Strategy Manager Career Path Guide

A Strategy Manager plays a critical role in shaping a company’s long-term vision and competitive positioning by analyzing market trends, identifying growth opportunities, and coordinating cross-functional teams to execute strategic initiatives. This role blends analytical rigor with creative problem-solving, driving business value by aligning resources and objectives toward sustainable success.

7%

growth rate

$125,000

median salary

remote-friendly

πŸ“ˆ Market Demand

Low
High
High

High demand for Strategy Managers continues as companies seek leaders who can blend data-driven insights with visionary leadership. The complexity of global markets, digital disruption, and sustainability focus powers steady hiring, especially those skilled at integrating technology and business strategy.

πŸ‡ΊπŸ‡Έ Annual Salary (US, USD)

85,000β€”165,000
Median: $125,000
Entry-Level
$97,000
Mid-Level
$125,000
Senior-Level
$153,000

Top 10% of earners in this field can expect salaries starting from $165,000+ per year, especially with specialized skills in high-demand areas.

Core Functions of the Strategy Manager Role

Strategy Managers act as navigators for organizations looking to thrive in competitive markets. They conduct in-depth research on industry landscapes, competitors, and emerging technologies to ensure that business strategies are forward-looking and actionable. Their insights guide leadership in making informed decisions that balance short-term operational needs with long-term ambitions.

Working closely with senior executives and department heads, Strategy Managers translate high-level goals into concrete plans, often developing frameworks like SWOT analyses, growth models, and market segmentation. They oversee strategic project portfolios, monitor performance metrics, and recommend course corrections as new data emerges. This ongoing evaluation demands agility and a deep understanding of both internal capabilities and external pressures.

The role also involves fostering collaboration across marketing, finance, product development, and operations to break down silos and align all stakeholders behind cohesive objectives. Through workshops, presentations, and strategic communications, they inspire buy-in and ensure seamless execution. Flexibility is key, as global economic fluctuations, regulatory changes, and technological disruption frequently require rapid strategy pivots.

Ultimately, Strategy Managers are the architects behind a company’s future direction. They synthesize complex information into clear, actionable insights that enable organizations to innovate, adapt, and lead their industries. Their work impacts everything from resource allocation and competitive positioning to mergers, acquisitions, and market entry strategies.

Key Responsibilities

  • Conduct comprehensive market and competitive analysis to identify trends, threats, and opportunities.
  • Develop long-term business strategies aligned with corporate vision and stakeholder expectations.
  • Collaborate with cross-functional leaders to translate strategic priorities into departmental goals.
  • Lead strategic planning sessions and workshops to foster alignment and innovation across teams.
  • Analyze financial reports and key performance indicators to inform strategic decision-making.
  • Monitor the execution of strategic initiatives, adjusting plans to mitigate risks and maximize impact.
  • Support mergers, acquisitions, partnerships, and alliances through due diligence and integration planning.
  • Communicate strategy stories and progress updates to senior management and board members.
  • Identify potential new markets and growth segments, recommending entry strategies.
  • Manage the preparation of strategic business cases and presentations for executive approval.
  • Evaluate internal capabilities and resource allocation to optimize business performance.
  • Maintain up-to-date knowledge of industry regulations, emerging technologies, and economic factors.
  • Use data visualization and business intelligence tools to present actionable insights effectively.
  • Facilitate change management by endorsing cultural shifts tied to strategic objectives.
  • Drive innovation initiatives to sustain competitive advantage and customer relevance.

Work Setting

Strategy Managers often work in dynamic office settings that prioritize collaboration and flexible communication. Typical environments include corporate headquarters, consulting firms, and business units within large corporations. Much of their time is spent in meetings with executives, analyzing data on computers, and participating in brainstorming sessions. Agile workspaces and remote connectivity tools are common to support ongoing project management across multiple teams and locations. While deadlines can be demanding during key planning cycles, the role allows for creativity and strategic thinking away from frontline operational pressures. Frequent travel to client sites, regional offices, and industry events may be required, especially for those in global corporations or consulting roles. The fast-paced nature of industries means Strategy Managers must balance deep analytical work with constant stakeholder engagement and adaption to evolving market realities.

Tech Stack

  • Microsoft Excel (Advanced Data Analysis & Modeling)
  • PowerPoint (Executive Presentations & Storytelling)
  • Tableau (Data Visualization & Analytics)
  • Microsoft Power BI (Business Intelligence)
  • Google Analytics (Market & Web Data Insights)
  • SAP BusinessObjects (Enterprise Reporting)
  • SQL (Data Querying)
  • Asana or Monday.com (Project Management)
  • Jira (Task Tracking & Agile Project Management)
  • Miro or MURAL (Collaborative Workshops & Brainstorming)
  • CRM Software (Salesforce, HubSpot)
  • Business Model Canvas Tools
  • SWOT and PESTEL Analysis Frameworks
  • Financial Modeling Software (Oracle Hyperion, Adaptive Insights)
  • Python or R (For Advanced Data Analysis)
  • Scenario Planning Software (Future Casting Tools)
  • Slack or Microsoft Teams (Communication & Collaboration)
  • Competitive Intelligence Platforms (Crimson Hexagon, Quandl)
  • Market Research Tools (Statista, IBISWorld)
  • Document Management Systems (SharePoint, Google Drive)

Skills and Qualifications

Education Level

Most Strategy Managers hold a bachelor's degree in business administration, finance, economics, or related fields such as engineering or data science. A strong analytical foundation in quantitative methods and economics is highly advantageous, as strategic roles require interpreting complex market data to forecast trends and risks.

Employers increasingly prefer candidates with an MBA or a master's degree in strategic management or business analytics, which provide advanced frameworks and practical experience in leadership, change management, and corporate finance. Academic programs with case-study methodologies give candidates exposure to real-world strategic challenges, critical for career readiness.

Professional certifications like the Certified Strategic Planner (CSP) or Strategic Management Professional (SMP) can differentiate candidates, signaling formal training and commitment to the craft. Continuous learning through workshops on data analytics, digital transformation, or sector-specific regulations also helps candidates stay competitive. Across industries, education pairs with proven experience and interpersonal skills to create effective Strategy Managers who can lead complex, multidisciplinary efforts.

Tech Skills

  • Market and Competitive Analysis
  • Financial Modeling and Forecasting
  • SWOT, PESTEL, and Porter’s Five Forces Analysis
  • Data Interpretation and Visualization
  • Business Intelligence Tools (Power BI, Tableau)
  • Strategic Roadmap Development
  • Scenario Planning and Risk Assessment
  • Project Management Software Usage
  • Advanced Excel (Pivot Tables, Macros)
  • SQL Querying and Database Management
  • CRM Analytics
  • Change Management Techniques
  • Presentation and Data Storytelling
  • Customer Segmentation and Profiling
  • Digital Transformation Awareness

Soft Abilities

  • Critical Thinking and Problem Solving
  • Effective Communication and Influencing
  • Leadership and Team Collaboration
  • Adaptability and Flexibility
  • Creative and Strategic Visioning
  • Time Management and Prioritization
  • Emotional Intelligence and Empathy
  • Negotiation and Conflict Resolution
  • Stakeholder Management
  • Curiosity and Continuous Learning

Path to Strategy Manager

Begin by earning a bachelor’s degree in a relevant field such as business, economics, or engineering where quantitative analysis is a strong focus. Engage actively with coursework that covers corporate finance, marketing, organizational behavior, and data analytics, as these build foundational knowledge for strategic thinking.

Internships or entry-level roles in consulting firms, business development, or market research provide valuable hands-on experience. These positions expose aspirants to real business challenges and the strategic decision-making process. Developing strong proficiency in Excel, PowerPoint, and basic data visualization tools early can set a competitive baseline.

After gaining 2-4 years of experience, consider pursuing an MBA or specialized master’s degree concentrating on strategic management or business analytics. Many top MBA programs offer dedicated strategy courses and live consulting projects that cultivate advanced problem-solving skills and leadership development.

Simultaneously, seek out certifications such as the Certified Strategic Planner or workshops on digital strategy and data-driven decision-making. Building a network through industry events, executive mentoring, and professional organizations can unlock hidden opportunities and insights.

Once ready, apply for Strategy Manager roles focusing on understanding the industry’s unique challenges and demonstrating the ability to translate complex analysis into actionable business plans. Continuous self-improvement, staying current with industry trends, and refining communication skills are essential to advancing toward senior strategic leadership positions.

Required Education

Strong educational credentials lay the groundwork for becoming a successful Strategy Manager. Undergraduate degrees in business administration, economics, finance, engineering, or data science sharpen analytical capabilities vital for dissecting market and organizational complexities.

Aspiring professionals benefit significantly from graduate education such as an MBA, MS in Strategic Management, or Business Analytics, which provide rigorous training in frameworks like competitive strategy, merger analysis, innovation management, and leadership. These programs often include case studies, internships, and industry projects that mirror real-world strategic challenges, enhancing practical application skills.

Supplemental certifications help deepen expertise and signal professionalism. Credentials such as the Certified Strategic Planner (CSP) and Strategic Management Professional (SMP) combine theory with case-focused instruction. Digital certifications from platforms like Coursera and LinkedIn Learning on data visualization, scenario modeling, and change management equip Strategy Managers with skills needed in a fast-evolving marketplace.

Internal corporate training often focuses on mastering specific tools such as SAP BusinessObjects or Power BI, aligning organizational cultures around strategic goals, and managing cross-departmental initiatives. Developing communication, negotiation, and stakeholder engagement skills through workshops and professional coaching is equally important to translating analyses into convincing, impactful strategies.

Career Path Tiers

Junior Strategy Analyst

Experience: 0-2 years

Entry-level professionals usually start as Strategy Analysts, supporting senior colleagues by gathering data, conducting competitive research, and preparing presentations. At this stage, individuals refine their analytical skills and learn to interpret business metrics under close supervision. Responsibilities include assisting in market scans, financial modeling, and performance tracking while familiarizing themselves with strategic frameworks and corporate culture. The role demands attention to detail, strong Excel and PowerPoint skills, and eagerness to absorb complex business concepts.

Strategy Manager

Experience: 3-6 years

Mid-level Strategy Managers lead the development and execution of strategic initiatives. They synthesize cross-functional insights to align teams behind business goals and manage project timelines and deliverables. The position requires deeper industry knowledge, proficiency with advanced data tools, and effective stakeholder communication. These managers frequently present strategic recommendations to senior leadership and influence decision-making by articulating risks and benefits clearly. Operating with increasing autonomy, they drive continuous performance improvements across departments.

Senior Strategy Manager

Experience: 7-10 years

Seasoned professionals at this level oversee high-impact projects and often lead strategy teams. They provide thought leadership on innovation, market disruptions, and competitive positioning for entire business units or markets. Senior Strategy Managers represent the company in external engagements, mentor junior staff, and contribute to corporate governance discussions. Their role requires balancing visionary thinking with operational pragmatism, anticipating emerging trends, and championing transformative initiatives.

Director of Strategy

Experience: 10+ years

Directors spearhead the strategic agenda at the organizational level, collaborating closely with C-suite executives. They set the company’s long-term direction, assess mergers and acquisitions, and shape cultural transformations. Leadership and political acumen become paramount as directors influence cross-functional priorities and resource allocation. Success demands a robust network, exceptional communication skills, and the ability to navigate complex corporate structures while driving innovation and sustainable growth.

Global Outlook

The demand for Strategy Managers spans the globe, with robust opportunities in North America, Europe, and Asia. In the United States, industries like technology, finance, healthcare, and consulting form strong hiring hubs, benefiting from a mature corporate ecosystem and emphasis on data-driven decisions. European markets, especially the UK, Germany, and the Nordics, prioritize sustainability and digital transformation initiatives, creating growth prospects in strategic roles tied to environmental, social, and governance (ESG) goals.

Asia’s rapid economic expansion, notably in China, India, South Korea, and Singapore, fuels demand for Strategy Managers to navigate complex emerging markets and evolving regulatory landscapes. Multinational corporations headquartered or operating in these regions often seek professionals fluent in both local business customs and global strategic frameworks.

Remote and hybrid working models have extended reach, enabling Strategy Managers to collaborate internationally and participate in global project teams. However, cultural intelligence and language skills increasingly serve as differentiators when vying for global assignments or roles requiring cross-border coordination.

Industries like renewable energy, digital services, and health tech are expanding worldwide, presenting enticing options for Strategy Managers who can adapt to varied geopolitical and economic environments while driving innovation that aligns with regional needs and global trends.

Job Market Today

Role Challenges

Strategy Managers face challenges from the accelerating pace of digital transformation, geopolitical uncertainty, and fluctuating consumer behaviors. The pressure to deliver measurable business outcomes through data-driven insights coexists with the ambiguity of rapidly shifting market conditions. Navigating conflicting stakeholder interests and translating complex datasets into cohesive strategic narratives requires sophisticated communication and diplomacy. The rise of artificial intelligence also challenges Strategy Managers to continually upskill and incorporate advanced analytics tools without losing the human-centric view essential for strategic foresight.

Growth Paths

The increasing complexity of global markets and technological disruption makes strategic roles more indispensable than ever. Opportunities abound in sectors embracing digital innovation, sustainability, and customer-centric business models. Strategy Managers with expertise in data analytics, digital transformation, and ESG-related frameworks find themselves in high demand. Emerging markets and post-pandemic recovery efforts also create new avenues for strategic leadership in business expansion and operational resilience. Organizations investing in innovation ecosystems and partnerships present additional avenues for career advancement within corporate and consulting environments.

Industry Trends

Current trends emphasize agility, data integration, and stakeholder collaboration. Strategy Managers are expected to fuse quantitative data with qualitative insights, adopting AI and machine learning tools for predictive analytics and scenario planning. Sustainability and social impact considerations increasingly inform strategic priorities, with roles expanding to include environmental and ethical dimensions. Cross-industry collaboration and open innovation platforms evolve into common practice, requiring strategy professionals to transcend traditional silos. Another trend includes heightened focus on customer experience strategies and embedding digital technologies at the core of business models.

A Day in the Life

Morning (9:00 AM - 12:00 PM)

Focus: Data Analysis & Strategic Planning
  • Review performance dashboards and market reports to identify key insights.
  • Attend cross-departmental meetings to gather updates on ongoing strategic initiatives.
  • Prepare and refine financial and market models for upcoming presentations.
  • Draft strategic memos highlighting risks and opportunities.

Afternoon (12:00 PM - 3:00 PM)

Focus: Collaboration & Stakeholder Engagement
  • Facilitate workshops or brainstorming sessions to align teams around strategy goals.
  • Engage with product, marketing, finance, and operations leaders to coordinate project execution.
  • Meet with external consultants or partners for industry insights or potential alliances.
  • Adjust project plans based on feedback and newly available data.

Late Afternoon (3:00 PM - 6:00 PM)

Focus: Communication & Reporting
  • Create executive-level presentations and strategic roadmaps.
  • Conduct scenario planning to anticipate market disruptions.
  • Prepare reports for senior leadership summarizing progress and recommended next steps.
  • Plan follow-up actions for strategic initiatives and schedule team check-ins.

Work-Life Balance & Stress

Stress Level: Moderate to High

Balance Rating: Challenging

Strategy Manager roles often demand juggling multiple complex projects with tight deadlines, which can elevate stress, particularly around major corporate planning cycles or mergers. The need to be agile under ambiguity can sometimes blur work-life boundaries, requiring extra hours or availability outside traditional schedules. However, many organizations are adopting flexible work arrangements and emphasizing wellness initiatives to alleviate pressure. Effective prioritization and strong stakeholder management allow seasoned professionals to maintain a healthier balance while thriving in a fast-paced, intellectually stimulating environment.

Skill Map

This map outlines the core competencies and areas for growth in this profession, showing how foundational skills lead to specialized expertise.

Foundational Skills

Core analytical and business knowledge every Strategy Manager must master to succeed.

  • Market Research & Competitive Analysis
  • Financial Modeling & Forecasting
  • Strategic Frameworks (SWOT, PESTEL)
  • Presentation & Storytelling
  • Project Management Basics

Advanced Analytical & Strategic Skills

Skills to deepen insight generation and drive more sophisticated strategy development.

  • Data Visualization & BI Tools (Power BI, Tableau)
  • Scenario Planning & Risk Analysis
  • Change Management & Organizational Alignment
  • Digital Transformation Strategies
  • Stakeholder Engagement & Negotiation

Professional & Technological Tools

Technologies and soft skills critical for daily work and team collaboration.

  • Advanced Microsoft Excel (Pivot Tables, Macros)
  • Microsoft PowerPoint Expertise
  • Project Management Software (Asana, Jira)
  • SQL for Data Querying
  • Emotional Intelligence & Communication

Pros & Cons for Strategy Manager

βœ… Pros

  • Exposure to high-level decision-making and corporate leadership.
  • Engagement with diverse business functions and industries.
  • Opportunities to influence company direction and growth.
  • Continuous learning through market analysis and strategic challenges.
  • Competitive salary and potential for rapid career advancement.
  • Development of versatile skills applicable across sectors.

❌ Cons

  • High pressure to deliver impactful results under ambiguity.
  • Balancing multiple stakeholder interests can be complex and taxing.
  • Frequent need for overtime around planning cycles or major projects.
  • Risk of burnout due to mental intensity and complexity of problems.
  • Occasional frustration when strategic recommendations face implementation delays.
  • Travel and long meetings may interfere with work-life balance.

Common Mistakes of Beginners

  • Over-reliance on data without considering qualitative insights or organizational culture.
  • Failing to align recommendations with stakeholders’ priorities and concerns.
  • Underestimating the complexity of change management and buy-in processes.
  • Presenting overly complex or jargon-heavy reports that fail to engage leadership.
  • Ignoring ongoing monitoring, focusing only on initial strategic plans.
  • Neglecting to build cross-functional relationships essential for execution.
  • Overlooking emerging technological or regulatory disruptions.
  • Trying to optimize too many initiatives simultaneously instead of prioritizing.

Contextual Advice

  • Develop strong communication skills to translate technical data into clear business narratives.
  • Build a diverse professional network within and outside your organization.
  • Stay current with industry trends and continuously upskill in data and digital tools.
  • Learn to balance analytical rigor with practical implementation considerations.
  • Practice empathy and negotiation to align diverse stakeholder interests.
  • Focus on incremental wins to demonstrate strategic value early and often.
  • Seek mentorship from experienced strategy leaders to gain perspective.
  • Invest time in understanding the broader business model, not just your immediate area.

Examples and Case Studies

Revamping Growth Strategy at a Tech Startup

A Strategy Manager at a SaaS startup identified stagnating customer acquisition amid rapid industry evolution. By conducting a thorough market segmentation and competitor analysis, they proposed pivoting towards a vertical-specific product offering targeting healthcare providers. The plan included strategic partnerships and reallocation of marketing budgets. The execution improved customer acquisition rates by 30% over 12 months and positioned the startup for a successful Series B funding round.

Key Takeaway: Deep market understanding combined with focused resource allocation can unlock growth in mature or saturated markets.

Strategic Digital Transformation in a Traditional Manufacturing Firm

Tasked with modernizing operations, a Strategy Manager spearheaded an initiative to integrate IoT and data analytics into production processes. They collaborated with IT, operations, and external vendors to build a multi-year roadmap emphasizing data-driven decision-making and predictive maintenance. The initiative led to a 15% reduction in downtime and boosted product quality, enabling the company to compete more effectively in global markets.

Key Takeaway: Bridging legacy operational models with emerging technologies requires clear strategic vision and multi-stakeholder coordination.

Post-Merger Integration Strategy for a Retail Conglomerate

Following a major acquisition, the Strategy Manager was responsible for identifying synergies, streamlining overlapping functions, and unifying the brand strategy across diverse retail units. Through detailed cost-benefit analyses and stakeholder engagement workshops, they guided a phased integration plan minimizing operational disruptions. The process improved combined EBIT margins by 8% and enhanced market positioning in key segments.

Key Takeaway: Successful merger strategies depend on balancing financial discipline with cultural integration and clear communication.

Portfolio Tips

Building a compelling portfolio as a Strategy Manager involves showcasing the tangible impact of your strategic recommendations and implementation efforts. Include case studies or summaries of projects where you identified a key challenge, analyzed data to uncover insights, and developed executable plans that delivered measurable business results. Use visuals such as charts, dashboards, or infographics to illustrate outcomes clearly and dynamically.

Highlight your role in cross-functional collaboration, leadership contributions, and change management. Quantify results whenever possibleβ€”like percentage growth, cost savings, or efficiency improvementsβ€”to provide concrete evidence of your capabilities. If confidentiality prevents sharing specifics, use anonymized scenarios or generalize industries while focusing on your problem-solving approach.

Complement your portfolio with a narrative describing your strategic philosophy, favorite tools, and learning journey. Demonstrating continuous professional development through certifications or training programs also adds credibility. Reflect on what challenges you overcame and lessons learned to portray resilience and adaptability, qualities essential for any successful Strategy Manager.

Job Outlook & Related Roles

Growth Rate: 7%
Status: Growing faster than average
Source: U.S. Bureau of Labor Statistics

Related Roles

Frequently Asked Questions

What industries offer the best opportunities for Strategy Managers?

Strategy Managers are in demand across various industries including technology, finance, healthcare, manufacturing, and consulting. Technology companies value strategic roles heavily for innovation-driven growth, while finance and healthcare sectors seek professionals to navigate regulatory complexity and market shifts. Consulting firms frequently employ Strategy Managers to advise diverse clients, broadening industry exposure. Emerging sectors such as renewable energy and digital services also present growing opportunities, especially for those with sector-specific expertise.

Do Strategy Managers need advanced degrees?

While not always required, advanced degrees like an MBA or a master’s in strategic management significantly enhance career prospects. These degrees provide frameworks, leadership skills, and networking opportunities that help candidates tackle complex strategic challenges. Many employers consider graduate education a strong differentiator, especially for mid-level and senior roles. Professional certifications and relevant work experience can sometimes compensate, but advanced study is generally recommended for ambitious professionals.

What technical skills are most important for a Strategy Manager?

Key technical skills include advanced financial modeling, data analysis and visualization (using tools like Excel, Tableau, or Power BI), market research techniques, and proficiency with project management software. Knowledge of SQL, CRM systems, and scenario planning tools further strengthens capability. Being comfortable with both qualitative and quantitative methods enables effective evaluation of business conditions and translating insights into actionable strategies.

How important are soft skills in this role?

Soft skills are critical. Strategy Managers must articulate complex ideas persuasively, build consensus across diverse teams, and lead change efforts. Emotional intelligence, adaptability, communication, negotiation, and stakeholder management define effectiveness beyond technical expertise. Strategic roles inherently require balancing analytical rigor with interpersonal dynamics to ensure successful strategy adoption.

Can Strategy Managers work remotely?

While some components of strategy workβ€”such as data analysis and reportingβ€”can be done remotely, in many organizations face-to-face collaboration with executives and cross-functional teams is valuable. The role involves workshops, meetings, and alignment sessions that benefit from in-person interaction. Many companies offer hybrid models allowing flexibility but expect Strategy Managers to be available on-site or for virtual meetings depending on project needs.

What are common career progression paths for Strategy Managers?

Career paths usually evolve from Junior Strategy Analyst to Strategy Manager, Senior Strategy Manager, and ultimately Director or Vice President of Strategy. Some professionals transition into general management or operational leadership roles, leveraging their strategic perspective to oversee broader business units. Consulting into specialized functions like M&A or innovation strategy is also common. Continuous skill upgrading and proven business impact are essential to upward mobility.

How do Strategy Managers interact with other departments?

They collaborate closely with virtually every functionβ€”marketing for customer insights, finance for budgeting, product teams for innovation, HR for change management, and operations for execution. Acting as internal consultants, Strategy Managers facilitate alignment, drive cross-functional initiatives, and ensure that the corporate vision translates into coordinated actions across departments.

What tools help Strategy Managers be effective?

Essential tools include data analytics platforms like Power BI and Tableau, spreadsheet and financial modeling software (Excel), presentation tools (PowerPoint), project management software (Asana, Jira), and collaboration platforms (Slack, Microsoft Teams). More advanced professionals may also use SQL, Python for analytics, and scenario planning software. Mastery of these enables more insightful analysis, efficient workflow management, and clearer communication.

What impact does digital transformation have on the role?

Digital transformation has expanded the Strategy Manager’s scope, requiring familiarity with emerging technologies, customer digital behaviors, and data-driven business models. Professionals must integrate digital initiatives within broader strategic plans, often leading cross-functional efforts to modernize products, operations, and customer engagement. This trend demands continuous learning and agility as technology landscapes constantly evolve.

How can I demonstrate impact as a Strategy Manager?

Quantifying results through metrics such as revenue growth, cost savings, market share gains, or improved operational efficiency is key. Developing clear, actionable strategic plans supported by evidence and successfully driving implementation initiatives show leadership and effectiveness. Feedback from stakeholders, successful collaborations, and the ability to anticipate market trends further establish a strong impact narrative.

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