News Writer Career Path Guide

News writers are responsible for researching, writing, and crafting engaging stories about current events for various media outlets including newspapers, online platforms, radio, and television. They work to deliver accurate, timely, and clear news coverage that informs the public while meeting journalistic standards for objectivity and fairness.

4%

growth rate

$57,500

median salary

remote-friendly

πŸ“ˆ Market Demand

Low
High
High

The demand for skilled news writers remains high as outlets adapt to digital platforms and audiences seek reliable information amid misinformation. Growth in niche journalism and multimedia storytelling further drives opportunities.

πŸ‡ΊπŸ‡Έ Annual Salary (US, USD)

35,000β€”80,000
Median: $57,500
Entry-Level
$41,750
Mid-Level
$57,500
Senior-Level
$73,250

Top 10% of earners in this field can expect salaries starting from $80,000+ per year, especially with specialized skills in high-demand areas.

Core Functions of the News Writer Role

News writers play a pivotal role in the media and communication field by producing content that informs audiences about the ongoing happenings locally, nationally, and internationally. Their job goes beyond just writing; it involves researching facts, verifying sources, interviewing witnesses or experts, and synthesizing complex information into accessible narratives. They must adapt their style and tone depending on the medium and audience, ranging from hard news reports to human interest stories.

The pace for news writers is typically brisk, given that news is time-sensitive and evolving constantly. Writers often juggle multiple assignments simultaneously, meeting tight deadlines fueled by breaking news cycles. Precision and accuracy are paramount as misinformation can undermine credibility and public trust. This requires familiarity with journalistic ethics and legal restrictions regarding libel and privacy.

The role demands versatility in storytelling across formatsβ€”print articles, digital posts, social media updates, and scripts for broadcast news. Being adept with multimedia integration such as embedding images, hyperlinks, or video content enhances a news story’s engagement. The widespread digitization of news has pushed writers to also master SEO (search engine optimization) techniques and use analytics to gauge audience reach and impact.

Collaboration is a significant part of the job. News writers coordinate with editors, photographers, videographers, and web developers to produce holistic content packages. Many work in a newsroom environment that requires quick decision-making and flexibility with last-minute changes. Despite technological advancements automating some aspects of reporting, human judgment remains essential for contextualizing events and providing nuanced perspectives.

In an increasingly globalized world, news writers often cover stories that transcend borders. This necessitates cultural competence and sensitivity towards diverse populations and geopolitical complexities. The ability to communicate clearly to a broad audience without oversimplifying or sensationalizing is crucial. Ultimately, the role of a news writer is to be an intermediary connecting raw information with public understanding, serving as a cornerstone of democratic society through transparent and accountable journalism.

Key Responsibilities

  • Research and gather factual information from credible sources on current events and topics.
  • Interview individuals such as eyewitnesses, experts, officials, and concerned parties to obtain firsthand accounts and perspectives.
  • Write clear, concise, and engaging news articles that adhere to editorial guidelines and journalistic standards.
  • Fact-check content and verify information to ensure accuracy and prevent the dissemination of misinformation.
  • Meet strict deadlines while managing multiple assignments, often in a fast-paced, high-pressure environment.
  • Adapt storytelling style to various platforms including print newspapers, websites, mobile apps, social media, radio, and television scripts.
  • Collaborate closely with editors and other newsroom staff to refine stories, select photos or videos, and develop comprehensive coverage.
  • Stay updated on industry trends, emerging news stories, and breaking events to provide timely coverage.
  • Ensure compliance with legal and ethical guidelines, including libel laws, privacy rights, and the use of confidential sources.
  • Employ SEO best practices when writing for digital platforms to maximize visibility and audience engagement.
  • Utilize content management systems (CMS) to upload, format, and publish articles.
  • Incorporate multimedia elements like images, videos, and interactive infographics to enrich the storytelling experience.
  • Respond to reader feedback, corrections, and updates to maintain transparency and trust.
  • Participate in editorial meetings to brainstorm story ideas and coverage strategies.
  • Continuously refine research and writing skills through workshops, training, and self-study.

Work Setting

News writers typically work in dynamic newsroom settings, which can range from traditional newspaper offices with bustling editorial floors to remote setups supported by digital communication tools. The atmosphere is often fast-paced, marked by tight deadlines and rapid information turnover. Writers may be required to attend press conferences, public events, or travel to cover onsite stories. With the rise of digital media, many now work within multimedia teams and are expected to be comfortable with various content formats beyond text.

The workday is rarely predictable; breaking news can demand immediate attention, causing schedules to shift unexpectedly. Shift work and overtime are common, especially for those employed by 24-hour news outlets or international agencies covering different time zones. Freelance news writers might have more control over their schedules but face the challenge of securing steady assignments.

Collaboration plays a big role, as news writers engage regularly with editors, photographers, videographers, data journalists, and social media managers. The environment encourages constant learning and adaptation, often requiring familiarity with emerging technologies and storytelling platforms. Despite the demanding nature, many find the role gratifying due to the direct impact their stories have on informing and educating the public.

Tech Stack

  • Microsoft Word
  • Google Docs
  • Adobe Photoshop
  • CMS Platforms (WordPress, Drupal)
  • AP Stylebook
  • Fact-Checking Tools (Snopes, FactCheck.org)
  • SEO Tools (Yoast, SEMrush)
  • Social Media Management (Hootsuite, TweetDeck)
  • Audio Recorders and Transcription Software (Otter.ai, Rev)
  • Email and Collaboration Tools (Slack, Microsoft Teams)
  • Analytics Tools (Google Analytics, Chartbeat)
  • Video Editing Software (Adobe Premiere Pro, Final Cut Pro)
  • Content Aggregators (Feedly, Flipboard)
  • Digital Photography Tools
  • Teleprompter Software
  • News Wire Services (AP, Reuters terminals)
  • Data Visualization Tools (Tableau, Infogram)
  • Mobile Reporting Apps (Reporters App, FieldWire)
  • Typing and shorthand skills

Skills and Qualifications

Education Level

Most news writer positions require at least a bachelor's degree in journalism, communications, English, or a related field. Accredited journalism programs often cover essential topics such as media ethics, news writing, multimedia reporting, legal issues in journalism, and investigative techniques. These academic experiences build a solid foundation for the practical and ethical challenges encountered in the newsroom.

While formal education is crucial, internships and hands-on experience working with student newspapers, radio stations, or online news sites greatly enhance a candidate’s portfolio and employability. News writing is a craft refined through practice, so many employers value demonstrable writing samples and experience gained through freelance work or entry-level roles.

Supplementary certifications like digital journalism courses, SEO training, and multimedia storytelling workshops can provide an edge in a highly competitive market. Keeping up with evolving media landscape trends through continual education is important for career longevity. Some senior roles or specialized beats might require knowledge of specific industries or niche topics, further influencing educational paths.

Tech Skills

  • News writing and editing
  • Research and fact-checking
  • Interviewing techniques
  • Multi-platform content adaptation
  • SEO optimization for digital content
  • Familiarity with AP Style and journalistic conventions
  • Use of Content Management Systems (CMS)
  • Multimedia integration (images, video, audio)
  • Social media publishing and engagement
  • Data journalism basics
  • Use of transcription and audio recording tools
  • Basic photography and video skills
  • Understanding of media law and ethics
  • Digital analytics interpretation
  • Time management under tight deadlines

Soft Abilities

  • Attention to detail
  • Curiosity and inquisitiveness
  • Critical thinking and analytical skills
  • Effective communication
  • Adaptability and flexibility
  • Resilience under pressure
  • Ethical judgment
  • Collaboration and teamwork
  • Creativity in storytelling
  • Problem-solving
  • Interpersonal skills

Path to News Writer

Beginning a career as a news writer often starts with obtaining a relevant undergraduate degree such as journalism, communications, or English. Students should actively seek internships and opportunities at campus newspapers, radio, or TV stations. Real-world experience is invaluable and helps build a portfolio showcasing writing versatility and journalistic sensibility.

Entry-level positions or freelance assignments provide exposure to newsroom dynamics, deadlines, and the process of researching and verifying facts. Networking with professionals through journalism associations, workshops, and seminars can open doors to mentorships and job leads. Building proficiency in digital tools, SEO, and multimedia content creation enhances employability.

Aspiring news writers need to continuously improve their writing skills and stay informed about current events globally. Participating in writing contests, starting a blog, or contributing to local publications can demonstrate passion and initiative. Feedback from experienced editors helps refine style and accuracy.

Transitioning into more senior roles involves specializing in particular beats such as politics, health, sports, or business, which requires deep knowledge and reliability as a trusted source. Supplemental education like certificates in data journalism, specialized reporting, or foreign language skills can help access niche areas.

Given the competitive nature of the industry, perseverance and continued learning are essential. Embracing emerging media formats and platforms broadens a news writer’s scope, allowing for innovation in storytelling and reaching wider audiences. This career path rewards those who combine strong ethical standards with adaptability in a rapidly evolving media landscape.

Required Education

A bachelor's degree in journalism or communications remains the most common educational pathway to becoming a news writer. Courses typically cover news writing, reporting, media ethics, law, and digital journalism techniques. Practical projects and internships incorporated into these programs allow students to build portfolio pieces and acquire newsroom skills.

Alternative majors like English, political science, or international relations can also serve as a strong foundation if paired with journalism experience or additional training. Graduate degrees in journalism or specialized areas such as business or science journalism appeal to those seeking to deepen expertise or move into specialized beats.

Beyond formal education, numerous short courses and certifications focus on key competencies: SEO for journalists, multimedia reporting, investigative techniques, and mobile journalism. Renowned platforms like Poynter’s News University, Nieman Foundation, and the Knight Center offer flexible and widely respected options.

On-the-job training remains critical as newsrooms often provide mentorship and workshops covering new tools, ethical challenges, and editorial standards. Continuous professional development helps news writers remain competitive amid rapid technological changes and evolving audience expectations.

Career Path Tiers

Junior News Writer

Experience: 0-2 years

Newly graduated or early career journalists typically start as junior news writers, focusing on covering basic news stories, summarizing events, and conducting simple interviews. They learn to craft clear and concise articles under close editorial supervision while developing fact-checking skills. At this stage, they become familiar with newsroom workflows, content management systems, and media ethics. Junior writers often cover local community news or assist senior journalists with research and administrative tasks, gradually building a portfolio and gaining confidence in deadline-driven environments.

Mid-Level News Writer

Experience: 3-6 years

With several years of experience, mid-level news writers take on more complex assignments, including investigative pieces, feature stories, or beat reporting in areas such as politics or business. They demonstrate independence in story development, source cultivation, and multimedia content integration. At this stage, writers collaborate closely with editors to shape narratives that engage audiences while maintaining accuracy and balance. Mid-level professionals often mentor junior colleagues and may pitch story ideas proactively. Mastery of digital tools and understanding audience analytics become essential.

Senior News Writer

Experience: 7+ years

Senior news writers are seasoned professionals who handle high-stakes stories, often with national or international significance. They excel at investigative journalism and are trusted to provide in-depth analysis and nuanced coverage. These writers may lead editorial projects, coach junior staff, and contribute to strategic planning for coverage priorities. They are adept at leveraging multimedia tools, adopting innovative storytelling formats, and understanding the broader media landscape. Senior writers uphold strict ethical standards and act as brand ambassadors for their media organization.

Lead or Managing News Writer

Experience: 10+ years

Lead news writers or managing writers oversee larger teams of reporters and writers, guiding the editorial direction of stories and ensuring overall content quality. They liaise with newsroom leadership to align coverage with organizational goals and audience interests. This role involves project management, training and mentoring staff, and sometimes handling budget responsibilities. Managing writers must navigate complex editorial decisions, crisis coverage, and legal considerations, balancing speed with accuracy to maintain the outlet’s reputation.

Global Outlook

News writing as a profession enjoys a global presence due to the universal demand for timely and accurate information. Major media hubs such as New York, London, Washington D.C., and Tokyo offer extensive opportunities in renowned outlets with international reach. Digital media, including news agencies and online platforms, have expanded the scope for remote and freelance news writers worldwide.

Emerging markets like India, Brazil, South Africa, and Southeast Asia are witnessing a growing appetite for professional journalism to serve rapidly expanding audiences hungry for reliable news. News writers with multilingual capabilities and cultural competence can excel covering international stories or working for multinational media organizations.

Geopolitical shifts and global events constantly generate demand for correspondents skilled in cross-border reporting, investigative journalism, and specialized beats such as climate change or human rights. Digital transformation also creates opportunities for news writers adept at multimedia storytelling, appealing to international digital consumers across varying devices and platforms.

However, press freedom varies significantly by region, and writers in some countries face censorship, political pressure, or safety concerns. Understanding this diverse landscape is crucial for journalists operating globally. Collaborations between international agencies, nonprofits, and local newsrooms further foster the exchange of content and expertise across borders. Overall, globalization and technology continue to broaden the career possibilities for news writers on the world stage.

Job Market Today

Role Challenges

The news writing profession faces considerable challenges amid the evolving media landscape. Declining revenue for traditional print outlets has resulted in shrinking staffs and tighter budgets, leading to job insecurity for many journalists. The speed demands of breaking news often conflict with the need for thorough fact-checking, increasing the risk of errors or misinformation. The pervasive influence of social media and the proliferation of fake news complicate efforts to maintain credibility and trust. Writers also contend with the pressure to produce content optimized for clicks and engagement, which can sometimes incentivize sensationalism over substance. The requirement to master a growing toolbox of digital skills, from SEO to multimedia production, presents continuous learning demands. Moreover, some regions impose political restrictions or threats to press freedom, endangering journalists and curtailing open reporting.

Growth Paths

Despite challenges, the digital transformation of media opens new avenues for news writers. The growth of online news platforms, podcasts, live streaming, and social media channels expands demand for diverse content types and storytelling methods. News organizations increasingly seek versatile writers who can produce compelling text alongside multimedia elements, appealing to a wider and younger audience. There's also rising interest in specialized, niche journalism such as data-driven reporting, science or health coverage, and investigative journalism, creating opportunities to develop expertise in high-value beats. Freelance and contract-based writing continues to be a viable path, allowing flexibility and access to global projects. Innovative journalism models supported by nonprofit funding, memberships, or crowdfunding help sustain quality reporting. Tools that streamline research, collaboration, and fact verification improve efficiency. Adaptability and cross-platform proficiency position news writers to capitalize on these growth trends.

Industry Trends

The news industry is experiencing several transformative trends. Multimedia storytelling integrating text, video, audio, and graphics enriches audience engagement. Artificial intelligence and automation assist with data analysis, translation, and even initial draft writing, changing the role of the writer toward more editorial and interpretive work. Mobile-first content and social media have become primary news sources for many, pushing news writers to tailor formats for smaller screens and instant consumption. Interactive and user-generated content invite audiences into the narrative process, enhancing connection and trust. Ethical journalism and transparent sourcing gain renewed emphasis to combat misinformation and politically charged content. Podcasting and long-form storytelling demonstrate a demand for deep dive content beyond headline news. Localization and hyperlocal news services cater to community-specific interests. Simultaneously, economic pressures steer media companies to adopt hybrid revenue strategies and diversify offerings, influencing editorial decisions. News writers must stay agile, continuously update their skill sets, and embrace innovation to thrive within this rapidly changing ecosystem.

A Day in the Life

Morning (9:00 AM - 12:00 PM)

Focus: Research and Story Ideation
  • Monitoring news feeds, wire services, and social media for breaking news and emerging stories.
  • Selecting and prioritizing potential stories with editors during morning editorial meetings.
  • Conducting background research and initial fact-checking to gauge story viability.
  • Contacting sources to arrange interviews or gather statements.
  • Drafting story outlines or headlines and preparing interview questions.

Afternoon (12:00 PM - 3:00 PM)

Focus: Writing and Content Creation
  • Writing or updating draft articles based on newly obtained information.
  • Transcribing interviews and integrating quotes to add depth and credibility.
  • Formatting stories according to editorial style and platform specifications.
  • Adding multimedia elements such as photos, videos, or infographics in collaboration with other teams.
  • Submitting drafts for editorial review and responding to feedback.

Late Afternoon (3:00 PM - 6:00 PM)

Focus: Publishing and Follow-Up
  • Finalizing articles and publishing content through CMS on website or print.
  • Sharing published stories on social media platforms to maximize reach and engagement.
  • Monitoring analytics and reader responses to gauge story impact.
  • Fact-checking and updating older stories as new developments arise.
  • Planning next day’s assignments and coordinating with editors.

Work-Life Balance & Stress

Stress Level: High

Balance Rating: Challenging

News writing is inherently stressful due to demanding deadlines, unpredictable breaking news, and the pressure to deliver accurate information quickly. Many journalists work irregular hours including nights, weekends, and holidays, especially for 24-hour news outlets. While digital tools help streamline workflows, the constant connectivity can blur boundaries between work and personal time. Those with strong time management and stress coping strategies fare better, though burnout remains a concern in the profession. Freelancers may enjoy more flexible schedules but face income instability which adds financial stress.

Skill Map

This map outlines the core competencies and areas for growth in this profession, showing how foundational skills lead to specialized expertise.

Foundational Skills

Core journalistic abilities essential for any news writer to perform effectively.

  • News Writing and Editing
  • Research and Fact-Checking
  • Interviewing
  • Understanding AP Style and Journalistic Ethics

Digital & Multimedia Skills

Capabilities needed to produce and optimize content for modern digital platforms.

  • SEO Optimization
  • CMS Proficiency
  • Social Media Management
  • Multimedia Integration (Images, Video, Audio)
  • Data Journalism Basics

Professional Skills

Interpersonal and organizational skills that support successful newsroom collaboration.

  • Time Management
  • Critical Thinking
  • Communication
  • Adaptability
  • Ethical Judgment

Pros & Cons for News Writer

βœ… Pros

  • Opportunity to inform and influence public opinion and society positively.
  • Exposure to diverse topics, cultures, and experiences through story coverage.
  • Dynamic and fast-paced work keeps the role engaging and varied.
  • Tech-savvy writers can leverage multimedia and digital tools to innovate storytelling.
  • Networking with professionals across industries enriches knowledge and career growth.
  • Potential to specialize in topics of personal interest or expertise.

❌ Cons

  • Unpredictable hours and high-pressure deadlines can lead to burnout.
  • Job security issues exist due to media industry financial challenges.
  • Constant need to update skills and adapt to evolving technologies.
  • Exposure to emotionally challenging or distressing news content.
  • Potential ethical dilemmas and public scrutiny affecting mental well-being.
  • Freelancers face income unpredictability and lack of benefits.

Common Mistakes of Beginners

  • Relying on unverified sources leading to misinformation or inaccuracies.
  • Overusing jargon or complex language that alienates readers.
  • Ignoring or misunderstanding editorial style guides such as AP style.
  • Missing deadlines due to poor time management or weak prioritization.
  • Failing to maintain objectivity and introducing personal bias in stories.
  • Neglecting the importance of proper fact-checking and cross-referencing.
  • Underestimating the value of multimedia elements in engaging digital audiences.
  • Not developing relationships with reliable sources, limiting story depth.

Contextual Advice

  • Always verify information with multiple credible sources before publishing.
  • Cultivate strong relationships with sources across different fields and communities.
  • Invest time in mastering digital tools and SEO to increase story reach.
  • Practice clarity and simplicity in writing to engage broader audiences.
  • Take advantage of internships and freelance opportunities to build your portfolio.
  • Stay current with global news trends and industry changes to remain relevant.
  • Develop resilience strategies to manage stress and avoid burnout.
  • Seek feedback actively and continuously refine your writing and reporting skills.

Examples and Case Studies

Breaking News Coverage During a Natural Disaster

A news writer covering a hurricane had to rapidly gather verified information from emergency officials, eyewitnesses, and weather services while working under intense pressure. They produced timely, clear dispatches that guided public safety efforts and informed evacuation procedures. Collaboration with photographers and social media teams was critical to deliver real-time updates across platforms.

Key Takeaway: Effective news writing in crisis situations requires quick thinking, accuracy, and cross-team communication to serve public interest responsibly.

Investigative Series on Local Government Corruption

A mid-level news writer conducted months of research, analyzed public records, and interviewed whistleblowers to expose corruption in a city council. The series led to policy changes and legal investigations. The writer balanced the need for confidentiality with the demand for transparency and navigated legal considerations carefully.

Key Takeaway: Investigative journalism demands persistence, ethical judgment, and meticulous fact-checking to make a meaningful societal impact.

Transitioning to Digital Multimedia Journalism

A senior news writer expanded their skillset by learning video editing and SEO, enabling them to create interactive news stories that incorporated video clips and data visualizations. This shift increased story engagement and reach, attracting a younger demographic and boosting website traffic.

Key Takeaway: Adapting to new media technologies strengthens a news writer’s relevance and opens new content possibilities.

Portfolio Tips

When assembling a news writer portfolio, prioritize quality and variety over quantity. Showcase a range of writing stylesβ€”breaking news, feature stories, investigative pieces, and multimedia scriptsβ€”to demonstrate versatility. Include published articles across different formats (print, digital, social media) highlighting your ability to tailor content for diverse audiences and platforms. Attention to ethical reporting and fact-checking should be evident through well-researched and balanced stories. Providing context about your role in collaborative projects, such as involvement with multimedia production or social media engagement, adds valuable depth.

Update your portfolio regularly to include your latest and most impactful work. Supplement writing samples with links or embeds of related media like videos or infographics you contributed to. Consider adding brief summaries explaining challenges you overcame or skills you applied for each piece. An accessible online portfolio using personal websites or platforms like Clippings.me ensures easy sharing with employers or clients. Including testimonials or editor feedback can further boost credibility. Ultimately, your portfolio should narrate your growth as a journalist and reflect your commitment to accurate, compelling news storytelling.

Job Outlook & Related Roles

Growth Rate: 4%
Status: Growing slower than average
Source: U.S. Bureau of Labor Statistics

Related Roles

Frequently Asked Questions

What educational background is best for becoming a news writer?

A bachelor's degree in journalism, communications, or English is typically preferred because these programs provide foundational skills in news writing, reporting, media ethics, and legal issues. However, degrees in related fields or specialized knowledge in political science, business, or science can also be valuable if paired with relevant journalistic experience.

How important is digital and multimedia proficiency for modern news writers?

Digital and multimedia skills are increasingly essential. News writers are expected to optimize content for online platforms, integrate images, video, and audio, and use SEO strategies to improve visibility. Understanding CMS platforms, social media, and basic video editing can significantly enhance a writer’s effectiveness and employability.

What are common challenges news writers face today?

Challenges include tight deadlines, maintaining accuracy under pressure, economic instability in the media industry, combating misinformation, and adapting to constant technological changes. Journalists may also face ethical dilemmas and, in some regions, political or safety risks.

Can news writing be done remotely?

Yes, especially for digital platforms. Many news writers work remotely, leveraging online collaboration tools. However, some assignments may require on-site presence for interviews or event coverage. The feasibility of remote work depends on the media outlet and story requirements.

How does one build a strong portfolio as a news writer?

Develop a portfolio featuring diverse published work demonstrating various writing styles and platforms. Include breaking news, feature articles, investigative pieces, and multimedia content if possible. Regularly update it with your best work and consider hosting it online for easy access by employers.

Is freelancing a viable career path for news writers?

Freelancing offers flexibility and exposure to a variety of assignments, but it can involve income unpredictability and lack of benefits. Successful freelancers build strong networks, pitch stories proactively, and continuously update their skills to stay competitive.

What soft skills are crucial for a successful news writer?

Attention to detail, ethical judgment, adaptability, effective communication, critical thinking, resilience under pressure, and collaboration are all vital. These skills help writers navigate high-stress environments and maintain credibility.

How can a news writer specialize in specific beats?

Specializing involves building deep knowledge in a particular area such as politics, health, sports, or technology. Pursuing additional education, certifications, and cultivating relevant sources strengthens expertise. Experienced editors usually assign beats based on a writer’s demonstrated interest and proficiency.

What role does SEO play in news writing?

SEO helps stories reach a larger audience by optimizing headlines, keywords, and metadata to rank well in search engines. Skilled news writers incorporate SEO without compromising journalistic integrity or readability, balancing audience engagement with accurate reporting.

Are internships important for aspiring news writers?

Internships provide invaluable practical experience, mentorship, and opportunities to build a professional network. They help aspiring news writers apply classroom learning to real newsroom workflows and develop a portfolio of published work.

Sources & References

Share career guide

Jobicy+ Subscription

Jobicy

578 professionals pay to access exclusive and experimental features on Jobicy

Free

USD $0/month

For people just getting started

  • • Unlimited applies and searches
  • • Access on web and mobile apps
  • • Weekly job alerts
  • • Access to additional tools like Bookmarks, Applications, and more

Plus

USD $8/month

Everything in Free, and:

  • • Ad-free experience
  • • Daily job alerts
  • • Personal career consultant
  • • AI-powered job advice
  • • Featured & Pinned Resume
  • • Custom Resume URL
Go to account β€Ί