Fitness Coordinator Career Path Guide

A Fitness Coordinator orchestrates and manages fitness programs, ensuring that facilities run smoothly, clients receive personalized support, and staff are properly trained. They blend administrative expertise with health and wellness knowledge to design engaging activities that motivate participants and enhance overall community health.

10%

growth rate

$52,500

median salary

remote-friendly

πŸ“ˆ Market Demand

Low
High
High

The demand for Fitness Coordinators is currently high, driven by increased societal focus on health, wellness, and preventative care. Growth in corporate wellness programs, community recreation initiatives, and digital fitness platforms expands the need for skilled professionals able to manage diverse program formats and large member bases.

πŸ‡ΊπŸ‡Έ Annual Salary (US, USD)

40,000β€”65,000
Median: $52,500
Entry-Level
$43,750
Mid-Level
$52,500
Senior-Level
$61,250

Top 10% of earners in this field can expect salaries starting from $65,000+ per year, especially with specialized skills in high-demand areas.

Core Functions of the Fitness Coordinator Role

Fitness Coordinators serve as the vital link between fitness facility management, trainers, and clients, ensuring that wellness offerings are accessible, effective, and enjoyable. Their role encompasses program design, scheduling fitness classes, hiring and training staff, marketing fitness initiatives, and tracking participation and outcomes.

The core of their work lies in fostering an environment where individuals feel encouraged to pursue healthier lifestyles. Coordinators often analyze members’ feedback, fitness trends, and emerging wellness technologies to continuously adapt offerings in alignment with community needs. This requires both a solid grasp of exercise science principles and business acumen.

In addition to supervising group classes and personal training at gyms, community centers, or corporate wellness programs, Fitness Coordinators play a pivotal role in developing special events, health seminars, and seasonal challenges. They frequently collaborate with healthcare professionals, nutritionists, and external partners to maximize program impact.

Strong interpersonal skills are essential as Fitness Coordinators interact with diverse populations, from seniors seeking gentle movement to athletes requiring advanced performance training. They also oversee budgeting, equipment maintenance schedules, and safety protocols, ensuring facilities meet professional and legal standards.

With health consciousness growing globally, Fitness Coordinators are strategically positioned to influence community well-being positively. Their adaptability in responding to evolving fitness trends, digital engagement tools, and hybrid workout models differentiates top performers in this vibrant industry.

Key Responsibilities

  • Design, schedule, and oversee diverse fitness programs tailored to different age groups and fitness levels.
  • Recruit, train, and supervise fitness instructors, personal trainers, and class facilitators.
  • Manage daily operations of fitness facilities, including equipment maintenance and cleanliness.
  • Develop marketing strategies to promote fitness services and events, increasing member engagement and participation.
  • Monitor program attendance, evaluate participant feedback, and adjust offerings to improve outcomes.
  • Ensure compliance with health and safety regulations, implementing protocols to mitigate risks.
  • Coordinate special events like wellness challenges, charity runs, and health fairs.
  • Liaise with healthcare providers, nutritionists, and community leaders to integrate wellness initiatives.
  • Prepare budgets, manage expenditures, and control inventory for fitness supplies and gear.
  • Implement technology for scheduling, membership management, and digital fitness experiences.
  • Provide personalized fitness consultations and support member fitness goal setting.
  • Analyze emerging fitness trends, technologies, and research to innovate program offerings.
  • Develop and maintain partnerships with local businesses, schools, and recreational organizations.
  • Manage membership communications including newsletters, announcements, and surveys.
  • Lead team meetings and professional development sessions to keep staff informed and motivated.

Work Setting

Fitness Coordinators typically work within gymnasiums, community recreation centers, corporate wellness offices, or health clubs. These environments are active and dynamic, with periods of high energy during fitness classes and seminars, interspersed with quieter administrative workstations. The role requires balancing desk dutiesβ€”like scheduling, reporting, and communicationsβ€”with hands-on interaction overseeing physical activities and facility maintenance. Depending on the location and organization size, Coordinators may collaborate closely with a team of fitness instructors or independently manage the entire fitness program. Sound interpersonal skills are vital to maintain positive relationships with both staff and fitness members. Working hours often include early mornings, evenings, and weekends to accommodate class schedules and special events, demanding flexibility and stamina from the Coordinator.

Tech Stack

  • MindBody scheduling software
  • Fitbit and wearable fitness trackers
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Customer Relationship Management (CRM) platforms
  • Social media management tools (Hootsuite, Buffer)
  • Nutrition and calorie tracking apps (MyFitnessPal)
  • Digital signage and marketing platforms
  • Exercise program design software (Trainerize, TrueCoach)
  • Video conferencing tools (Zoom, Microsoft Teams)
  • Membership management systems
  • Automated payment processing tools
  • Google Workspace (Drive, Calendar, Docs)
  • Health and safety compliance databases
  • Virtual fitness platforms (Peloton app, Zwift)
  • Event management software
  • Email marketing software (Mailchimp, Constant Contact)
  • Survey tools (SurveyMonkey)
  • Basic graphic design software (Canva)
  • Fitness assessment devices (body composition analyzers)

Skills and Qualifications

Education Level

Most Fitness Coordinator roles require at least an associate or bachelor's degree in fields such as Kinesiology, Exercise Science, Health Promotion, Physical Education, or Sports Management. These programs provide foundational knowledge in human anatomy, physiology, kinesiology, nutrition, and wellness program design. In addition to formal education, certifications from recognized fitness organizations enhance employability and credibility. Certified Personal Trainer (CPT), Group Fitness Instructor, or Wellness Coach credentials through entities like the American Council on Exercise (ACE), National Academy of Sports Medicine (NASM), or American College of Sports Medicine (ACSM) are highly recommended. Practical experience gained through internships, volunteer work, or entry-level positions in fitness facilities supports skill development and professional networking.

Continuing education is critical due to the evolving nature of fitness science and technology. Many Fitness Coordinators pursue advanced certifications in specialized areas like senior fitness, youth fitness, or corrective exercise. Additionally, knowledge of business management, marketing, and customer service complements fitness expertise, equipping Coordinators to handle administrative duties effectively. Employers value candidates who combine a passion for wellness with organizational skills and the ability to motivate and engage diverse populations.

Tech Skills

  • Fitness program development and scheduling
  • Staff training and supervision
  • Health and safety compliance knowledge
  • Use of membership management software
  • Data collection and analysis tools
  • Marketing and promotional campaign execution
  • Budgeting and financial oversight
  • Event planning and coordination
  • Technology proficiency (Microsoft Office, Google Workspace)
  • Social media content creation and management
  • Fitness assessment and tracking technologies
  • Basic graphic design for promotional materials
  • Customer relationship management (CRM) systems
  • Health screening and wellness assessment
  • Conflict resolution and problem-solving within team settings

Soft Abilities

  • Strong interpersonal and communication skills
  • Leadership and team management
  • Empathy and motivational ability
  • Organizational and multitasking prowess
  • Adaptability in dynamic environments
  • Problem-solving and critical thinking
  • Attention to detail and safety orientation
  • Positive attitude and enthusiasm
  • Networking and partnership development
  • Creative program innovation

Path to Fitness Coordinator

The journey to becoming a Fitness Coordinator typically begins with pursuing relevant education in exercise science, kinesiology, or a related health field. While a high school diploma is the minimum requirement for entry-level roles, obtaining an associate or bachelor's degree significantly improves your prospects and foundational knowledge.

During your studies, prioritize internships or volunteer opportunities at local gyms, community centers, or wellness organizations to gain hands-on experience. These positions help familiarize you with fitness program management, customer interaction, and facility operations. Simultaneously, obtaining certifications β€” such as Certified Personal Trainer (CPT) or Group Fitness Instructor β€” is key, as they establish your expertise and credibility.

After securing initial certifications and experience, seek entry-level roles like fitness assistant or program support staff. Use this time to deepen your understanding of scheduling software, facility maintenance, leading group classes, and working with diverse populations. Strong communication and organizational rhythm are necessary to balance client engagement with behind-the-scenes administration.

Building leadership skills helps transition into a Coordinator role; this may involve supervising trainers, designing group classes, or contributing to marketing campaigns. Professional development through workshops and courses on business management, digital marketing, and wellness trends can provide an edge.

Networking with local health professionals, attending industry conferences, and staying current with fitness technology innovations broaden your perspective and unlock opportunities. Fitness Coordinators must also be ready to adapt to emerging trends, such as virtual fitness and hybrid program models, which are increasingly prevalent.

Throughout your career, maintaining an active lifestyle and genuine passion for health fosters authenticity. By combining education, certifications, work experience, and continuous learning, you position yourself to excel as a Fitness Coordinator in various settings from corporate wellness programs to recreational sports centers.

Required Education

Formal education is foundational to becoming a proficient Fitness Coordinator. Degrees in Exercise Science, Health Promotion, Kinesiology, or Sports Management are highly valued for the technical knowledge they impart about human physiology, biomechanics, and nutrition. A typical bachelor’s degree program spans four years and includes courses such as anatomy, fitness assessment techniques, health coaching, and program design.

Certificates and licensure complement academic programs and bring practical validity. The American Council on Exercise (ACE), National Academy of Sports Medicine (NASM), and American College of Sports Medicine (ACSM) offer widely recognized certifications that cover personal training, group fitness instruction, and health coaching. These certifications require passing standardized exams and completing continuing education units to maintain credentials.

Hands-on training is equally important. Many fitness-related degree programs mandate internships where students gain practical experience managing fitness classes, conducting wellness workshops, and collaborating with multidisciplinary teams. This exposure fosters real-world problem-solving and client engagement strategies.

Additional specialized certifications can deepen expertise in niche areas like senior fitness, adaptive physical activity, or youth conditioning. Continuing education workshops and conferences keep Fitness Coordinators abreast of new methodologies, technologies, and safety protocols.

Some employers may prefer candidates with formal business or project management training to handle budgeting, marketing, and operational aspects of fitness facility management. Pursuing courses in these areas or earning credentials like a Project Management Professional (PMP) certification can provide a competitive advantage.

Ongoing professional development ensures Fitness Coordinators stay current with fitness industry trends such as virtual workouts, wearable fitness technology, and integrative wellness approaches that include mental health and nutrition. This commitment to lifelong learning enhances career advancement prospects and program quality.

Career Path Tiers

Junior Fitness Coordinator

Experience: 0-2 years

At the junior level, Fitness Coordinators support program implementation and assist senior staff with daily operations. Responsibilities include helping organize group classes, managing participant registrations, and performing basic administrative tasks. A junior coordinator often observes and learns about staff scheduling, budgeting, and event coordination under supervision. This stage focuses heavily on gaining practical experience and enhancing interpersonal skills while becoming proficient in operational software and facility management practices.

Mid-level Fitness Coordinator

Experience: 3-5 years

Mid-level coordinators assume greater responsibility in program design, staff supervision, and outreach. They lead the creation of diverse fitness programs tailored to client needs, manage staff training sessions, handle marketing efforts to boost membership engagement, and oversee compliance with safety standards. This role demands strong organizational skills, a thorough understanding of fitness trends, and effective communication across various stakeholders. Mid-level coordinators play a proactive role in improving facility operations and member satisfaction.

Senior Fitness Coordinator

Experience: 6-10 years

Senior coordinators lead entire fitness departments or multiple facilities, setting strategic goals, optimizing budgets, and forming community partnerships. They mentor junior staff, develop comprehensive wellness initiatives, and leverage data analytics to drive program effectiveness. This tier requires advanced knowledge of fitness programming, strong leadership, and financial acumen. Senior coordinators contribute to organizational growth and innovation, often collaborating with external health professionals and leading large-scale events.

Lead Fitness Coordinator / Wellness Manager

Experience: 10+ years

Leaders in this role develop long-term visions for wellness and fitness within their organizations, integrating holistic health strategies that span physical activity, nutrition, and mental well-being. They oversee multiple programs, coordinate between departments, and represent their organizations in public health initiatives. Responsibilities include spearheading technological adoption, policy development, large-scale budgeting, and high-level stakeholder collaboration. This position demands exceptional leadership, advanced strategic planning, and extensive industry experience.

Global Outlook

The demand for Fitness Coordinators is expanding worldwide as awareness of health and wellness intensifies across cultures and economies. North America remains a primary market with numerous opportunities in urban and suburban areas, driven by corporate wellness programs and fitness chains. Similarly, Europe places a high emphasis on community health, with government-subsidized fitness centers and preventative health initiatives fueling openings for skilled coordinators.

The Asia-Pacific region, particularly countries like Australia, Japan, and South Korea, shows rapid growth due to aging populations and rising lifestyle-related chronic disease awareness. Emerging markets such as India and China are witnessing a burgeoning middle class investing in fitness services, creating novel prospects for Fitness Coordinators who adapt program offerings to local cultural preferences.

In Latin America, countries like Brazil and Mexico prioritize physical fitness as part of lifestyle improvement and disease prevention, opening doors for wellness professionals in both public and private sectors. Additionally, the Middle East, especially the UAE and Saudi Arabia, is experiencing a fitness renaissance fueled by government-backed health programs and luxury wellness resorts.

Global opportunities often require coordinators to understand diverse cultural attitudes toward exercise and health. Multilingual communication skills and international certifications enhance candidates’ competitiveness. Digital fitness platforms enable remote collaborations with global teams to design inclusive programs. As hybrid fitness models grow worldwide, coordinators who can blend on-site management with virtual engagement find expanded roles.

Overall, Fitness Coordinators poised to embrace global perspectives and technological integration enjoy the richest and most versatile opportunities, contributing meaningfully to the worldwide shift toward healthier living.

Job Market Today

Role Challenges

The current fitness coordination landscape faces challenges including staffing shortages, especially qualified instructors, due to burnout and competitive job markets. The COVID-19 pandemic accelerated the demand for virtual and hybrid fitness solutions, pressuring coordinators to rapidly adopt new technologies and redesign programs for remote engagement while maintaining community connection. Balancing operational budgets amidst fluctuating membership numbers is complex, with some facilities struggling to sustain profitability. Additionally, staying abreast of rapidly changing health protocols and integrating mental wellness components into traditionally physical-only programs add layers of responsibility and complexity. Diversity and inclusivity efforts require coordinators to continually educate themselves and adapt offerings to meet the needs of all community members.

Growth Paths

The expanding emphasis on holistic health and preventative care positions Fitness Coordinators for promising growth. Corporate wellness programs are becoming standard, expanding employment beyond gyms to workplaces and private organizations. Digital platform integration creates new roles managing interactive and on-demand fitness content. Aging populations worldwide create demand for specialized senior fitness programs requiring expert coordination. The increasing popularity of group training formats, outdoor boot camps, and hybrid class models fuels job diversification. Opportunities to partner with healthcare providers in chronic disease management programs also broaden career prospects. Pursuing advanced certifications in wellness coaching, nutrition, and mental health can unlock leadership and consultancy positions within the sector.

Industry Trends

Key trends shaping fitness coordination include the rise of hybrid fitness models combining live and digital experiences, enabling greater accessibility and convenience. Wearable technology and data analytics inform personalized program adjustments and outcome tracking. Mental wellness is increasingly integrated into fitness offerings with mindfulness sessions, stress management, and recovery protocols. Diversity and inclusivity initiatives expand program breadth to support different abilities, ages, and cultural backgrounds. Sustainability initiatives influencing facility operations and event planning are gaining prominence. Group fitness classes remain popular but shift toward more community-driven, social engagement approaches. Lastly, artificial intelligence and virtual reality are emerging as future tools for immersive and adaptive fitness experiences.

A Day in the Life

Morning (9:00 AM - 12:00 PM)

Focus: Facility Preparation & Team Coordination
  • Conduct walk-through inspections to ensure equipment functionality and cleanliness.
  • Hold brief team meetings to assign tasks and review daily schedules.
  • Respond to member inquiries and resolve immediate concerns.
  • Coordinate class setups and confirm instructor arrivals.

Afternoon (12:00 PM - 3:00 PM)

Focus: Administration & Program Management
  • Analyze attendance data and member feedback for ongoing programs.
  • Develop marketing materials for upcoming fitness challenges.
  • Update digital scheduling platforms and process membership transactions.
  • Plan future programs or special events with relevant stakeholders.

Evening (3:00 PM - 7:00 PM)

Focus: Client Engagement & Supervision
  • Oversee high-traffic group classes and provide support to instructors.
  • Offer consultations or fitness assessments to prospective or current members.
  • Handle safety compliance during group activities and manage conflict resolution.
  • Close out facility operations including lock-up and equipment checks.

Work-Life Balance & Stress

Stress Level: Moderate

Balance Rating: Good

The role of Fitness Coordinator requires managing diverse responsibilities β€” from administrative tasks to active onsite supervision β€” that can create a dynamic but sometimes unpredictable workday. Flexibility in working early mornings, evenings, and weekends is often necessary to support member needs and program schedules. While the role offers rewarding social interaction and visible community impact, balancing administrative deadlines and staffing challenges can elevate stress. Many Coordinators find that strong organization and clear prioritization reduce pressure and maintain healthy work-life boundaries. Facilities with robust teams and supportive management tend to offer better balance and job satisfaction.

Skill Map

This map outlines the core competencies and areas for growth in this profession, showing how foundational skills lead to specialized expertise.

Foundational Skills

Basic competencies needed to operate effectively as a Fitness Coordinator.

  • Fitness Program Design
  • Staff Supervision
  • Health & Safety Regulations
  • Customer Service & Client Interaction
  • Scheduling & Time Management

Technical & Digital Skills

Technological proficiencies relevant to managing fitness facilities and programs.

  • Membership Management Software
  • Data Analysis & Reporting
  • Social Media & Digital Marketing
  • Fitness Assessment Tools
  • Event Planning Software

Soft Skills & Leadership

Interpersonal abilities critical to successful team and community engagement.

  • Effective Communication
  • Leadership and Mentorship
  • Problem Solving
  • Empathy and Motivation
  • Conflict Resolution

Pros & Cons for Fitness Coordinator

βœ… Pros

  • Engages directly with community wellness, creating visible positive impact.
  • Varied daily tasks combine administrative work with active, social interaction.
  • Possibility to work in diverse environments: gyms, corporate fitness, community centers.
  • Opportunities to implement creative and innovative fitness programs.
  • Growing career field aligned with increasing health consciousness worldwide.
  • Potential for advancement into management or specialized wellness roles.

❌ Cons

  • Work hours often include early mornings, evenings, and weekends to meet member needs.
  • Managing facility operations and staff can be stressful, especially with limited resources.
  • Balancing administrative duties with client-facing responsibilities can be challenging.
  • Pressure to keep up with rapidly shifting fitness trends and technologies.
  • Occasional conflicts with members or staff require diplomatic skills and patience.
  • Physical demands of active supervision can be tiring over long shifts.

Common Mistakes of Beginners

  • Underestimating the administrative workload leads to poor time management.
  • Failing to develop strong communication skills undermines team cohesion and client relations.
  • Neglecting to keep up with evolving fitness trends reduces program relevance.
  • Inadequate focus on health and safety protocols can result in accidents or liabilities.
  • Over-promising on program outcomes creates unrealistic client expectations.
  • Ignoring marketing and outreach limits membership growth and program success.
  • Insufficient training and support for staff affects quality of service delivery.
  • Not leveraging feedback mechanisms leads to stagnant or ineffective fitness offerings.

Contextual Advice

  • Prioritize obtaining reputable certifications early to build professional credibility.
  • Gain hands-on experience through internships or apprenticeships before pursuing full coordinator roles.
  • Develop strong organizational habits to juggle programming, staff management, and administrative tasks efficiently.
  • Keep abreast of fitness industry innovations and incorporate technology to enhance engagement.
  • Cultivate empathetic communication skills to motivate diverse populations effectively.
  • Engage in continuous learning through workshops, online courses, and professional communities.
  • Foster partnerships with health professionals and community organizations to broaden program impact.
  • Invest time in developing basic marketing and social media skills to build program visibility.

Examples and Case Studies

Launching a Community Senior Fitness Program

A Fitness Coordinator at a suburban community center identified a growing population of seniors seeking low-impact exercise options. By collaborating with local healthcare providers and physical therapists, the coordinator developed a safe, targeted program featuring chair yoga, balance training, and social engagement activities. Marketing efforts focused on local senior groups and healthcare clinics, resulting in a 40% increase in senior membership and improved community health markers over 12 months.

Key Takeaway: Tailoring fitness programs to specific demographic needs while building partnerships maximizes program relevance and success.

Implementing Hybrid Fitness Classes Amid the Pandemic

When the COVID-19 pandemic forced closure of physical facilities, a Fitness Coordinator rapidly transitioned group classes to virtual formats using live streaming and on-demand videos. Leveraging platforms like Zoom and Trainerize, the coordinator trained instructors in digital engagement techniques and integrated wearable fitness data to personalize client experiences. This pivot maintained member attendance levels and opened new remote market segments for the facility.

Key Takeaway: Adaptability and technology integration are crucial for sustaining fitness program continuity during disruptions.

Corporate Wellness Initiative to Reduce Employee Burnout

A corporate Fitness Coordinator designed an integrated wellness program combining onsite fitness classes, mindfulness workshops, and ergonomic workspace assessments. Utilizing employee surveys to gauge needs, the coordinator partnered with mental health experts and nutritionists, providing holistic support. Over one year, absenteeism decreased by 15% while self-reported job satisfaction and energy levels significantly improved.

Key Takeaway: Comprehensive wellness programming that considers physical and mental health fosters healthier, more productive workplaces.

Portfolio Tips

When crafting a portfolio as a Fitness Coordinator, showcasing a well-rounded blend of practical experience, program outcomes, and relevant skills is key. Begin by documenting diverse fitness programs you have designed or managed, including detailed objectives, implementation strategies, and measurable results such as increased attendance or improved participant health metrics. Include testimonials or feedback from participants and colleagues that highlight your leadership and communication strengths.

Highlight any certifications, specialized training, and technical proficiencies with scheduling or membership platforms. Visuals such as promotional flyers, social media posts, or event photos demonstrate your marketing acumen and creativity. Narratives outlining how you addressed challenges, adapted to changing fitness trends, or incorporated technology provide depth and context.

Incorporating quantitative data like membership growth percentages, budget management successes, or safety compliance records strengthens your portfolio's impact. Tailoring your portfolio to the prospective employer’s focusβ€”be it community fitness, corporate wellness, or private clubsβ€”reflects attentiveness and professionalism.

A digital portfolio hosted on platforms like LinkedIn or a personal website enables easy sharing and dynamic updates. Including video introductions or recorded group classes adds engaging multimedia dimensions. Remember to keep the portfolio organized, concise, and visually appealing, balancing detailed insight with accessible presentation to effectively convey your expertise and passion for fitness coordination.

Job Outlook & Related Roles

Growth Rate: 10%
Status: Growing faster than average
Source: U.S. Bureau of Labor Statistics

Related Roles

Frequently Asked Questions

What certifications are most valuable for a Fitness Coordinator?

Certified Personal Trainer (CPT) certifications from respected organizations like ACE, NASM, or ACSM are fundamental for validating exercise knowledge. Group Fitness Instructor credentials enhance capability to lead classes. Additional certifications in wellness coaching, CPR/AED, and specialized areas such as senior or youth fitness add valuable skillset breadth.

Is previous fitness training experience required to become a Fitness Coordinator?

Yes, practical experience is crucial. Many coordinators start as fitness assistants, personal trainers, or class instructors. This hands-on background enables understanding of client needs, programming dynamics, and facility operations essential for effective coordination.

How important are technology skills in this role?

Technology proficiency is increasingly vital. Fitness Coordinators use scheduling, membership management, marketing software, and digital fitness platforms daily. Comfort with these tools enhances efficiency, program communication, and member engagement.

What are typical working hours for a Fitness Coordinator?

Hours often extend beyond standard business times to include early mornings, evenings, and weekends, accommodating class schedules and member availability. Flexibility is important to meet program demands.

Can Fitness Coordinators work remotely?

Remote work opportunities exist primarily in roles focused on digital program design and virtual class management. However, most coordinator positions require onsite presence to manage facilities and live activities.

How does a Fitness Coordinator stay current with industry trends?

Continual education through workshops, certifications, industry conferences, and following relevant publications helps coordinators remain informed about new fitness methodologies, technologies, and wellness research.

What soft skills are crucial for success as a Fitness Coordinator?

Strong communication, leadership, motivation, empathy, and organizational skills are central to managing teams, engaging clients, resolving conflicts, and delivering effective programs.

What career advancement options exist for Fitness Coordinators?

Advancement may lead to senior coordinator, wellness manager, or director roles overseeing multiple facilities or large-scale health initiatives. Some move into specialized wellness consulting or corporate health program management.

How can new Fitness Coordinators stand out to employers?

Demonstrating certifications, versatile experience, technology savvy, creative program development, and solid client relations skills, alongside a passion for health, helps candidates differentiate themselves in the job market.

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