CRAFTSMAN+

CRAFTSMAN+ is a creative technology company that develops tools and services for interactive advertising. Its current offering combines a software platform with creative production, focused particularly on playable ads and other mobile-first performance formats. The company describes its platform as infrastructure for producing high-volume creative while maintaining a focus on campaign performance.

The CRAFTSMAN+ platform provides a no-code workspace for designing, generating, previewing, and publishing interactive ads. Its website highlights HTML5 and MRAID creative builds, a dedicated game engine, and templates that teams can adapt for different campaigns. The company also describes AI-assisted generation and editing workflows, intended to help users move from a brief to an ad concept and iterate on creative without writing custom code.

Tools for distribution and analysis are part of the platform’s proposition. CRAFTSMAN+ says users can export ads to major advertising networks and track engagement signals such as taps and drop-off points. The company positions these measurements as a way to understand how audiences interact with creative and inform subsequent iterations. Its website reports more than 200 templates and more than 30 export partners; these are company-published figures.

Alongside its software, CRAFTSMAN+ offers creative services including strategy, art direction, interactive development, video, user-generated content, and optimization. The service offering spans playable ads, interactive end cards, and other digital advertising formats. CRAFTSMAN+ presents this work as an end-to-end option for partners seeking support with both creative production and the technical delivery of campaigns.

The company’s website names brands and organizations including SEGA, Epic Games, Riot Games, Amazon, Apple, DoorDash, Netflix, and T-Mobile among its partners. Its case-study materials describe work for clients in gaming, apps, and other consumer-facing sectors. These examples indicate the kinds of organizations it serves, while the company’s platform and services are also presented for marketers, brands, agencies, app developers, and advertising partners.

CRAFTSMAN+ traces its origins to a 2018 idea from founder Alex Merutka, who identified performance creative as an underserved area of advertising. The company says it began with a creative-services structure focused on mobile app advertising in 2019, became a software company in 2020, and subsequently expanded its platform with analytics, pre-click data, and dynamic creative capabilities. Its current direction emphasizes using AI-oriented tools to generate, ship, and optimize ad creative.

On its about page, CRAFTSMAN+ describes its working principles through values including customer focus, hands-on leadership, ownership, integrity, action, and teamwork. The company characterizes its people as practical and collaborative, with an emphasis on taking responsibility and helping one another succeed. Its published New York address is 447 Broadway, 2nd Floor #1112, New York, NY 10013.