Creatify AI

Creatify is building what it describes as the world’s first end-to-end AI advertising agent, a platform designed to automate the entire video ad lifecycle. Rather than treating creative as a manual bottleneck, Creatify’s system covers scripting, avatar-led generation, testing, optimization, and publishing across major channels including Meta, TikTok, and YouTube. The goal is to let marketers produce personalized, high-performing video ads in minutes instead of relying on slow, fragmented creative workflows.

The company’s product surface spans AI avatars, ad generation, creative testing, and publishing, with new AI capabilities shipping continuously. Creatify positions its customers as buying performance rather than simply videos: the platform is built around the creative iteration speed, personalization, and rapid experimentation that modern ad platforms increasingly reward. Creative is framed as the key lever in a post-iOS 14 advertising landscape where targeting has become less controllable and the volume and quality of creative tests matter most.

Creatify serves a broad range of users and teams across the marketing ecosystem. The company reports more than 3 million users across 18,000+ teams, and its customers include marketers, agencies, growth teams, and brands. Named customers cited in the company’s hiring materials include Alibaba, HubSpot, Binance, NewsBreak, Zumper, and AppLovin.

Creatify has raised $24 million in funding from Silicon Valley investors including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, and Hat Trick Capital. The company has been covered by Fast Company, TechCrunch, and Bloomberg TV, and was recognized as one of IVP Enterprise AI 55 in 2024.

The company is based in Mountain View, California, and describes itself as a team of AI researchers, engineers, and advertising veterans. Its founders include Yinan Na, co-founder and CEO, who previously worked at Snap and Meta, where he helped build AI content moderation systems and worked on Meta’s first video ad model; Ledell Wu, co-founder and chief research scientist, formerly of Facebook AI Research, who led projects such as PyTorch-BigGraph and StarSpace and received the ICML long-term impact award in 2023; and Xin Zhou, co-founder and CTO, who previously managed engineering for Meta Reels recommendation and large-scale machine learning systems.

Creatify also operates Creatify Labs, a research team focused on the models behind realistic AI video. The lab says it documents openly what its systems can and cannot do, with a stated standard of making generated video realistic enough to be indistinguishable. This research orientation reflects the company’s broader mission of building the autonomous creative optimization layer for the internet economy.

In its own framing, Creatify envisions a future where every ad, storefront, and customer touchpoint becomes dynamically generated and continuously optimized in real time. Instead of manually crafting campaigns, marketers define goals, audiences, constraints, and brand positioning, and Creatify’s system continually generates the best-performing creative for each channel, audience, and context. The company states that it values diversity and is an equal opportunity employer.