with an intuitive layout helps prospective employers or clients quickly grasp your capabilities. Above all, tailor your portfolio to reflect the crops, climates, and technologies most relevant to your target job market or clientele. Regular updates ensure it remains a dynamic tool that tracks your evolving expertise and accomplishments.

Job Outlook & Related Roles

Growth Rate: 8%
Status: Growing faster than average
Source: U.S. Bureau of Labor Statistics

Related Roles

Frequently Asked Questions

What is the typical educational background for a Crop Consultant?

Most Crop Consultants hold at least a bachelor's degree in agronomy, crop science, soil science, or related agricultural disciplines. Advanced roles may require master's or doctoral degrees specializing in areas like plant pathology or sustainable agriculture. Certifications such as Certified Crop Adviser (CCA) are highly valued and often essential for professional recognition.

Do Crop Consultants need fieldwork experience?

Yes, practical, hands-on experience in the field is crucial. Visiting farms, collecting soil and crop samples, scouting for pests and diseases, and understanding farm operations directly inform recommendations and build credibility with clients.

What technologies should a Crop Consultant be proficient in?

Familiarity with GPS and GIS mapping, drone operations for remote sensing, crop modeling software, soil and plant diagnostic tools, and farm management applications are increasingly important. Data analysis and interpretation skills complement these technologies.

Is this career suitable for those who prefer outdoor work?

Absolutely. Crop Consulting combines field inspections and outdoor farm visits with office-based data analysis and client meetings, offering a balance if you enjoy engaging with nature and scientific problem-solving.

What are common challenges faced by Crop Consultants?

Adapting to diverse farming conditions, rapidly evolving technologies, fluctuating weather patterns, and sometimes resistance from clients attached to traditional practices are frequent challenges. Maintaining up-to-date knowledge is essential.

How can one advance in the Crop Consulting career?

Gaining experience across different crops and regions, earning advanced degrees or certifications, specializing in niche technologies or sustainable methods, and developing strong client management skills help advance to senior or leadership roles.

Are Crop Consultants involved in regulatory compliance?

Yes, they often advise clients on adhering to pesticide regulations, environmental protection standards, and sustainable farming certifications, ensuring that farm practices meet legal and market requirements.

Is remote work common for Crop Consultants?

Due to the hands-on nature of farm assessments, remote work opportunities are limited. Some advisory or data analysis tasks can be done remotely, but consistent field visits are a key part of the role.

What soft skills are essential for a Crop Consultant?

Effective communication, problem-solving, adaptability, client relationship management, and teamwork are all crucial since consultants interact with diverse stakeholders and need to articulate complex agronomic concepts clearly.

How important is continuing education in this field?

Very important. Agriculture evolves rapidly due to technological advancements and climate challenges. Participating in workshops, seminars, and certifications keeps consultants effective and competitive.

Sources & References

Share career guide

Jobicy+ Subscription

Jobicy

578 professionals pay to access exclusive and experimental features on Jobicy

Free

USD $0/month

For people just getting started

  • • Unlimited applies and searches
  • • Access on web and mobile apps
  • • Weekly job alerts
  • • Access to additional tools like Bookmarks, Applications, and more

Plus

USD $8/month

Everything in Free, and:

  • • Ad-free experience
  • • Daily job alerts
  • • Personal career consultant
  • • AI-powered job advice
  • • Featured & Pinned Resume
  • • Custom Resume URL
Go to account β€Ί