imre

imre is an independent, fully integrated brand engagement agency serving both healthcare and consumer clients. The agency describes its purpose as creating impact by helping brands connect authentically with people in the moments that matter, and it positions itself as a partner for promotional and earned agency-of-record work across health and consumer brands. Its client work spans healthcare, business-to-business, and consumer audiences.

According to the agency’s own overview, imre operates as an independent agency rather than as part of a large holding-company network. It offers integrated capabilities across promotional and earned communications, with an approach designed to reach healthcare, B2B, and consumer targets. The agency’s stated focus is on brand engagement, meaning work that builds relationships between brands and the people they serve.

Publicly available business profiles describe imre as a marketing firm organized with divisions for consumer businesses and for health businesses. Those profiles list services including launch programs, brand building, rebranding, customer experiences, lifecycle brand support, and support for products approaching loss of exclusivity. Such descriptions indicate a practice built around the full arc of a brand’s commercial life rather than a single campaign or channel.

imre was founded in 1993, giving the agency more than three decades of history in marketing and communications. Business directories place its headquarters in Towson, Maryland, in the Baltimore area. Third-party profiles estimate the agency at roughly 100 to 200 employees and annual revenue in the range of $10 million to $50 million, though these figures are outside estimates rather than figures published by the agency itself.

The agency’s employment materials describe a career at imre as a chance to become a driving force within a dynamic, high-growth agency orchestrating ideas for clients. imre states that it is fueled by five core values: empathy, optimism, kindness, innovation, and disruption. These values are presented as the foundation for how the agency works and how its people are expected to collaborate.

imre also connects those values to its approach to workplace culture. The agency says it seeks to create a more diverse, inclusive, and equitable environment where all people feel comfortable bringing their authentic selves to work. It frames this cultural commitment alongside its growth ambitions, presenting the two as linked rather than separate priorities.

Because imre works across both healthcare and consumer categories, its people operate in a setting that combines regulated health communications with consumer brand engagement. The agency’s own descriptions emphasize integration and authenticity in connecting brands with audiences, and it recruits for roles in what it characterizes as a high-growth, independent agency environment.