Role Overview
Market Research Analysts study market conditions to examine potential sales of products and services, analyzing data to help companies understand what products people want.
Key Aspects
- Data analysis
- Market tracking
- Consumer behavior study
- Trend forecasting
- Report development
Required Skills
Technical Skills
Statistical Software Data Analysis Tools Survey Tools Visualization Software CRM Systems Market Analysis Tools
Soft Skills
Analytical Thinking Communication Problem-solving Detail Orientation Critical Thinking Presentation Skills
Education & Certification
Required Education
- Bachelor's degree in Market Research, Statistics, or related field
- Research certifications
- Continuous industry learning
Recommended Certifications
Professional Researcher Certification Market Research Analytics Certification Digital Analytics Certification Statistical Analysis Certification Research Tools Certification
Market Trends
Demand
High - Essential for business decision-making
Growth Rate
18% growth projected over the next decade
Top Industries
Market Research Firms Technology Consulting Financial Services Healthcare Retail